The document discusses the psychology and cultural associations of different colors. It explains that colors can have different meanings and symbolism across world cultures. Marketing materials using color should take these cultural differences into account to avoid unintentionally offending audiences from other regions.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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2. Color Design Psychology of ColorColors convey strong emotional meaning to an audience.Marketing research studies have been done regarding the subconsciousperception of color and its ability to drive consumer behavior.Red, yellow and green have been shown to increase hunger and impulsepurchases, which is why we see this combination frequently used by fastfood chains and manufacturers of junk food items in retail packaging.
3. Color Design Psychology of Color Image Source: http://bit.ly/cVJYzE Color has a strong psychological impact.Audiences can be drawn to or repulsed by a product s color.
4. Color DesignPsychology of Color in Western Culture Blue is seen as reliable, conservative and dependable. Financial institutions and insurance companies frequently use this hue in their logos and promotional materials.
5. Color DesignPsychology of Color in Western Culture Yellow is a cheerful and playful color associated with fun, energy and vitality. It can have the problem with not being perceived seriously.
6. Color DesignPsychology of Color in Western CultureOrange represents vitality, energy and fun. It is considered themost visible color in the spectrum, so it is used in safety andconstruction products that demand the attention of passersby.Like yellow, it is not generally associated with sophistication andrefinement, and is not always taken seriously.
7. Color DesignPsychology of Color in Western CultureGreen is associated with freshness, growth and renewal.This color is used frequently to convey organic products.Light green is perceived as tranquil, and is frequently usedinside of hospitals and prisons.
8. Color DesignPsychology of Color in Western Culture Red is tinged with numerous meanings in our culture. It can be associated with energy, love and vitality or with vice, danger and lust.
9. Color DesignPsychology of Color in Western CulturePurple is associated with mystery. Darker shades of this colorare associated with royalty and wealth. Purple is generallyconsidered a feminine color in advertising, packaging and marketing.
10. Color DesignPsychology of Color in Western CultureBrown suggests stability, reliability and comfort. Studies have shownthat in times of economic uncertainty, consumers tend to purchasemore earth tones for clothing and home décor.
11. Color DesignPsychology of Color in Western Culture Grey conveys a sense of refinement and sophistication. We often see this used in the advertisement of luxury items. It is a color proven to decrease appetite, so it is not generally used in restaurant settings or on consumer food packaging.
12. Color DesignPsychology of Color in Western Culture White is perceived as pure and innocent. It is associated with cleanliness and sterility.
13. Color DesignPsychology of Color in Western CultureBlack is a color of mystery, fear and danger. In the west, it isclosely associated with death. In advertising and marketing it isoften used as a color to denote sophistication and masculinity.
14. Color Design World Cultural AssociationsIt is important to note that color associations vary across world cultures.For instance, the color white suggests purity and innocence in the west,but in some African and Asian countries this color is associated with death.Red is the color of lust and adventure in Western cultures, but symbolizesluck, prosperity and marriage in Asian countries.
15. Color Design World Cultural AssociationsWhy is it important to understand color symbolism across cultures?Colors are tinged with religious and political symbolism, which is differentthroughout different regions of the world.A color palette that is considered acceptable in one region might be tabooin another region of the world.For this reason, it is important to understand how different cultures perceivecolors in order to communicate the right message to an audience and to avoidunintentionally offending consumers in your global audience.
16. Color Design Asia Red: Red is the color of luck and celebration in most Asian countries. It is worn by brides during wedding ceremonies. Red is also a color of both vitality and bloodshed. In China, red is associated with the Communist government.Image Source: http://bit.ly/aPalkJ
17. Color Design Asia White: This color is associated with the masculine yang force in nature. In most Asian countries, white represents autumn, death and is worn at funerals.Image Source: http://bit.ly/aAmoBL
18. Color Design Africa Gold: Symbolic of immortality and royalty. As in many cultures, gold prized as a symbol of wealth and power. Black: symbolic of age, maturity and wisdom.Image Source: http://bit.ly/ciU76X
19. Color Design Africa Green: Growth, fertility and life.Image Source: http://bit.ly/c6E2pi
20. Color Design Middle East Blue: Symbolic of divinity, blue is also representative of water (a precious resource in the desert).Image Source: http://bit.ly/doltIO
21. Color Design Middle East Green: In Islamic cultures, this is the holiest color and represents the concept of heaven as a garden. It is also affiliated with healing and protection from sickness. Image Source:http://bit.ly/8YiAer
22. Color Design Middle East Purple: In coastal Israel, purple is the color of shellfish (which people used to make dyes) and is associated with the sea. Image Source: http://bit.ly/92iZ9W
23. Color Design Central and South America Red: For the Aztecs, this color was associated with blood and sacrifice. The Aztecs produced the pigment from grinding Cochineal beetles. Considered very valuable because it was so difficult to make. Red cars are illegal in Brazil because they are shown to be involved in more traffic accidents than cars of other colors.Image Source: http://bit.ly/bQxErn
24. Color Design Central and South America Purple: The color of mourning in Brazil and representative of the balance of life and death.Image Source: http://bit.ly/bCtOo3
25. Color Design Central and South America Yellow: Represents the sun and wealth in many Central and South American countries. In Mexico, yellow symbolizes light to help souls find their way to the afterlife, and is frequently seen in Dia de los Muertos decorations.Image Source: http://bit.ly/9KGEuE