1. SUMMARY
SKILLS
EXPERIENCE
Highly experienced Marketing, Advertising and Tourism Professional with an impressive track
record of more than 25 years in advertising and communications. Open and clear communicator
with strategic vision and disciplined execution. Demonstrates effective and proven success in
highly competitive industries and constantly changing environments.
• Experienced account manager • Effective relationship builder
• Creative thinker • Strong communication skills
• Recognized for cost efficiency • Specializes in client-focused outcomes
145 Aspen Village, Aspen, CO 81611 • Home: (970) 379-6070 • bethaalbert@comcast.net
ELIZABETH ALBERT
01/2016 to Present
11/2004 to 12/2015
Sales Manager
Cool Radio LLC - El Jebel, CO
Responsible for revenue generation, client satisfaction and account
management and retention for this independently owned radio
station.
Prospects and develops business by daily cold calls, field calls,
telephone and internet outreach. Identifies client's target market,
objectives and expectations to develop and implement custom
marketing strategies.
Presents conceptional advertising solutions to local, regional and
national advertisers both directly to clients and high level agency
personnel.
Develops regional and co-opted promotions and excels at consensus
building on all levels.
Develops sales packages, executes on-air promotions and performs on
air duties.
Writes, voices and produces commercials and hosts on-air programs.
Marketing Manager - Promoted to Marketing Director, June 2012
Snowmass Tourism - Snowmass Village, CO
Conducted research and managed brand identity accordingly, posi-
tioning, messaging, and creative, particularly for the lesser-known
season of summer, in a world-class resort next to internationally
renowned and culturally refined Aspen.
Created co-op marketing, sales, PR and educational workshops
for businesses.
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2. Produced robust seasonal marketing plans from traditional
advertising to online, social and emerging media to help drive trial
and visitation, encourage spending and influence return. These
marketing campaigns had a direct bearing on the overall success of
sales tax revenue and occupancy which increased by 8.43% and
17% respectively in 2014.
Managed an approximate $1.6 MM budget within 1% annually.
Led team of four and provided direction and coaching toward their
ultimate performance as a highly energized force for Guest Services,
Public Relations, Social Media and Digital Marketing for this fami-
ly-oriented, inclusive, mountain resort community.
Conducted bi-monthly and quarterly presentations to the Snowmass
Tourism Board and Marketing Advisory Committee to illustrate
how dollars are spent and to demonstrate corresponding results.
Grew social media presence through strategy and engagement
including increasing Facebook fans from 3,000 in 2012 to 100,000
in 2015.
Built momentum for achieving goal of an international summer
presence through innovative public relations initiatives and alliances
and advertising partnerships with Aspen Chamber Resort Associa-
tion and Brand USA.
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Helped increase Snowmass Village sales tax revenue and occupancy to the highest in recorded
history.
Developed the Snowmass Merchant Association to give area businesses a collective voice to
communicate.
Recipient of multiple radio advertising awards from the Colorado Broadcasters Association,
Puget Sound "Soundies" and the 1991 Marconi Award for Small Marketing Station of the
Year from the Radio Advertising Bureau.
Recent Board Memberships and Affiliations include Basalt Chamber of Commerce Board
of Directors, Aspen Film Board of Directors, Aspen Chamber Resort Association Board of
Directors, Stay Aspen Snowmass Marketing Committee, Fly Aspen Snowmass Air Development
Council.
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EDUCATION
ACCOMPLISHMENTS
AFFILIATIONS
Bachelor of Arts: Communication Arts
State University of New York - Plattsburgh, NY
145 Aspen Village, Aspen, CO 81611 • Home: (970) 379-6070 • bethaalbert@comcast.net