1. Janelle M. Granfors
1451 Creekside Drive #2084, Walnut Creek, CA 94596 (805) 459-8307
Janelle.granfors@gmail.com
SUMMARY
Fourteen years’ experience in sales, marketing, and creating/enhancing client relationships
Strong background in hotel sales, convention services and the hospitality industry
Experience in management, supervision, and sales coaching/mentoring
Excellent communication, sales presentations, networking, and organizational skills
PROFESSIONAL EXPERIENCE
Personality Hotels/Engage Hospitality San Francisco, CA 09/2008-Present
Regional Sales Director, Group & International Sales Director
• Works with VP of Sales and Chief Operating Officer to establish Sales Strategies/Goals, discuss market
fluctuations, assist with Marketing Plan and Budget preparation, and reports weekly on definite business
booked/sales calls.
• Mentor to Sales Managers, Coordinator, and Interns on prospecting, following up on their progress with sales
trainings, and coaching them on sales techniques.
• Responsible for Business Travel (BT), Entertainment, SMERF, Association, Corporate, Government Groups and
Government Transient Market Segments for four Boutique Hotels in Union Square.
• Contracting and maintenance of all FIT wholesale Accounts for all Engage Hospitality managed Hotels.
• Attend Young Professionals Committee Meetings (Hotel Council), BABTA (Member), HSMAI (Member), MPI
(Member), SF Travel Association/CVB (Ambassador), CalSAE, PCMA (Member), SGMP, and Tour Connection
events, seminars, and trade shows, including IPW & GBTA.
• Prospect, qualify, and perform sales calls to prospective and current clients to maximize exposure.
• Coordinates Catering and acts as On-Site contact for all meetings and social events.
• Respond to RFPs from Sabre, Starcite, SF Travel Association, Cvent, HotelPlanner, and website leads.
• Supervise and delegate responsibility to Sales Coordinator and Interns.
• Work with Marketing Manager to create Email Blasts, Booking Incentives, and Collateral.
• Manages and communicates all preparations for Group arrivals to Hotel Managers and Hotel Staff.
• Responsible for Sales Representation efforts for 10+ Independently Owned Hotels in Northern California
• Creates Action Plans for each Hotel Owner, expand exposure for Hotels in 6 geographic areas, outside sales
calls/trips on behalf of the Contracted Hotels.
Cathedral Hill Hotel, Joie de Vivre Hospitality San Francisco, CA 06/2006-09/2008
Group Sales Manager, Tour and Travel Manager
• Continuously outperform quarterly sales goals for a 400 room, full service hotel.
• Responsible for SMERF, Association, Corporate, Government, Tour and Travel, and FIT Markets.
• Respond to RFPs from Starcite, SFCVB, Conference Direct, RFP Express, and Direct Call leads.
• Prospect with past clients, reader boards, and leads relayed through JDV blasts.
• Represent hotel at networking events, client visits, maintain a relationship with SFCVB, and hotel associations.
• Started a campaign to get college sports programs playing in San Francisco to book at the hotel.
• Conduct site tours and sell 30,000 sq ft of meeting space for conventions and events.
• Negotiate contracts for large groups with meeting space and guest room blocks.
• Work with Chef, Banquet Department and clients on creating menus, meeting room set ups, and exhibit layouts.
Supervisory/Management
• Interviewed, trained, delegated responsibility, and supervised Sales Coordinators.
• Assisted GM with monthly forecasting, rate strategies, and represented Sales in Staff and Revenue meetings.
• Calculated Sales and Catering Team’s Monthly and Quarterly bonus numbers.
• Assisted General Manager in creating Sales Goals for Sales Team

2. Comfort Inn By the Bay San Francisco, CA 03/2005-06/2006
Group Sales Manager
• Outperformed sales goals every Quarter and negotiated annual FIT contracts.
• Sole hotel representative at Trade Shows (POW WOW, Addison, CTM), and Outside Sales Calls.
• Completed various Monthly Sales Reports, trip reports, Quarterly Report, and Marketing Plan.
• Designed, wrote copy, and took pictures of the hotel for the new 6 panel brochure.
• Interviewed, trained, delegated responsibility, and supervised Sales Coordinator.
• Manager on duty select days: Responsible for staff, hotel, and customer care issues.
• Managed and determined all Marketing Programs for the hotel.
Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science: Agribusiness, Marketing Concentration, June 2003
References upon Request