Communication is the process of sharing information between two or more individuals. It requires a sender, a message, and a recipient. Effective communication occurs when the recipient understands the message in the way it was intended by the sender, which can lead to quicker problem solving, stronger decision making, increased productivity, and steadier workflow. Business communication promotes products, services, or organizations both within and outside a business to achieve goals. Communication can be verbal, involving spoken words or writing, or non-verbal through gestures, body language, or facial expressions.