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Graphic Design 101

The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.

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: Graphic ? Design
Graphic Design? History Typefaces :? Rules Principles
Graphic Design? Webster’s Definition History Typefaces : Rules the art or profession of using Principles design elements (as typography and images) to convey information or create an effect; also : a product of this art.
Graphic Design? What is Graphic Design? History Typefaces : Rules visually communicating design Principles as an idea, thought, message or meaning, to create, inspire, teach, persuade, inform entertain, enhance or change.
Graphic Design? 1st Documented Drawings History Typefaces Rules Principles Cave Paintings, Lascaux, France 15,000 – 10,000 BC Petrographic Figures Rock Carving
Graphic Design? Invention of Writing History Typefaces Rules Principles Pictographs Symbol for a word or phrase
Graphic Design? Trajan Inscription History Typefaces Rules Principles Capitalis Monumentalis
Graphic Design? Beginning of Typography History Typefaces Rules Principles Johannes Gutenberg 1398 – 1468 Started The "Printing Revolution”
Graphic Design? School of Design History Typefaces Rules Principles Functionalism & Simplicity
Graphic Design? Classic Typefaces History Garamond France 1615 Typefaces Rules Baskerville England 1757 Principles Bodoni Italy 1788 Frutiger Gill Sans 1928 Univers 1954 Helvetica Switzerland 1957
Graphic Design? History Typefaces Neue Haas Grotesk Rules Helvetica Principles Helvetica Neue 67 medium condensed Helvetica’s Neue LT is DWL’s official typeface.
Graphic Design? History Typefaces Rules Principles
Graphic Design? History ascender Typefaces 1 alpha descender meanline x-height baseline Rules Principles
Graphic Design? History Typefaces 2 leading x x-height Rules Principles between
Graphic Design? History Typefaces 3 kerning Rules Principles Proper typesetting improves readability & is more esthetically pleasing.
Graphic Design? History 3 II n Counterform Typefaces Rules Principles Proper kerning is OPTICAL & optically measured.
Graphic Design? History yes 4“ Typefaces Rules Principles Hang punctuation out.
Graphic Design? History Typefaces 5 Em eumquat emolupture modis dolla cum la sequis Rules dendunt labo. Ehendis Principles tibuscipit ea suntibus, voluptiis cusae ut qui cum, nimus aut et re nit, te mossuntiam ime qui dem widow.
Graphic Design? Dynamic Planes History Typefaces Rules Principles xxxxxx
Graphic Design? Space History Typefaces Rules Principles
Graphic Design? Josef Muller-Brockman History Typefaces Rules Principles
Graphic Design? Josef Muller-Brockman History Typefaces Rules Principles
Graphic Design? László Moholy-Nagy History Typefaces Rules Principles
Graphic Design? László Moholy-Nagy History Typefaces Rules Principles
Graphic Design? Armin Hofmann History Typefaces Rules Principles
Graphic Design? Paul Rand History Typefaces Rules Principles
Graphic Design? Saul Bass History Typefaces Rules Principles
Graphic Design? Andy Warhol History Typefaces Rules Principles
Graphic Design? History Typefaces Rules Principles
Graphic Design? History Typefaces Alston Purvis W., Meggs, Philip B.. Megg's History of Graphic Desgin. Hoboken: John Wiley & Sons, Inc., 2006. Craig, James. Designing With Type, The Essential Guide to Typography. New York: Watson-Guptill Publications, 2006. Rules "http://www.merriam-webster.com/dictionary/graphic%20design". 8/11/2010 <http://www.merriam-webster.com/>. "http://en.wikipedia.org/wiki/Johannes_Gutenberg". 8/11/2010 <www.Wikipedia.org>. "http://en.wikipedia.org/wiki/Paul_rand". 8/11/2010 <www.Wikipedia.org>. Principles "http://en.wikipedia.org/wiki/Saul_Bass". 8/11/2010 <www.Wikipedia.org>. Sources

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Graphic Design 101

  • 1.
    : Graphic ? Design
  • 2.
    Graphic Design? History Typefaces :? Rules Principles
  • 3.
    Graphic Design? Webster’s Definition History Typefaces : Rules the art or profession of using Principles design elements (as typography and images) to convey information or create an effect; also : a product of this art.
  • 4.
    Graphic Design? What is Graphic Design? History Typefaces : Rules visually communicating design Principles as an idea, thought, message or meaning, to create, inspire, teach, persuade, inform entertain, enhance or change.
  • 5.
    Graphic Design? 1st DocumentedDrawings History Typefaces Rules Principles Cave Paintings, Lascaux, France 15,000 – 10,000 BC Petrographic Figures Rock Carving
  • 6.
    Graphic Design? Invention ofWriting History Typefaces Rules Principles Pictographs Symbol for a word or phrase
  • 7.
    Graphic Design? Trajan Inscription History Typefaces Rules Principles Capitalis Monumentalis
  • 8.
    Graphic Design? Beginning ofTypography History Typefaces Rules Principles Johannes Gutenberg 1398 – 1468 Started The "Printing Revolution”
  • 9.
    Graphic Design? School ofDesign History Typefaces Rules Principles Functionalism & Simplicity
  • 10.
    Graphic Design? Classic Typefaces History Garamond France 1615 Typefaces Rules Baskerville England 1757 Principles Bodoni Italy 1788 Frutiger Gill Sans 1928 Univers 1954 Helvetica Switzerland 1957
  • 11.
    Graphic Design? History Typefaces Neue Haas Grotesk Rules Helvetica Principles Helvetica Neue 67 medium condensed Helvetica’s Neue LT is DWL’s official typeface.
  • 12.
    Graphic Design? History Typefaces Rules Principles
  • 13.
    Graphic Design? History ascender Typefaces 1 alpha descender meanline x-height baseline Rules Principles
  • 14.
    Graphic Design? History Typefaces 2 leading x x-height Rules Principles between
  • 15.
    Graphic Design? History Typefaces 3 kerning Rules Principles Proper typesetting improves readability & is more esthetically pleasing.
  • 16.
    Graphic Design? History 3 II n Counterform Typefaces Rules Principles Proper kerning is OPTICAL & optically measured.
  • 17.
    Graphic Design? History yes 4“ Typefaces Rules Principles Hang punctuation out.
  • 18.
    Graphic Design? History Typefaces 5 Em eumquat emolupture modis dolla cum la sequis Rules dendunt labo. Ehendis Principles tibuscipit ea suntibus, voluptiis cusae ut qui cum, nimus aut et re nit, te mossuntiam ime qui dem widow.
  • 19.
    Graphic Design? Dynamic Planes History Typefaces Rules Principles xxxxxx
  • 20.
    Graphic Design? Space History Typefaces Rules Principles
  • 21.
    Graphic Design? Josef Muller-Brockman History Typefaces Rules Principles
  • 22.
    Graphic Design? Josef Muller-Brockman History Typefaces Rules Principles
  • 23.
    Graphic Design? László Moholy-Nagy History Typefaces Rules Principles
  • 24.
    Graphic Design? László Moholy-Nagy History Typefaces Rules Principles
  • 25.
    Graphic Design? Armin Hofmann History Typefaces Rules Principles
  • 26.
    Graphic Design? Paul Rand History Typefaces Rules Principles
  • 27.
    Graphic Design? Saul Bass History Typefaces Rules Principles
  • 28.
    Graphic Design? Andy Warhol History Typefaces Rules Principles
  • 29.
    Graphic Design? History Typefaces Rules Principles
  • 30.
    Graphic Design? History Typefaces Alston Purvis W., Meggs, Philip B.. Megg's History of Graphic Desgin. Hoboken: John Wiley & Sons, Inc., 2006. Craig, James. Designing With Type, The Essential Guide to Typography. New York: Watson-Guptill Publications, 2006. Rules "http://www.merriam-webster.com/dictionary/graphic%20design". 8/11/2010 <http://www.merriam-webster.com/>. "http://en.wikipedia.org/wiki/Johannes_Gutenberg". 8/11/2010 <www.Wikipedia.org>. "http://en.wikipedia.org/wiki/Paul_rand". 8/11/2010 <www.Wikipedia.org>. Principles "http://en.wikipedia.org/wiki/Saul_Bass". 8/11/2010 <www.Wikipedia.org>. Sources