The document provides a history of writing systems from early pictographs to the development of alphabets and discusses the invention of the printing press. It then explains the role of typography in graphic design in communicating messages and includes definitions of key typographic terms such as typefaces, serifs, and measurements like points and picas.
This document discusses the art of typography. It begins by defining typography as the arrangement of type to make language visible, which involves selecting typefaces, point sizes, line lengths, and spacing between letters and lines. It then provides background on the history of typography, from early alphabets to movable type and modern digital typography. The document also covers topics like legibility, readability, type classification, color, page layout, and the results of research studies on factors that influence reading ease.
This document provides an overview of typography, including its history and evolution from ancient cave paintings to digital typesetting. It discusses key typographic concepts like typeface versus font, classifications of typefaces, the anatomy of letters, and principles of layout and design like balance, hierarchy, and grid systems. Examples are given of techniques like kerning and ligatures as well as tried and tested font combinations that look good on mobile screens. Further reading resources are listed for learning more about typography.
This document provides an overview of typography concepts including:
1. The importance of typography and how typefaces can affect readability and aesthetics.
2. Common type classifications like serif, sans-serif, display, and script and examples of popular typefaces within each classification.
3. Guidelines for combining typefaces effectively including considering factors like contrast, weight, structure, style, hierarchy, classification, color, texture, and mood.
The document discusses typography fundamentals, including:
- The anatomy and classification of letterforms
- Factors that affect readability of text like size, line height, measure, alignment, tracking, and kerning
- Methods for creating a typographic hierarchy using scale, color, value, style, placement
- Considerations for choosing typefaces like available features, pairing typefaces, and personality conveyed
- Examples of well-designed websites that demonstrate good typography principles
- A section on implementing type on the web and the state of web typography
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.
The document provides a history of writing systems from early pictographs to the development of alphabets and discusses the invention of the printing press. It then explains the role of typography in graphic design in communicating messages and includes definitions of key typographic terms such as typefaces, serifs, and measurements like points and picas.
This document discusses the art of typography. It begins by defining typography as the arrangement of type to make language visible, which involves selecting typefaces, point sizes, line lengths, and spacing between letters and lines. It then provides background on the history of typography, from early alphabets to movable type and modern digital typography. The document also covers topics like legibility, readability, type classification, color, page layout, and the results of research studies on factors that influence reading ease.
This document provides an overview of typography, including its history and evolution from ancient cave paintings to digital typesetting. It discusses key typographic concepts like typeface versus font, classifications of typefaces, the anatomy of letters, and principles of layout and design like balance, hierarchy, and grid systems. Examples are given of techniques like kerning and ligatures as well as tried and tested font combinations that look good on mobile screens. Further reading resources are listed for learning more about typography.
This document provides an overview of typography concepts including:
1. The importance of typography and how typefaces can affect readability and aesthetics.
2. Common type classifications like serif, sans-serif, display, and script and examples of popular typefaces within each classification.
3. Guidelines for combining typefaces effectively including considering factors like contrast, weight, structure, style, hierarchy, classification, color, texture, and mood.
The document discusses typography fundamentals, including:
- The anatomy and classification of letterforms
- Factors that affect readability of text like size, line height, measure, alignment, tracking, and kerning
- Methods for creating a typographic hierarchy using scale, color, value, style, placement
- Considerations for choosing typefaces like available features, pairing typefaces, and personality conveyed
- Examples of well-designed websites that demonstrate good typography principles
- A section on implementing type on the web and the state of web typography
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
The document discusses typography fundamentals, including:
1) It provides context on the history of typography from early writing systems to Gutenberg's invention of the printing press and movable type.
2) It examines typography's role in visual communication across contexts like environmental signage, motion graphics, and print design.
3) It explores the diversity of typographic practice through examples showing type's use in posters, books, branding, and other applications.
Balance in design refers to the symmetrical or asymmetrical distribution of elements on a page. Symmetrical designs have mirroring shapes on both sides of a central axis, while asymmetrical designs do not. Elements like shape, line, form, and space can be used to create balanced designs with positive and negative space. Emphasis, dominance, unity, pattern, movement, and rhythm are other principles that involve arranging elements in intentional ways, such as through proportion, complexity, tone, or repetition, to direct attention or create a sense of flow.
The document discusses guidelines for choosing typography. It recommends avoiding decorative or overused fonts like Helvetica Neue, Gill Sans, and Times New Roman. Instead, it suggests using clean, simple fonts. The document also advises not to hyphenate words or stretch text out of proportion, and to use only one space after periods. Finally, it mentions typography terms like leading, kerning, and tracking that are important to consider.
Typography is the art and technique of arranging type. It involves several factors including readability, legibility, measure, letter and word spacing, and color consistency. Readability refers to how easily text can be read and understood, and is influenced by layout and presentation. Legibility describes how recognizable individual characters are based on appearance. Measure refers to the length of text lines. Letter and word spacing, as well as color consistency across a block of text, also impact readability.
Typography is the art of arranging type to make written language readable and appealing. It involves selecting typefaces, font sizes, line spacing, letter spacing, and kerning. A typeface is a set of fonts that share common designs, while a font is a specific size and style within a typeface. There are different classifications of typefaces such as serif, sans serif, script, and decorative. Effective typography requires attention to spacing and kerning between letters as well as leading between lines. Typography is an important design element that can be explored creatively.
The document discusses various typography concepts including:
1) Font style can communicate a message and evoke different moods, while selecting the wrong font can negatively impact a design.
2) Typography enhances design when combining images and letters, and can be used to create patterns as the main design feature.
3) Changing font direction, size, and style (e.g. bold, italic) improves legibility and ensures the message is communicated visually.
Graphic Design Elements and Principles - Tips and inspirationShahria Hossain
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
This document discusses typography as a design element and provides tips for enhancing typography. It defines typography as the art and technique of arranging type and notes it is central to a designer's work. The document lists various typography enhancements including spacing, alignment, font size, readability, color, grouping, leading, and kerning. It concludes by thanking the reader.
The document discusses the principles of design including balance, rhythm, proportion, contrast, unity, and variety. It defines each principle and provides examples. Balance can be formal, with symmetrical halves, or informal with asymmetric but visually balanced elements. Rhythm guides the eye across the page through repeated elements. Proportion concerns the size relationship between elements based on their importance. Contrast creates interest through differences in elements. Unity deals with the harmonious relationship of all elements to effectively communicate the message. Variety adds interest but too much can be chaotic. Good planning and following guidelines for the audience ensures a quality design.
This document discusses typography and the psychology of type. It provides information on key typographic terms like serifs, x-height, ascenders, descenders, leading, and kerning. It discusses the role of the typographer in interpreting and communicating text. Examples are given of typefaces like Calibri, Arial, Times New, and Helvetica. The document encourages practicing typographic concepts and choosing fonts that communicate different emotional qualities.
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
This document discusses principles of effective typography design. It explains that typography helps audiences understand information by organizing it and creating relationships between different types of content. Key principles include legibility, similarity and alignment, uniformity and consistency, and creating contrast and hierarchy. Font choices, sizing, spacing, and other typographic elements influence how clearly audiences can read and comprehend the information.
Typography is the art of arranging text to make language visible. Essentially, all forms of writing are typography. Typography can also use text to create written images using language.
1.01 Typography Usability and ReadabilityMsGilbert
1) Font choice should match the purpose and personality of the design, convey meaning, and give visual clues about reading order through techniques like visual hierarchy, size, weight, and positioning.
2) Font pairing works best when limited to 2-3 fonts that are not too similar, like a serif heading and sans serif subheading.
3) Font choice considers the target audience and medium, ensuring clarity and legibility for things like age and digital vs. print display through settings like size, style, and spacing.
This slideshow provides an introduction to graphic design.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
Graphic design for marketing professionalsJason Tham
This document discusses key principles of graphic design including typography, layout using C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles and establishing visual hierarchy. It explains how typography like serif vs. sans serif fonts and layout features like leading and justification impact readability. C.R.A.P. principles are outlined for organizing content visually. The concept of visual hierarchy is introduced, noting that less is more in battling for attention and emphasizing essential information over clutter. The document concludes with a recap of the covered topics.
It may be something we often overlook, but typography plays an essential part in the presentation process. Typography can change the entire look and feel of a presentation. Big Fish introduces the five way typography is powerful in your presentation.
The document provides an overview of course content for DMET 255 including 3 projects focused on typography, newsletters, and posters. It also outlines 4 lessons on the InDesign workspace, document setup, working with objects, and text flow. Additionally, it discusses midterm presentations and resources on publication design, including details on the role, important skills, education and training requirements, and typical work environment for desktop publishers and publication designers.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
The document discusses typography fundamentals, including:
1) It provides context on the history of typography from early writing systems to Gutenberg's invention of the printing press and movable type.
2) It examines typography's role in visual communication across contexts like environmental signage, motion graphics, and print design.
3) It explores the diversity of typographic practice through examples showing type's use in posters, books, branding, and other applications.
Balance in design refers to the symmetrical or asymmetrical distribution of elements on a page. Symmetrical designs have mirroring shapes on both sides of a central axis, while asymmetrical designs do not. Elements like shape, line, form, and space can be used to create balanced designs with positive and negative space. Emphasis, dominance, unity, pattern, movement, and rhythm are other principles that involve arranging elements in intentional ways, such as through proportion, complexity, tone, or repetition, to direct attention or create a sense of flow.
The document discusses guidelines for choosing typography. It recommends avoiding decorative or overused fonts like Helvetica Neue, Gill Sans, and Times New Roman. Instead, it suggests using clean, simple fonts. The document also advises not to hyphenate words or stretch text out of proportion, and to use only one space after periods. Finally, it mentions typography terms like leading, kerning, and tracking that are important to consider.
Typography is the art and technique of arranging type. It involves several factors including readability, legibility, measure, letter and word spacing, and color consistency. Readability refers to how easily text can be read and understood, and is influenced by layout and presentation. Legibility describes how recognizable individual characters are based on appearance. Measure refers to the length of text lines. Letter and word spacing, as well as color consistency across a block of text, also impact readability.
Typography is the art of arranging type to make written language readable and appealing. It involves selecting typefaces, font sizes, line spacing, letter spacing, and kerning. A typeface is a set of fonts that share common designs, while a font is a specific size and style within a typeface. There are different classifications of typefaces such as serif, sans serif, script, and decorative. Effective typography requires attention to spacing and kerning between letters as well as leading between lines. Typography is an important design element that can be explored creatively.
The document discusses various typography concepts including:
1) Font style can communicate a message and evoke different moods, while selecting the wrong font can negatively impact a design.
2) Typography enhances design when combining images and letters, and can be used to create patterns as the main design feature.
3) Changing font direction, size, and style (e.g. bold, italic) improves legibility and ensures the message is communicated visually.
Graphic Design Elements and Principles - Tips and inspirationShahria Hossain
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
This document discusses typography as a design element and provides tips for enhancing typography. It defines typography as the art and technique of arranging type and notes it is central to a designer's work. The document lists various typography enhancements including spacing, alignment, font size, readability, color, grouping, leading, and kerning. It concludes by thanking the reader.
The document discusses the principles of design including balance, rhythm, proportion, contrast, unity, and variety. It defines each principle and provides examples. Balance can be formal, with symmetrical halves, or informal with asymmetric but visually balanced elements. Rhythm guides the eye across the page through repeated elements. Proportion concerns the size relationship between elements based on their importance. Contrast creates interest through differences in elements. Unity deals with the harmonious relationship of all elements to effectively communicate the message. Variety adds interest but too much can be chaotic. Good planning and following guidelines for the audience ensures a quality design.
This document discusses typography and the psychology of type. It provides information on key typographic terms like serifs, x-height, ascenders, descenders, leading, and kerning. It discusses the role of the typographer in interpreting and communicating text. Examples are given of typefaces like Calibri, Arial, Times New, and Helvetica. The document encourages practicing typographic concepts and choosing fonts that communicate different emotional qualities.
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
This document discusses principles of effective typography design. It explains that typography helps audiences understand information by organizing it and creating relationships between different types of content. Key principles include legibility, similarity and alignment, uniformity and consistency, and creating contrast and hierarchy. Font choices, sizing, spacing, and other typographic elements influence how clearly audiences can read and comprehend the information.
Typography is the art of arranging text to make language visible. Essentially, all forms of writing are typography. Typography can also use text to create written images using language.
1.01 Typography Usability and ReadabilityMsGilbert
1) Font choice should match the purpose and personality of the design, convey meaning, and give visual clues about reading order through techniques like visual hierarchy, size, weight, and positioning.
2) Font pairing works best when limited to 2-3 fonts that are not too similar, like a serif heading and sans serif subheading.
3) Font choice considers the target audience and medium, ensuring clarity and legibility for things like age and digital vs. print display through settings like size, style, and spacing.
This slideshow provides an introduction to graphic design.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
Graphic design for marketing professionalsJason Tham
This document discusses key principles of graphic design including typography, layout using C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles and establishing visual hierarchy. It explains how typography like serif vs. sans serif fonts and layout features like leading and justification impact readability. C.R.A.P. principles are outlined for organizing content visually. The concept of visual hierarchy is introduced, noting that less is more in battling for attention and emphasizing essential information over clutter. The document concludes with a recap of the covered topics.
It may be something we often overlook, but typography plays an essential part in the presentation process. Typography can change the entire look and feel of a presentation. Big Fish introduces the five way typography is powerful in your presentation.
The document provides an overview of course content for DMET 255 including 3 projects focused on typography, newsletters, and posters. It also outlines 4 lessons on the InDesign workspace, document setup, working with objects, and text flow. Additionally, it discusses midterm presentations and resources on publication design, including details on the role, important skills, education and training requirements, and typical work environment for desktop publishers and publication designers.
This document discusses various textual elements used in magazine and newsletter design, including headlines, kickers, body copy, pull quotes, subheads, image captions, bylines, running heads, and folios. Headlines are the most important textual element and need to attract readers' attention. Kickers provide an introduction to articles. Body copy, pull quotes, and subheads help break up large blocks of text. Image captions and bylines/credits identify photos and authors. Running heads and folios provide navigation and page information. Proper use of these elements is important for readability and usability.
This document provides an overview of the Ogilvy Method for advertisement design and various design techniques. It outlines the steps of the Ogilvy Method as visual, caption, headline, copy, and signature. Design techniques include cutting and placing images, using drop shadows, lines and shapes to break up images, extending and manipulating lettering, placing images inside letters, adjusting hue, color, and opacity in Photoshop, using watercolor and vector graphics, arranging photos and vectors, creating image illusions with multiple PNG files, retro and colored typography with images inside letters, and text wrapping in bold font. It encourages asking for help if unsure how to implement any of the techniques.
This document provides guidance for creating a poster for a design class project about social consciousness. It recommends using simple graphics created in Illustrator and placed in Indesign. The text should be catchy but legible from a distance and include powerful messages and statistics. Images and infographic styles are suggested to spread knowledge on topics like gender equality, environmental issues, and health to educate others and promote social change.
The document discusses key elements in magazine layout and design, including headlines, kickers, body copy, pull quotes, subheads, images, captions, bylines, folios, and flatplans. It provides guidance on using elements like kickers to summarize articles, designing body copy for readability, and placing captions below images. The document also covers magazine structure, such as front page sections, features, and ads in the back; and best practices for magazine spreads considering a reader's eye movement across facing pages.
The document provides guidance on writing an editor's letter for a magazine. It explains that the letter should introduce the main topics covered in the issue, reference any featured articles, and engage the reader. The sections are an introduction to grab attention, reference key articles and current events, and a conclusion. Design elements like kickers, pull quotes and images can enhance the layout. The letter should have a unique voice that sets the tone for the magazine and invites readers to engage.
The document discusses infographics, which are visual representations of information or data. It explains that infographics use charts, diagrams and images to convey complex information visually. There are three main parts to an infographic: the visual elements, the content or data, and conclusions. The document provides tips for designing effective infographics, such as being concise, visual, transparent and creative. It also lists some online tools that can be used to create infographics and provides examples of well-designed infographics.
This document provides a summary of key concepts in typography and communication design, including:
1. Size and scale of typefaces can be measured in points, picas, pixels and other units. Larger x-height and cap height increase perceived size.
2. Leading, or line spacing, impacts readability and pace of reading. Too little or too much leading can cause issues.
3. Kerning and tracking adjust spacing between letters and groups of letters, respectively. Well-designed typefaces require minimal kerning while tracking can squeeze or spread out text.
4. Alignment, hierarchy, paragraphs and other typographic techniques help structure information and guide the reader through varying importance and relationships between
This document discusses different types of lines used in design including literal, implied, imaginary, psychic, and contour lines. It also provides examples of how texture can be added to web design through the use of lines. The document then shifts to discussing typography, including readability, type categories (oldstyle, modern, serif, sans serif, script, decorative), type relationships (concordant, conflicting, contrasting), and rules for choosing fonts. It concludes by assigning a type exercise and assigning reading on layout for an upcoming project to redesign a website.
The document provides an overview of font terminology and categories, guidelines for pairing fonts effectively for print and web, and tips for using formatting techniques like headings, columns, and spacing to improve readability. It discusses font styles like serif, sans serif, script, decorative, slab serif, and modern and recommends fonts for different uses. Advanced typography techniques involving OpenType features and punctuation are also covered.
Computer fonts can be categorized as either outline fonts or bitmap fonts. Outline fonts use vector images consisting of lines and curves to define glyphs, allowing them to be scaled to any size without pixellation. This makes outline fonts preferable to bitmap fonts for professional digital typesetting. Common outline font formats include Type 1, TrueType, and OpenType, with the latter extending the TrueType format to support PostScript fonts and advanced typographic controls.
This document provides information on font types, categories, and proper usage. It discusses serif vs. sans serif fonts and categories like old style, transitional, slab serif. It emphasizes the importance of pairing fonts harmoniously and provides tips for font usage in print, on screen, and on the web. Guidelines are given for font size, bolding, italics, justification, line spacing, tabs and other formatting techniques.
Typography is the art of selecting and arranging type or font. Good graphic design matches font style to meaning or message. There are many factors to consider when selecting fonts including readability, space, and how the font works with the overall design. Typography has a long history dating back to illuminated manuscripts and the development of movable type and printing presses. Proper use of typographic techniques like kerning, leading, and tracking can enhance readability and professionalism of design work.
This document discusses page layout and design. It explains how grids provide structure and organization to publications by dividing pages into columns. The number of columns depends on the publication format and content. Within the grid, typography is used to create visual hierarchy and guide readers through text. Imagery is placed strategically alongside text to further direct the eye and support the content. Proper formatting of text elements, line length, leading, and typeface selection makes text easier to read.
This document provides an introduction to typography and font design. It discusses key typography concepts like fonts versus typefaces, hierarchy, contrast, consistency, whitespace, and alignment. It explains typographic elements like baselines, cap heights, x-heights, ascenders, and descenders. The document covers type classification, font effects, bitmap versus scalable fonts, and popular font editing tools. Overall, it serves as a comprehensive guide to understanding typography fundamentals and principles of font design.
This document discusses the importance of text in multimedia presentations. It covers topics like the different types of fonts, how to use text elements effectively, and tools for editing and designing fonts. Text is a basic media that is used to explain how applications work, guide users, and provide information. It can be presented in linear or non-linear formats. Factors like background/foreground colors, size, and style affect the legibility of text.
This document discusses principles of typography design. It notes that typography plays an important role in how audiences perceive information by helping capture interest and convey information clearly. It outlines principles like legibility, similarity, uniformity, and contrast. Legibility depends on font family, size, spacing, and alignment. Typography can create relationships between information and hierarchy through consistent formatting of headings.
The document provides an overview of typography, including definitions of typefaces, categories of typefaces (serif, sans serif, script, decorative), anatomy of letters, and guidelines for use. It discusses key typographic concepts like kerning, leading, tracking, and techniques to avoid widows and orphans. The document also lists several common type foundries that design and produce typefaces.
This document provides an overview of typography concepts including:
- The historical development and basic terminology of typefaces.
- Examples of different type families (serif, sans serif, script, etc) and guidelines for pairing different families.
- Typographic techniques including kerning, ligatures, tracking, leading, alignment, and emphasis; examples are given to demonstrate proper and improper usage.
- Brief biographies of influential graphic designers including Saul Bass, Josef Muller Brockmann, Victor Moscoso, Neville Brody, David Carson, and Edward Fella.
This document provides guidelines for designing publications, including considering the audience and purpose, appropriate format and grid, use of hierarchy and alignment, typeface selection and formatting, and DTP best practices. Key points addressed include using good quality images, consistent yet varied design, readable text size and spacing, and organizing files before laying out in desktop publishing software.
The document provides an overview of typography and data visualization design. It discusses goals of understanding fundamentals of typography and graphics and exploring the use of font and its effect on emotion. It covers typography terminology like point size, leading, letter spacing. It discusses how typography is used in data visualization and why it is important. It also talks about how fonts can connote different emotions and personalities and provides examples of research studies on the influence of fonts. Lastly, it provides tips for effectively combining fonts in designs.
This document discusses various text formatting options in Microsoft Word, including:
- Formatting words as bold, italic, underlined or with different fonts and sizes to emphasize parts of the text.
- Using headings, bullet points, numbered lists, and tables to organize text and present information clearly.
- Applying formatting at the character, paragraph, or document level.
- Choosing from options like font style (serif, sans serif, script), case, color, and effects to customize text appearance.
The Format Painter tool allows copying formatting from one text selection to another for consistency. Proper formatting helps communicate your message but too much can distract readers.
Typography plays an important role in visual and verbal communication on web pages. It establishes a visual hierarchy and helps readers understand relationships between different elements. Good typography choices include using left-justified text in blocks, 11-13px font sizes with increased line spacing, and a maximum of two font types per page. Images used for text should include alt text for accessibility.
Text is a basic media used in many multimedia systems to communicate ideas and information. It is important for explaining how applications work, guiding users, and delivering intended content. There are two text structures: linear, with a single progression, and non-linear, with connected sections that allow jumping between topics. Effective use of text considers readability factors like size, color, style, and leading. Fonts are collections of characters in a typeface family that vary by size and style, while typefaces are families that include many fonts. Text in multimedia provides menus, buttons, fields, and symbols to aid navigation and interaction.
1. The document discusses various typographic terms including typefaces, fonts, monospaced versus proportional typefaces, leading, kerning, and tracking.
2. It defines monospaced and proportional typefaces, and explains that monospaced fonts allocate the same amount of space to each character while proportional fonts adjust spacing based on character width.
3. Leading, kerning, and tracking are described as adjusting vertical spacing between lines, horizontal spacing between character pairs, and horizontal spacing between all characters, respectively. Examples are provided to demonstrate these typographic techniques.
The document discusses various typography elements including:
1. Serif, sans-serif, and other type families with different styles and weights. Choosing a broad type family is best.
2. Typography anatomy including point size, x-height, ascenders, descenders, baselines, and other elements.
3. Styling and formatting text including type size, leading, measure, alignment, paragraph formatting, and heading hierarchies. Elements like serif vs sans-serif, line length, and alignment impact readability.
Prepress and File Formats: Preparing Images for PrintJennifer Janviere
There are two main types of computer graphics - raster (bitmap) images composed of pixels and vector images composed of mathematical paths. Raster images require higher resolution and anti-aliasing to appear smooth when scaled, while vector images remain smooth at any size. File formats like TIFF, EPS, and PDF are best for high-quality print while JPEG, GIF, and PNG are better for online use due to smaller file sizes. Color models like RGB and CMYK have different color ranges or gamuts that are important to consider depending on intended output. Resolution is crucial depending on intended display or print and is measured in PPI, DPI, or LPI.
The document defines and explains the key elements and anatomy of a typical website, including the header, body, links, navigation, breadcrumbs, sidebar, and footer. It also covers important related terms such as HTML, CSS, domains/URLs, meta data, sitemaps, forms, resolutions, and WYSIWYG editors.
The document discusses key design principles including contrast, direction, balance, rhythm and repetition. It notes that when used together, these principles result in an organized and visually compelling design that effectively conveys information. It then provides additional considerations for effective design such as using space well, alignment of elements, organization of information, rhythm and repetition, target audiences, imagery, color, and fonts. The document stresses that fonts, colors and imagery can strongly impact a design's message and should be chosen carefully.
This document provides tips and guidelines for digital photography basics, including landscape vs portrait orientation, the rule of thirds, camera angles, depth of field, lighting, and photographing people. Key points covered include using landscape format for website headers and portrait for magazine covers, placing subjects along grid lines or intersections for visual interest, and changing camera angles to tell different stories about the subject. Tips are also given for lighting, backgrounds, leading lines, and capturing natural expressions when photographing people.
This document provides tips for effectively targeting an audience. It advises to 1) define the audience by researching their media consumption habits, 2) learn the vernacular or key phrases they use, and 3) see things from their perspective by understanding their values and challenges. It also suggests 4) having a target audience member review design ideas to ensure the message will resonate.
The document discusses the key elements of design including line, figure and ground, scale and proportion, texture and pattern, rhythm and repetition, direction, weight, balance, and the rule of thirds. These elements are the fundamental building blocks that designers use to create unified compositions and deliver effective visual messages to audiences. When used successfully together, these elements create design harmony.
The document discusses magazine design and layout. It explains that the grid system is used to organize content into rows and columns. The grid provides structure and allows a consistent layout across pages. Different types of grids exist, such as two, three, or four column grids. It is important to consider hierarchies, white space, and spreads (two facing pages) when designing magazine layouts. Pull quotes, jump lines, and end signs are used to highlight and organize information. Consistency is key to effective magazine design.
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2. The UnderstandingCentury Type Design
Evolution of 20th Typography
Part Two
Legibility issues and typographic design principles
3. Adjusting Text Spacing
Leading and Kerning
Leading: The space in between lines of text
Term refers to lead pieces inserted in between lines of type
to add more space on old fashioned printing presses
4. Adjusting Text Spacing
Leading and Kerning
Kerning: Spacing in between individual letters
and words in a single line of text
5. Typographic Design Principles
Legibility: Making sure the audience can read your text
Similarity, alignment: Creating organization of information
Uniformity and consistency: Repeating elements in a composition
to direct the viewer s attention and create design harmony
Hierarchy: Organizing information in terms of its importance to the viewer
Contrast: Creating interest and distinguishing different types of information
with different typefaces
6. Typographic Design Principles
Legibility
Legibility is a combination of factors:
Font family
Font size
Letter, word, and line spacing
Alignment
Font and background colors
8. Typographic Design Principles
Legibility
Font sizes above 14 points break down the continuity of large blocks of text,
making words difficult for readers to follow
9. Typographic Design Principles
Legibility
Other Legibility Issues: If letters, words, or lines are too close together,
readers have a hard time because text blocks tend to look too dark
10. Typographic Design Principles
Legibility
Other Legibility Issues: If letters, words, or lines are too far apart, readers
have a hard time because blocks of text tend to look too light, causing
readers to lose a sense of continuity
11. Typographic Design Principles
Legibility
Other Legibility Issues: Spacing between words should be consistent to
promote legibility; too much variation in letter and line leads to eyestrain
12. Typographic Design Principles
Legibility
Other Legibility Issues: White type on a black background can also make
large blocks of text difficult to read
This type of typographic treatment usually works best on headline or subhead
areas of a layout
13. Typographic Design Principles
Legibility
Other Legibility Issues: Certain color combinations, particularly those lacking
strong contrast (such as yellow type on white background) are difficult to read
14. Typographic Design Principles
Unity and Concordance
To maintain overall uniformity, limit the number of different font families per
page to two or three at most
Use the same font for headings and body text to produce a uniform look;
this is known as concordance
15. Typographic Design Principles
Contrast
Using the same font family throughout a
layout creates uniformity but may make
documents seem visually boring
To add contrast, combine two font families
(for example, one serif and one sans serif
or script font)
Heading and body type can use different
fonts to separate information and create
visual interest
16. Typographic Design Principles
Hierarchy
Hierarchy helps your audience distinguish between levels
of information, such as title, header, subhead and body
Information can be set apart by changing font family,
font type, size, color
To maintain unity, keep typographic choices consistent
for each section throughout a layout
17. Typographic Design Principles
Hierarchy
Top-level headings can use unconventional
typographic treatments
Different levels use different font sizes,
families, colors, and leading to arrange
and separate information
18. Typographic Design Principles
Other Things to Consider
Copy length: Choose fonts that will allow for the best readability and flexibility
of arrangement (kerning, leading, etc) when typesetting large amounts of text
Line length: Blocks of text that are either too long or too short are difficult to read
Character count should be between 35 to 70 characters long as general rule of thumb
Type should not be adjusted by stretching it on the computer; this distorts its appearance
Use the kerning and leading tools available in computer software instead
19. Text Alignment
Flush Left
Type lines up on the left with ragged the right margin
Advantage: Easy to read in large blocks
Disadvantage: Pay attention to the shape made
by the right edge of the text
Text shape should be convex (curve outward) rather
than concave (curve inward)
Avoid putting very short lines of text next to long ones
20. Text Alignment
Flush Right
Aligns text to the right; leaves ragged left edge
Advantage: Allows designer control over kerning
spacing of text on individual lines
Disadvantage: Can be hard for the reader to follow
lines of type if they don t line up under one another
on the left
Best used for small amounts of type
21. Text Alignment
Centered
Type that aligns along the middle axis in a composition
Advantage: Just like with left and right justification,
designer can control word spacing for good legibility
Disadvantage: Can be difficult for the reader to find
the beginning of the next line of text when lines
don t justify left
Works best using small areas of type, such as lists,
headlines, etc.
22. Text Alignment
Justified
Aligns type on both the left and right edge
Advantage: If done correctly, this can make
areas of text appear uniform and clean, giving
crisp edges on both sides of an area of text
Disadvantage: Harder to control word spacing
23. Text Alignment
Random Asymmetrical
No apparent structure to type
Advantage: Can be used to create unusual
or unexpected effects
Disadvantage: Can be extremely difficult for readers
to follow due to lack of apparent structure
24. Text Alignment
Organization with Alignment
Aligned text creates a visual line in a design; such lines help
readers draw connections between different parts of a document
25. Text Alignment
Other Considerations
Rivers: Bad words spacing can create rivers,
or unintentional areas of white space that flow down
a page and create a visual distraction for the reader
26. Text Alignment
Other Considerations
Orphan: An orphan is a short line that appears at the top of a column
Occurs when the last word of a paragraph continues onto the next page
A word that floats on a page by itself is distracting and confuses the reader
Also applies to paragraphs- bad typography to begin first sentence of
a paragraph at the end of a page
27. Text Alignment
Other Considerations
Widow: A very short line at the end of a paragraph
Can be a single word, short phrase or the last syllable
of a hyphenated word