This document discusses the importance of text in multimedia presentations. It covers topics like the different types of fonts, how to use text elements effectively, and tools for editing and designing fonts. Text is a basic media that is used to explain how applications work, guide users, and provide information. It can be presented in linear or non-linear formats. Factors like background/foreground colors, size, and style affect the legibility of text.

1. Introduction to Multimedia
FAST 1032

2. Chapter 3 : Text

3. Outline
 Importance of text in a multimedia
presentation.
 Understanding fonts and typefaces.
 Using text elements in a multimedia
presentation.
 Computers and text.
 Font editing and design tools.
 Multimedia and hypertext.

4. What is TEXT?
 Basic media for many multimedia
systems.
 Texts in the form of words, sentences and
paragraphs is used to communicate
thoughts, ideas and facts in nearly every
aspect of our lives.

5. What is TEXT?
 Multimedia products depends on text for many
things:
 to explain how the application work.
 to guide the user in navigating through the
application.

6. What is TEXT?

7. What is TEXT?
 Texts consists of two structures:
 Linear
 Non-Linear

8. What is TEXT?
 Linear
 A single way to progress through the text,
starting at the beginning and reading to the
end.

9. What is TEXT?
 Non-Linear
 Multiple related sections of the text that are
connected to each other
 A user may then browse through the sections
of the text, jumping from one text section to
another.

10. What is TEXT?
Kancil Page
Crocodile
Case Page
Belt Case
Page
Hungry
Monkey Page

11. Why Text is Important in MM?
 Factors affecting legibility of text:
 Background and foreground color (BG – Light colored, FG – Dark)
 Size.
 Style
 Leading

12. Foreground vs Background

13. Foreground vs Background

14. Text Technology
 Based on creating letters, numbers and
special characters.
 Text elements can be categories into:
 Alphabet characters : A – Z
 Numbers : 0 – 9
 Special characters : Punctuation [. , ; ‘ …] ,
Sign or Symbols [* & ^ % $ £ ! / ~ # @ .…]
 Also known Character Sets

15. Text Technology
 May also include special icon or drawing
symbols, mathematical symbols, Greek
Letter etc.

16. Font VS Typefaces
 Is there a difference?
 How do we differentiate one with the other?

17. Font
 A ‘font’ is a collection of characters of a particular size and style
belonging to a particular typeface family.
 Usually vary by type sizes and styles.
 The sizes are measured in points
 This includes the letter set, the number set, and all of the special
character and diacritical marks you get by pressing the shift,
option, or command/control keys.
Arial Fonts

18. Symbols and Icons
 Symbols are concentrated text in the form of
stand-alone graphic constructs.
 They are used to convey meaningful
messages.
 Symbols used to convey human emotions are
called emoticons.
 Icons are symbolic representations of objects
and processes.

19. Symbols and Icons

20. Typeface
 A ‘typeface’ is a family of graphic characters that usually
includes many type sizes and styles.
 A typeface contains a series of fonts. For instance, Arial,
Arial Black Arial Narrow and Arial Unicode MS are
actually 4 fonts under the same family.
Arial Typefaces Family

21. Font and Typefaces
 The elements of fonts and typefaces includes the following:
 Font styles - boldface, italic, underline
 Font sizes - kerning, leading
 Cases – uppercase, lowercase
 Serif versus Sans Serif

22. Font Effects
 The technology of font effects in bringing
viewer’s attention to content:
 Case: UPPER and lower cased letter
 Bold, Italic, Underline, superscript or subscript
 Colours
 b
Strikethrough

23. Kerning of Text
Av v
A
Unkerned Kerned
Kerning
space between pairs of characters, usually as an
overlap for improvement appearance

24. Leading of Text
Reading Line One
Reading Line Two
Leading
Leading
spacing above and below a font or Line
spacing

25. Types of Fonts
 Two classes of fonts
 Serif
 Sans Serif

26. Serif Text
 Decorative strokes added to the end of a letter's
 Serifs improve readability by leading the eye along the
line of type.
 Serifs are the best suited for body text.
 Serif faces are more difficult to read in small scale
(smaller than 8pt) and in very large sizes.

27. San Serif Text
 Sans serif faces doesn't have decorative strokes.
 A sans serif text has to be read letter by letter.
 Use sans serif faces for small (smaller than 8pt) and
very large sizes.
 Used for footnotes and headlines

28. Serif vs Sans Serif Fonts
 For computer displays, Sans Serif fonts
considered better because of the sharper
contrast.
San Serif
Serif

29. Types of Fonts: Examples
Times New Roman
Bookman
Rockwell Light
Courier New
Century
Examples of Serif fonts
Century Gothic
Arial
Comic Sans MS
Impact
Tahoma
Examples of San Serif
fonts

30. Using Text in Multimedia
 The text elements used in multimedia
are:
 Menus for navigation
 Interactive buttons
 Fields for reading
 HTML documents
 Symbols and icons

31. Using Text in Multimedia
Text applying guidelines:
 Be concise
 Use appropriate fonts
 Make it readable
 Consider type styles and colors
 Be consistent

32. Font Editing and Design Tools
Text creating software:
1. ResEdit
 Introduced by Apple Text to design text as a
bitmap image.

33. Font Editing and Design Tools
2. Fontographer
 Developed by Macromedia
for Macintosh and Apple
 Use to edit the existing font
 Freehand drawing tools is
used to design a font.

34. Font Editing and Design tools
 www.fontfoundry.com
 www.larabiefonts.com
 Fontlab
 Font Forge
 Bird Font
 Font Struct
 TypeLight
 Font Constructor

35. Hypertext

36. Advantages &
Disadvantages Using Text
 Advantages:
 Is relatively inexpensive to produce
 Present abstract ideas effectively
 Clarifies other media
 Provides confidentiality (password)
 Is easily changed or updated

37. Advantages &
Disadvantages Using Text
 Disadvantages:
 Is less memorable than other visual media
 Requires more attention from the user than other
media
 Can be cumbersome – not elegant in expression

38. Summary
 Multimedia applications and presentations invariably
rely to some extent on the use of text to convey their
message to users.
 Text has many characteristics that the developer can
modify to enhance the user expression.
 size, weight, typeface, style, colour, kerning,
tracking, etc.
 Just like any other media, it requires careful planning
and creativity.