1. AVANI SHAH
MBA Marketing with 8 years plus working experience
Phone: 91 9423566868 Email: avanishah83@gmail.com
linkedin profile: in.linkedin.com/in/shahavani
PROFESSIONAL SYNOPSIS
z Marketing professional with over 8 years of consulting and management experience.
z Respected for delivering actionable & marketing, branding and positioning solutions.
z Strategic global marketing and branding skills allied to deep operational experience across the total
marketing mix.
z Vast Exposure in global marketing & branding projects with excellent interpersonal skills, these capabilities
are used to engage internal stakeholders & deliver solutions to customers that directly influence revenue
growth & profitability.
z An inspiring leader who can build high performing cross-functional, multi-cultural teams, who always
focuses on the solution & not the problem. Excellent leader & motivator in situations of uncertainty &
change.
z Professional strengths include strategic planning, corporate and product branding strategies, public relations,
executive programs, social media applications, online and direct marketing, market research, advertising,
lead generation and management, events and trade show strategy, employee relations and investor relations.
Experience with Microsoft Office (Word, Excel, PowerPoint), MS Project, Google Analytics, SAP:ERP.
PROFICIENCY FORTE
z Marketing Strategies & Campaigns/
Market Research
z Corporate Communications
z Product Branding
z Web & Print Content Development
z Event Management
z Corporate training and
Development of Training
Materials
z Sales Enablement
z Public & Media Relations
z Business Development
ACHIEVEMENTS
Letter of Appreciation from International Customer (USA)
Strong communication exposure to International customers.
Organized & Celebrated World Environment Day with Big Industry giants like General Motors, Tata
Steel, Pepsico india, Cummins India, MIDC Ranjangaon, etc.
Organized Annual Managers Meet 2015 at Corinthains, pune.
Celebration of World Water Day 2015 with Tata Motors
Felicitated by Management and Union leader for organizing a successful Family Day Function.
Recognition by Vice President & Top Management for organizing successful CSR activity at The
Poona Home and school for Blinds.
Recognition by top management for writing excellent Business Letters.
Success in organizing Environment events of “SAVE WE”
Success in catering to Engineering and Manufacturing companies for 8 years
Winner of Business Plan Inter-college competition, organized by Dr. Vikhe Patil Foundation, Pune
University.
Runner Up in Business Plan Inter-college competition, organized by MAEER’s MIT College, Pune
University.
Awarded Directorate of Technical Education, Maharashra Scholarship.
Words of appreciation for good communication skills and writing very good business letters directly to
customers.
Award for Mrs. Traditional

2. CAREER HIGHLIGHTS
Sr.Officer – Corporate SMS Envocare Pvt.Ltd.(Maharashtra Enviro Power Ltd.)(September,2012-till date)
SMS Envocare Pvt.Ltd. is a group company of SMS infrastructure Ltd. engaged in providing Environmental
Infrastructure projects and Consultancy Services. The company has the expertise of Management Of Hazardous
Waste providing total solutions for scientific treatment & disposal of various types of wastes solid as well as
liquid by the latest eco-friendly technologies.
Gist: Direct Reporting to Sr. General Manager. All kind of BTL & ATL activities for PAN India Level.
Internal Communication: For PAN India level events, service launches, National level exhibitions, work as a
communication support , Marketing communication: Starting from External and internal event management &
CSR: Annual Managers Meet at Corinthians, Tata Motors Exhibition on the day of World Water Day
2015, Family Day Function, Lion’s Environment Expo 2015,Celebrating Birth anniversary of Chairman
with Maher orphanage, SAVE Water and Energy at The Poona Home and school for Blinds , Corporate
Presentations: Market share, current market conditions & competitor analysis, Business Dynamics and
market dynamics, Print media – Brochures, leaflets, posters, banners, Corporate gifts, Digital marketing-
Positioning of Mobile application launch and proceedings, Website management, On-line marketing, E-
News link and newsletter, On-line Market research, Social Media Networking & Strategy: Linkedin,
Twitter, Facebook, Vendor Evaluation, Management and Hard core negotiation, Sales promotional
activities, Regional to National level Campaigns: MIDC Directory advt, Internal and External communication:
writing business letters, Copy writing & Creative, Communicating & working with different verticals, Customer
communication, Monthly Newsletter release, ATL and BTL activities, service launch programs, MIS
preparation & ROI and Media Planning and Budgeting and so on.
Multi tasking as also handling sub business unit Maharashtra Enviro Power ltd. – Direct touch with Customers
through Care and Satisfaction approach. Could prove my abilities in Internal as well as External communication.
Product Marketing Communication and Media Planning:
Internal Event : Family Day Function
Exhibition management
CSR Event management
Seminar / Departmental specific Training / conference management
Corporate Identity and Deliverables
Vendor evaluation and negotiation
Launch of new departmental service
Business letter writing to customers
Print media management including decision on Re-order levels.
Techno-commercial Training module for marketing staff
Review Meetings agendas and arrangements
Counseling of internal staff
Corporate presentations
Circulation of Internal and External informative Creative

3. Media Budget
Digital marketing & campaigns: Launch and Proceedings of Mobile Application
https://play.google.com/store/apps/details?id=com.smsenvocare.smsenvocare
https://itunes.apple.com/us/app/smsenvocare/id927825362?mt=8
External E-Newsletter – Envocare
Active participation in third party On-line market research survey for calculating the brand value of concern
business unit
Strategy and launch of customer web login program http://www.smsmepl.com/member
Company Website management
Intranet Stories
Strategies to drive online traffic to the company’s website
Techniques like paid search, SEO
Blog Postings on Social Media Networking: Linkedin, Twitter, Facebook
Techno commercial Articles write up for E-news link
http://smsl.co.in/flipbook/April/SMS%20Elink%20%28April%202014-%20June%202014%29.pdf
Public Relations (PR) projects
http://smsl.co.in/flipbook/April/SMS%20Elink%20%28April%202014-%20June%202014%29.pdf
Physical customer visits and Maintaining Public Relations and doing Route cause analysis
Free Lancer Branding Consultant M/S Giftwala, Pune (Feb , 2014-till Date)
Gift Wala Aims To Make Giving Gifts as Delightful As Receiving Them. They are a startup company but with a
young, enthusiastic and committed team, experienced senior management, and leading edge technology to ensure
that they deliver delight each time Customer order with Giftwala.
Providing support with branding Consultancy in activities like Corporate Events “Best Proposal Contest for
Valentine Special”, Lighting McQueen car theme birthday party, Children’s’ Day Contest & Exhibitions
Management - Print pack exhibition-For M/S Baumer India & ACME Cleantech Solutions Private
Limited , Greater Noida, SPS and Plast India exhibitions, Gandhinagar, -For M/S Baumer India &
Schmersal India pvt. ltd , Industrial engineering expo 2015 Indore For M/S Saturn Engineering Services,
WIP for Mahatech 2015 exhibition , Auto Cluster Chinchwad Pune, "Automation and Robotics"
exhibition,Pune for Swiss based MNC, Wedding planners, Internal Communications, Website management,
Social Media Networking, SEO, Digital marketing, Email Campaigns, Corporate Gifts management: Diwali
Mela at M/S Synechron, Vendor Management.
Executive – Corporate Communications HRS Process Systems Ltd. (March,2011 – October 2011)
HRS Process Systems Limited is a part of HRS Group, which operates at the forefront of thermal processing
technology and is one of Europe’s leading heat exchanger specialists with a multi million Euro turnover. They
are the pioneer in bringing the revolutionary corrugated tube technology to the process industry.
Working with HRS at the Corporate Communication department i care for Asia Pacific market focusing on the
areas of marketing communications and developing action plans for raising the brand equity through various
branding initiatives. Canvassing the brand for generating awareness among the market of thermal processing
technology.
Worked closely with UK delegations and visits of VIP’s from UK.
Client Servicing & Business Development Executive Visual Plus advertising & designing Pvt. Ltd.
(July,2010 – March2011)

4. Visual Plus is the 360⁰ based creative advertising & designing company. They have vast hands on experience in
offering services like Advertising, Event & Exhibitions, and Public Relations. There services are globally used by
many clients such as Alfa Laval, Cummins India Ltd, Seco Tools India Pvt. Ltd, PARI, Asian paints Ltd, Ruby
Hall clinic, etc…).
At the Client Servicing & Business Development department i was responsible in define communication strategy
and media house relations for different industries. Also planning, implements, control, evaluate and budget for
communication initiatives for individual client projects. Handing internal communication process through
communication tools. Co-ordinate and support all media related activities, responsible for Media Interface for
senior management- CEO of different organizations.
Management trainee Pantaloons Retail India Ltd., Pune (Jun, 2009 - July, 2009)
Pantaloon Retail (India) Limited (PRIL) is India’s leading retailer that operates multiple retail formats in both the
value and lifestyle segment of the Indian consumer marker.
Project Title: “In-store Marketing supporting Out-store Marketing at Big Bazaar in Pune region.”
Studied relevant retail process with regards to in store & out store marketing in Big Bazaar.
Implemented Merchandise presentation Manual (MPM) for Fashion & Home Fashion in all the stores of
Big Bazaar in Pune.
Increased the Visibility of Ladies’ & Men’s section & decreasing the density of merchandise.
Achieved increased sales through MPM.
Made attractive displays for promoting the Big Bazaar merchandise.
Managed an Event of “India Ka Fashion Star” with the help of marketing team.
Marketing –Technical officer IPN India Pvt. Ltd. (Multi National Company (Nov,2005 – Nov,2007)
The Innovative Packaging Network is the specialist in flexible packaging, plastic components, welding
technologies and filling equipment technology in the Netherlands, US and India. IPN's products are globally
used by many customers, including multi-national industry leaders (such as Henkel/Ecolab, Nestle, Heinz, Coca
Cola, Blue Bunny, L'Oreal).
Working with IPN I looked after content development of Brochures, websites, Magazine advt, technical QC
protocols, Work closely with International colleagues and Customers, Vendors & Internal audits.
Handling delegations and visits of VIP’s from Europe, USA.
Marketing –Technical co-coordinator Rover Writing Instruments, Mumbai (July,2004 –Nov,2005)
Rover Writing Instruments, one of India's largest manufacturers and exporters of writing instruments for
corporate gifting and promotion.
Full involvement with technical departments for customer interface & marketing collaterals, Marketing research
& Survey, Monitor newly developed projects/products.
Junior Executive Technical Marketing Vaibhav Plastics Bio-solutions Pvt. Ltd., Mumbai (Aug, 2003 –
June,2004)
Vaibhav Plastics Bio-solutions Pvt. Ltd. - manufacturers, suppliers, retailer, exporter of pollution control and
energy conservation.
Prepared presentations on degradable plastic products.
Hosted Vaibhav plastics at Plasto 2003 Exhibition for Bio-degradable Plastic products.
Handling delegations and visits of VIP’s from UK.

5. PROFESSIONAL QUALIFICATION
Course School/College University / Board Year of Passing Marks %
M.B.A. I.B.M.R., Chinchwad,
Pune
University of Pune 2008-2010 67.10%
(aggregate)
B.B.A. Madras University University of Madras 2006 63.8%
Diploma in Plastics
engineering
S.B.M. Polytechnic, Mumbai Maharashtra State Board 2003 73.78%
S.S.C Gopalji Hemraj High School,
Mumbai
Maharashtra State Board 1999 79.86%
PERSONAL DETAILS
Date of Birth : 2/Aug 1983
Address : C-901 Vardhamanpura, 614/615 Bibwewadi, near ganga dham phase 1, Pune – 411 037
Languages Known : English, Marathi, Hindi, Gujarati.
Marital status : Married
SUMMARY
Techno-Commercial background with over Eight years of wide-ranging Industrial experience. Multi-functional
experience covering a wide spectrum of technical and communication functions with experience of working with
a catholic profile of Corporate communication, Public relations, print media and event management.
I bring in expertise in the areas of Marketing communications, business writing, social media, internal
communications and branding activities. On the academic side, I am a management graduate in Marketing. I also
enhanced my academic qualification with Post graduation in Marketing, with specializations in public relations,
corporate communications and events.
Specialties: Team Player, Leadership qualities, Relationship management, sense of responsibility, Initiator,
results driven, flexible to adopt change.