Jasmyne N. Brandon, M.A.Ed. LinkedIn Public Relations Résumé

1. Continued…
JASMYNE N. BRANDON
Charlotte, NC 28208 | jasmynebrandon@gmail.com | linkedin.com/in/jasmynebrandon
Public Relations | Brand Activation | Media Relations| Business Consulting
Social Media & Email Marketing | E-Business Communication | Event Planning
Able to enhance a firm’s image by observing and leveraging current communication, public
relations, and social media trends.
KEY COMPETENCIES
v Social Media Marketing & Management: Create social media marketing plans to promote products
and services using dominant social media tools (Twitter and Facebook) and precision social media
tools (Instagram and Pinterest).
v E-Business Communication: Understand the nuances of communication in today’s complex
business environment. Strengths in using social media platforms (Facebook, LinkedIn, etc.) and
website and email communications to increase a business’s exposure and market reach.
v Public Relations & Branding: Expertise providing public relations services, including media
relations, public affairs, and crisis management. Brand management strategies include website and
social media development, goal setting, and professional networking.
v Event Services: Able to provide overall event planning for public and private events, meetings,
appearances, and photoshoots.
v Business Start-Up Consultations: Help business owners identify the purpose and vision of their
business, create marketing plans and branding schemes. Assist with filing LLC paperwork and
provide the necessary tools to open a business bank account.
Technical Skills
Facebook | LinkedIn | Twitter | Pinterest | Instagram | WordPress| MS Word, Excel & PowerPoint
EDUCATION
Walden University
Doctor of Education, Higher Education & Leadership Management
Anticipated graduation date: December 2021
University of Phoenix – Phoenix, AZ
Master of Arts, Adult Education and Training, 2017
University of Toledo – Toledo, OH
Bachelor of Arts, Communication, 2015
PROFESSIONAL EXPERIENCE
BRANDED COMMUNICATIONS AGENCY, LLC | Charlotte, NC
Director, Communications and Development | 2017 – Present
Launched this innovative communications agency specializing in professional development and content
management. Clients include small businesses, upcoming artists, entertainers, athletes, and social media
personalities. Plan events, manage social media, branding, and integrative public relations. Conduct one-
on-one business consultations, write press releases, develop press kits, and give motivational speeches.
v Developed and facilitated "Social Media for Professional Development," a course for employee on-
boarding where employees are required to create social media accounts using workplace guidelines.

2. Jasmyne N. Brandon Charlotte, NC 28208 | jasmynebrandon@gmail.com
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v Conduct public speaking engagements on topics including education, entrepreneurship, professional
development, women's empowerment, and more.
v Create and implement marketing strategies that satisfy customers’ wants and needs, increase brand
awareness of products/services, and allow the company to gain a competitive advantage.
DASH LINE PUBLIC RELATIONS GROUP, LLC | Charlotte, NC
Senior Publicist | 2013 – Present
Co-launched this boutique public relations firm specializing in lifestyle and entertainment. Represent small
businesses, upcoming artists, entertainers, athletes, and social media personalities. Plan events, book
speaking engagements, generate press, and manage social media for each client. Utilize strategies including
promotions, advertising, street team tactics, social media, and more to create "buzz" for clientele. Maintain
satellite offices in Atlanta, GA and Los Angeles, CA.
v Launched networking event, "Brunching with Dash," to provide women essential tools needed to
reach their goals. Held events in Cleveland, OH and Los Angeles, CA. Panelists included women
entrepreneurs that shared their experiences and advice with more than 30 attendees.
v Consult with individuals interested in starting a business and established companies seeking to
improve business operations to fuel company growth and profit maximization.
v Create and implement marketing strategies that satisfy customers’ wants and needs, increase brand
awareness of products/services, and allow the company to gain a competitive advantage.
v Develop and manage company functions, including business operations, social media, community
relations, and events.
CENTRAL PIEDMONT COMMUNITY COLLEGE (CPCC) | Charlotte, NC
Program Assistant | February 2016 – June 2016
Provided support in CPCC’s Corporate and Continuing Education Economic Recruitment Department by
coordinating classes and assisting students and clients with information regarding the content and sequence
of courses. Coordinated class set-up by supporting marketing, providing customer service, managing
program records, and assisting in program management.
v Provided contract training to companies and businesses in the areas of communication and
interpersonal skills.
v Increased student enrollment by interfacing with marketing to facilitate direct mail efforts, including
sending and outlining brochures.
STATE FARM | Fort Mill, SC
Marketing Representative | 2015 – 2016
Developed leads, scheduled appointments, and marketed products and services. Partnered with the agent
to establish the office’s marketing goals.
EMBRACE LIFE MEDIA | Pittsburgh, PA
Public Relations Manager | 2013 – 2014
Secured guests for online radio interviews as a booking assistant for this online urban radio station.
Leveraged social media networking and branding and marketing expertise to gain promotion as the new
public relations manager, helping station enhance its image.
v Increased the station’s presence by advertising and promoting their electronic press kit.
v Landed popular urban celebrities for station interviews.
THE DROP ENTERTAINMENT NEWS | Warren, OH
Founder & Blogger | 2013 – 2014
Launched this urban news and entertainment blog (www.jasmynenichelleb.wordpress.com), posting content
daily and conducting interviews with special guests to increase exposure and readership. Designed site and
created all content. Promoted site via popular social media outlets, including Instagram, Facebook, and
Twitter.