This is a project completed on behalf of my Portfolio I course; Week 3; October 20th, 2019

1. PERSONAL BRAND EXPLORATION
Richard “Dylan” Reeves
Project & Portfolio I: Week 3
October 19, 2019

2. The second eldest of ten siblings, Richard
“Dylan” Reeves grew up in a small town outside
of Indianapolis, Indiana with eyes on the big city
lifestyle. He’s worked his way up to success in
the Maritime Cruise Industry and after 20 years,
“Dylan” decided to rebrand himself and enrolled
in the Entertainment Business Management
program at Full Sail University where he’s
focused on developing his skills to be successful
in the Entertainment Industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Band Manager
• Talent Manager
Hero Archetype - the ability to
overcome obstacles to achieve
goals. A disciplined subject matter
expert to overcome challenges
ensuring clients are equipped for
success.
Recruiters for Musical Talent Management

4. • DEMOGRAPHICS: 70% Female,
28-40 years old, Predominately
White, Married, College Educated,
Located in Eastern and Western
America.
• PSYCHOGRAPHICS: Spends
free time watching movies with the
wife and kids, adheres to
conservative lifestyles and
opinions. Volunteers at his church
weekly
• IDEAL AUDIENCE MEMBERS:
Judi Kern, Recruiting
Manager(Live Nation), Sarah
Clement, Recruiter (Live Nation),
Magaly Andazola, HR Manager
(House of Blues)
Recruiters & Hiring Managers at Live Nation and House of Blues
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level artist manager position at Live
Nation.
‣ Connect with, and send a follow up
promotional email to, 25 Live Nation team
members on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful artists campaign aimed at
expanding profitability in the digital market
‣ Increase profitability in streaming services and
downloads by December 31, 2025.
Long Term: (2040)
• Establish within the Entertainment Industry to lead
and mentor.
‣ Save towards retirement, and secure several
business partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service 95%
Adobe Creative Suite 85%
Time Management 80%
Public Speaking 60%
SOFTHARD
Negotiation 40%
SOFTHARD
CRM Software 85%
Professional Writing 70%
Microsoft Excel 60%

7. To manage artists and bands with increasing
profits while leading into the digital future.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years in Cruise Line critical
communication management
• 8 years in Web and Graphic Design
Education:
• Web & Graphic Design, Communications
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• ESPN remote data communications
• NASCAR Images remote data
communications
• Carnival Cruise Lines 2018 RFP stake
holder

9. COMPETITION
Johnny Crespo
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• Student Tour Guide; Full Sail University
• NFL Pro Bowl Volunteer
• Propeller Fundraising Volunteer
Skills and Proficiencies:
• Customer Service
• Social Media
• Microsoft Office
Richard “Dylan”
Reeves
Overall Online Presence:
• Less than 115 connections, banner image customized,
no headshot, lack of details throughout profile, unable
to locate on social media, URL customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 8 years in Web & Graphic Design
• 12 years in Cruise Line communication management
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
• Completed courses in Web & Graphic Design along
with Communications
Leadership Experience:
• Sr Management role, Inmarsat Maritime
• Sr. Management role, Speedcast Maritime
Skills and Proficiencies:
• Process Streamlining
• Adobe Creative Suite
• Microsoft Excel
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, one article published,
sporadically active on personal social media accounts,
URL customized, premium member
• Grade: Average, 76 out of 100

10. COMPETITION
Joe Giuliano
Industry Experience:
• ~13 years of industry experience, over
4 years as Project Manager at Live
Nation
Education:
• Spanish, B.A., Michigan State University
Noteworthy Experience:
• Project Manager - Over four years experience already
within Live Nation
• Marketing & Promotions - Over 8 years experience
assisting the CEO of Buzz Bands on various marketing
and promotions.
Skills and Proficiencies:
• Event Planning - 25 endorsements
• Social Media- 16 endorsements
• Advertising - 6 endorsements
Richard “Dylan”
Reeves
Overall Online Presence:
• 460+ connections, banner image not yet customized,
no headshot, no detailed profile summaries, two
recommendations, no notable volunteer work, URL not
yet customized, standard membership
• Grade: Good, 76 out of 100
Industry Experience:
• 8 years in Web & Graphic Design
• 12 years in Cruise Line communication management
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
• Completed courses in Web & Graphic Design along
with Communications
Leadership Experience:
• Sr Management role, Inmarsat Maritime
• Sr. Management role, Speedcast Maritime
Skills and Proficiencies:
• Process Streamlining
• Adobe Creative Suite
• Microsoft Excel
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, one article published,
sporadically active on personal social media accounts,
URL customized, premium member
• Grade: Average, 69 out of 100

11. BRAND POSITION
The quality of a person's life is in direct proportion to their commitment
to excellence, regardless of their chosen field of endeavor.
~Vince Lombardi
RICHARD “DYLAN” REEVES
Richard was named after Bob
Dylan so he has gone by his
middle name as long as he can
remember. It has also been a
separation with his father whom
shares the same first name.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 ILEA Member
• International Live Events Association
• 2019 MBA Member
‣ Music Business Association
• 2019 RIAA Member
‣ Recording Industry Association of America
Digital Marketing
• Primary Tools: FB, LinkedIn and Instagram - network with
industry pros
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase knowledge as it grows across the
industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently, have a senior-level Executive with at least 20
yrs of experience in Leadership Skill Building; a family
man that upholds Christian values, Since July 2011
Formal Education
• Complete Entertainment Business B.S. by expected
graduation date in 2021
Technical Skills
• SEO Foundations - Lynda.com, May 2020
• Digital Marketing - Lynda.com, May 2020
• WordPress 5 Essential Training - Lynda.com, May 2020
Soft Skills
• Creative Presentation, Completed March. 2019
• Psychology of Play - Completed April. 2020
• Data Analysis and Reporting, Completed Sept. 2019
• Introduction to Marketing, Completed Aug. 2019

14. Richard “Dylan” Reeves
You know with this new digital age we can create
higher profit margins with less overhead by using
today's data tools to target specific demographics and focusing digital
content sales. Less money wasted on a wide area of demographics will
allow the artist label to go direct to the genre-specific consumers while
keeping distribution costs to a minimum leaving profits at a premium.
“

15. REFERENCES
Cresspo, J. (2019). Johnny Crespo LinkedIn Profile. Retrieved
October 20, 2019, from https://www.linkedin.com/in/johnny-
crespo-mb/
Guiliano, J (2019). Joe Giuliano LinkedIn Profile. Retrieved
October 20, 2019, from https://www.linkedin.com/in/joe-
giuliano-a65296b/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Band Manager. Retrieved October 20, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
Live Nation. (2019). Live Nation Company Page on Glassdoor.
Retrieved October 20, 2019, from https://www.glassdoor.com/
Job/live-nation-jobs-SRCH_KE0,11.htm
Live Nation Career Site. (2019). Project Manager NY - Job
Description. Retrieved October 20, 2019, from https://
www.indeed.com/cmp/Live-Nation/jobs?jk=c0f6904c9b7a6d2f
Live Nation Career Site. (2019). Project Manager LA - Job
Description. Retrieved October 20, 2019, from https://
www.indeed.com/cmp/Live-Nation/jobs?jk=16593a8cd2fd9a80
Live Nation Career Site. (2019). Intern- Talent & Booking LA -
Job Description. Retrieved October 20, 2019, from https://
www.indeed.com/cmp/Live-Nation/jobs?
jk=5689e7d8ae97ad5b&start=12
Concert Image Background 1 (2019). http://www.pixabay.com
Retrieved October 20, 2019 from https://images.app.goo.gl/
RV1LQZ47qZtcgmvx5
Concert Image Background 2 (2019). http://www.pixabay.com
Retrieved October 20, 2019 from https://images.app.goo.gl/
VKNvpji2NyZswtdy9
Concert Image Background 3 (2019). http://www.pixabay.com
Retrieved October 20, 2019 from https://images.app.goo.gl/
37f9b8MfgCckmFQt5