Experienced Sales and Marketing Manager effective at delivering top-quality content for digital, traditional and social marketing. Corporate Account Manager excels at developing strong relationships with customers, connecting with key business executives and stakeholders. Identifies customer needs and exceeds client expectations.

1. JAMES J KAMEEN
2120 Vermont Ave. NW #619, Washington, DC 20001 | (C) 202-674-3243 | James.Kameen@gmail.com
professional summary
Experienced Sales and Marketing Manager effective at delivering top-quality content for digital, traditional and
social marketing. High achiever who produces results individually, as well as part of a results-focused team and
is highly effective in project and personnel management and market trend identification. In addition to these
skills, I have a JD from Georgetown and gained extensive legislative experience working in United States House of
Representatives.
skills
 Social media engagement
 Social media expert
 Budget development andmanagement
 Creative and innovative
 Accomplished manager
 Online and mobile consumer marketingtools
 E-mail and direct mail marketingcampaigns
 Hoot Suite, Windows 7 and up, Microsoft Office Suite
 Corporate messaging
 Story development and brand management
 Sales strategies
 Marketingplan development
 Sales training
 Special events planning
 Google Apps, Social Media Platforms, Mail Chimp,
Wordpress
work history
Corporate Account Manager November 2016 - Present
Senior Membership Consultant/Regional Corporate Sales Manager September 1999 - April 2007
Town Sports International/Washington Sports Clubs, Washington, DC
 Promoted to Corporate Account Manager.
 Prospect and service corporate partnerships.
 Created and maintained strong relationships with both corporate clients and individual members.
 Routinely exceeded monthly sales quotas.
 Promoted to Regional Corporate Sales Manager for Washington Sports Clubs.
 Managed initial membership development for the opening of three Washington Sports Clubs.
 Coordinated and participated in promotional activities and campaigns.
Marketing and Social Media Consultant May 2015 - June 2016
ASAA Multimedia, Bethesda, MD
 Implemented the company's content strategy, created relevant content, blogged and developed community
participation and leadership.
 Advised and consulted on administration including content strategy, developed brand awareness, generated
inbound traffic and cultivated leads and sales.
 Built and executed social media strategy through competitive research, platform determination,
benchmarking, messaging and audience identification.
 Generated, edited, published and shared daily content (original text, images, video or HTML) to build
connections and encourage community members to take action.
 Moderated all user-generated content in line with the moderation policy for each community.
 Continuously improved analytic skills by capturing and analyzing the appropriate social data/metrics, insights
and best practices.
 Collaborated with clients to manage reputation, identify key players and coordinate actions.

2. Regional Director Sales and Marketing May 2007 - April 2015
VIDA Fitness, Washington, DC
 Helped grow a lifestyle company from a small mom-and-pop to the most successful fitness player in
Washington, DC, going from one location with 1000 members to six locations with over 15,000 members.
 Oversaw all sales & marketing activities for VIDA Fitness, Aura Spa and the Penthouse Pool Club, including
event management, promotion and planning for fundraisers, business events, holiday events, club grand
openings and member health fairs.
 Managed and supervised 20 sales and marketing personnel at all six VIDA locations and directed the hiring,
training and performance evaluations for the sales and marketing staff.
 Completed quarterly forecasting and monthly financial reviews.
 Developed and fostered relationships with more than 25 vendors to determine lowest possible acquisition
prices for ongoing services.
 Developed and assessed the sales & pricing strategies for acquiring new members and retaining current
members resulting in a year over year membership increase while maintaining current members, for an
average 18 month period of time.
 Built and managed the VIDA marketing department, including the development of the annual sales and
marketing plan, the coordination and approval of all internal and external marketing efforts and marketing
materials, and the development of marketing and sales budgets both at the individual site level and corporate
level.
 Planned and managed pre-opening membership drives & marketing strategies for all new VIDA locations.
 Provided oversight of website development, the success of e-marketing, social media initiatives and blogs and
ensuring that all marketing efforts were aligned with company branding policies.
 Grew VIDA blog from 1000 unique visitors a month to over 15,000 and increased from weekly to daily posts
which resulted in increased web traffic via SEO.
 Grew relationships with local bloggers from one to twenty advertising blogs and coordinated print ads to
increase exposure in targeted markets.
 Grew Facebook page to over 8000 followers and developed Social Media Campaigns designed to increase
online engagement and outreach.
 Implemented Twitter (3,200 followers) and Instagram (1,200 followers) accounts.
 Developed and implemented campaigns for email, online advertising, search engines and direct mail.
 Defined and tracked campaign effectiveness and adjusted strategies accordingly.
 Coordinated art and graphics creation for effective merchandising.
 Communicated marketing teams' plans and accomplishments to verify alignment with senior management
objectives.
 Developed, oversaw and executed the company-wide Corporate Wellness and Membership Program to include
PhRMA, DOJ, DHS, Washington Nationals Baseball Club and Monumental Sports & Entertainment.
 Developed, implemented, and monitored survey mechanism designed to obtain input from members on their
individual membership experience in order to increase retention rates and improve member experience.
 Promoted ancillary revenue sales in personal training, group exercise programs and spa services at the point
of sale.
 Created incentive based promotions designed to increase referrals from existing members.
 Helped build VIDA into a community partner in DC through the organization of multiple volunteer efforts and
relationship development with local non-profit organizations.
Appropriations Committee Staff/Legislative Director April 1985 – April 1999
United States House of Representatives, Washington, DC
 Advised Member in her position as Chairwoman of the Subcommittee on Military Construction Appropriations
and made recommendations on funding levels.
 Managed a staff of 6 legislative assistants and was directly responsible for all legislation which included
working directly with the Member on the legislative agenda before Congress for over 14 years.
Education
J.D.: Constitutional Law, 1984 B.S. Political Science, 1980
Georgetown University Law Center, Washington, DC University of Scranton, Scranton, PA
GPA: Magna Cum Laude
Minor in History