This document discusses business communication. It defines communication as a two-way process of mutual understanding where information, ideas, and feelings are exchanged and shared meaning is created. The key elements of business communication are the communicator, message, transmission, channel, receiver, and feedback. The communication process involves a source encoding a message, sending it through a channel, the receiver decoding the message. Characteristics of communication include the interchange of information, mutual understanding, and helping achieve coordination, decision making, and maintaining industrial peace. Forms of communication can be verbal like oral and written communication, or nonverbal like gestures and expressions.

1. Business Communication
Jiteish Agarwal
MBA sem 1st
Sobhasaria group of institute

2. Introduction:-
• Communication is the two way process with mutual
understanding,they not only exchange information,news,ideas and
feelings but also create and share meaning.
• Acc to G.G. Brown,”communication is transfer of information
from one person to other.the information must be understandable
to the receiver”
• Acc to Knootz and O’Doonell,”communicaTion is intercourses by
words,latters symbols or MSG’s.by this way one org.share it’s
policy andintersect with members”

3. Cont..
• Communication not only help humans to express their feelings by
words or guesture but also it can see in animals also to show their
love or feelings to someone

4. Element of business communication:-
Communicater>msg>transmission>channel>receiver>response(feedback).
1. Communicater:- the person who communicate the msg to others
2. Msg:-the subject matter of communicate which can be a
person,appeal,views,or suggestion etc
3. Transmission:- the act of conveying the msg
4. Channel:- the medium used to transfer msg
5. Receiver:- the receiver for whom the msg melt
6. Feedback:- reply or response of receiver.

5. Process of communication:-
1. Source(msg)
2. encoding->
3. Channel->
4. Decoding->
5. receiver

6. Characteristics :-
1. Interchange of information
2. Continue process
3. Mutual understanding
4. Universal function
5. Social actively
6. Help in achieving co-ordination
7. Help in smooth running
8. Help in decision making
9. Help in maintain industrial peace
10. Help in recruitment process
11. Help in teaching employee about personal safety
12. Help in performing function to managers

7. Forms of communication :-
• Verbal
[ oral,written]
• Non verbaL
[ sign,expression]

8. • Oral communication:-
in this communication msg is delivered by spoking words.it
include telephonic,video,radio conversation etc
Written communication:-
in this written communication sign or symbols are used to
communicate.
• Non verbal communication:-
sending or receiving wordesss msg such as body gusters
languages,facial experrision etc
Contin...

9. Classification of communication:-
1. On the basis of Org.:-
Formal or Informal communication
2. On the basis of direction:-
Vertical,Horizontal,Diagonal
3.On the basis of Expression:-
Oral,written,guesture communication

10. On the basis of Organisation:-
*Formal communication
1. single chain.
2. Wheel chain
3. Inverted wheel
4. Circular chain
5. Free-flow
*informal communication
1. Single stand communic.
2. Gossip chain
3. Cluster chain
4. Probability chain

11. On the basis of direction:-
• * vertical communication
1. Upword
2. Downward
*Horizontal communication
*Diagonal communication

12. 7 C’s of Communication:-
1. Correct
2. Complete
3. Concise (short)
4. Consideration(interesting)
5. Courteous(understanding)
6. Clear
7. Concrete(true)

13. Thank you