A requirement for my Master’s of Arts in Adult Education and Training degree program.

1. Instructional Plan
Jasmyne N. Brandon
Cur 516
November 7, 2016
Dr. Shirley Burnett

2. Phase I
Name/Title
of Course
Professional Business Social Media Marketing & Management
Course
Description
This course is designed as an onboarding requirement to introduce new
employees to Dash Line Public Relations Group policies, goals, and day to day
operations. This course will be taught by seasoned public relations
professionals. This course will include instruction on proper social media
marketing and networking. Participants of this course will be required to create
a social media site for professional use only; this site will be set up under the
Dash Line Public Relations Group employee social media policy.
Target
Audience
Employees of Dash Line Public Relations Group. These employees range from
experienced public relations professionals to entry-level public relations
professionals, and public relations interns. Education experience of these
employees is a bachelor's degree or higher, or currently working toward
bachelor's degree.
Delivery
Modality/
Course
Length
This course will be delivered as a new employee orientation requirement. The
course will contain lecture, discussions, and modules. Each participant in this
course will be required to create and maintain social media networks such as
Facebook, Twitter, Instagram, and LinkedIn. At the end of this course,
participants will be required to take a comprehensive exam over the
information covered. This instruction will be delivered online.
This course will run for six weeks, totaling 4 continuing education hours.
Goals  Upon completion of this course, Dash Line Public Relations
Employees will be able to use social media from a business
perspective, communicating with businesses and companies to promote
product or service.
 Upon completion of this course, Dash Line Public Relations
Employees will have extensive knowledge on how social media is used
for product placement, marketing, and sales.
 Upon completion of this course, Dash Line Public Relations
Employees will understand the nuances of communication in today’s
complex business environment.
 Upon completion of this course, Dash Line Public Relations
Employees will have extensive knowledge on the dominant social
media tools including Twitter, Facebook, and precision tools such as
Instagram and Pinterest.

3. Phase II
Name/Title of
Course
Professional Business Social Media Marketing & Management
Goals (Defined)  Upon completion of this course, Dash Line Public Relations
Employees will be able to use social media from a business
perspective, communicating with businesses and companies to
promote product or service.
 Upon completion of this course, Dash Line Public Relations
Employees will have extensive knowledge on how social media
is used for product placement, marketing, and sales.
 Upon completion of this course, Dash Line Public Relations
Employees will understand the nuances of communication in
today’s complex business environment.
 Upon completion of this course, Dash Line Public Relations
Employees will have extensive knowledge on the dominant
social media tools including Twitter, Facebook, and precision
tools such as Instagram and Pinterest.
Objectives  Dash Line Public Relations Group employees will use social
media to promote products and services in a professional
manner.
 Dash Line Public Relations Group employees will demonstrate
extensive knowledge in social media product placement,
marketing, and sales.
 Dash Line Public Relations Group employees will use nuances
of communication in the current complex business
environment.
 Dash Line Public Relations Group employees will demonstrate
extensive knowledge applying this knowledge to the dominant
social media tools.
Instructional
Strategies and
Activates
1. Problem-centered strategy is central to a first-principles
approach; that is to say, learning is promoted when learners are
engaged in a task-centered instructional strategy involving a
progression of whole real-world tasks
2. Peer-learning communities are often justified by comparing
them with communities of practice. However, there is a

4. significant difference. Communities of practice are most often
comprised of a community of experts who already have
considerable skill in the area of interest.
3. Topic-centered approach to instruction often fragments the
components of a whole problem or task by presenting these
components one by one often with the caution, 'You may not
understand this now but later it will be very important to you.'
Only at the end of an instructional sequence, after a number of
component skills have been presented, is the learner required to
put all the component skills together to solve a problem or do a
whole task. It isn't until this point in the instruction that the
learner is able to activate a relevant mental model.
4. Central principle for effective instruction is that learning is
promoted when learners are engaged in a task-centered
instructional strategy involving a progression of whole real-
world tasks
(Merrill, & Gilbert, 2008)
Instructional
Technologies
This course will be taught online via Blackboard, the instruction in this
course will include discussion boards, lectures, videos, and test. Social
Media networks such as Twitter, Facebook, Instagram, and LinkedIn
will be used.

5. Phase III
Name/Title of
Course
Professional Business Social Media Marketing & Management
Course Dates and
Times
This course will be delivered online, over a six week course period.
This course will be a reoccurring course as new hires join this
organization. The course is designed for learners to work at their own
speed each week, all lectures, discussions, and modules must be
completed on Sunday of each week by 12:00 am EST. Each week a
new topic and subject matter will be covered.
The first course will run as follows:
Monday, November 14, 2016, to Sunday, January 8, 2017
The class will be available on Blackboard at 12:00 am EST on
November 14, 2016.
Individuals
Involved
Facilitator: Jasmyne N. Brandon
Learners: Dash Line Public Relations New Hires
Administrators/ Subject Matter Experts: Chante C. Jackson (Co-
Founder of Dash Line Public Relations Group)
Implementation
Details
This plan will be communicated at the time of offer for the position;
this program will be included in the new hire checklist package as an
item that needs to be completed within the first six weeks of their
employment. New employees will have access to this course on their
first day of work.
An informational handout of this course will be included in the new
hire packet so that participants will have an understanding of what to
expect in this course and how to apply the knowledge gained.
Formative
Assessments
Formative and Summative assessments be based on company produces
and policies.
All additional assessments will be conducted through discussion board
participation.

6. Phase IV
Name/Title of
Course
Professional Business Social Media Marketing & Management
Criteria for
determining
whether the
goals,
objectives, and
overall
outcomes of
the course or
training
sessionwill be
met
The goals, objectives, and overall outcomes of this course will be
considered met once the participant has completed all course work with an
85% or higher, if the participant scores below an 85% they will be placed
on a 90 day probationary period and will have to retest at the 90 day mark
of employment.
If the participant is unable to pass the retest, employment will be
terminated.
Evaluation
Instruments
A class survey and instructor evaluation will be given at the end of the
course. These surveys will be used for improvements in the course.

7. References
Merrill, M. D., & Gilbert, C. G. (2008). Effective peer interaction in a problem-centered
instructional strategy. Distance Education, 29(2), 199-206. Retrieved from
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