1. Hannah J. Ryan
Elizabethtown, KY
270.723.1256
hjry222@gmail.com
https://www.linkedin.com/in/hannah-ryan-18a31ab0
EDUCATION B.A. in Business Communications
University of Kentucky
Graduated December 2014
Business Minor
RELEVANT
WORK
EXPERIENCE
Feeding America, Kentucky’s Heartland— Elizabethtown, KY Sep 2016 – Present
Marketing & Communications Coordinator
 Create and maintain marketing and media partnerships.
 Assist Development Department with content, design, and layout of direct mail creatives.
 Generate ideas and opportunities for feature articles, interviews, presentations, and other public
relations activities to promote awareness.
 Arrange media interviews and public speaking engagements and involvement opportunities.
 Manage all aspects of FAKH’s website- including regular updates, creating and editing content.
 Create and produce communication materials—including newsletters, brochures, press releases,
invitations, etc.
 Responsible for capturing photos of volunteer groups, food distributions, and events for distribution
to media outlets throughout service area.
United Way of Central Kentucky-- Elizabethtown, KY Aug 2015 – Aug 2016
Marketing & Communications, AmeriCorps VISTA
 Primary content editor and administrator for UWCK website, social media platforms.
 Grew social media presence and followership; resulted in 70 new Facebook followers, 93 new
Twitter followers and 110 new Instagram followers.
 Proactively collaborated with UWCK staff members and fellow AmeriCorps VISTAs for website and
social media updates, new content to keep public informed regarding UWCK projects, and
community engagement efforts.
 Researched, developed, and implemented marketing and communications initiatives to promote
UWCK and its funded agencies throughout UWCK’s five-county service region.
 Briefed the UWCK CEO and staff regularly on website performance measures.
 Utilized Google Analytics and social media analytic tracking programs to assure data presented is
consistently up-to-date.
 Aided in development and design of major UWCK Campaign and community marketing materials
including: event and initiative flyers, fundraising Campaign pledge form, fundraising Campaign
brochure, Why I Give Wednesday online releases, the official 2015 Campaign Video, monthly radio
spots, and Quarterly Impact Reports.
 Radio Experience: Recruited volunteers, developed messaging, and leveraged $5,558.50 in in-kind
donations through on-air media coverage.
 Developed and distributed an average of six (6) emails a month to 5,500+ individuals and
organizations via Constant Contact Emailing.
 Logged media coverage and relevant efforts-to-outcomes information.
 Developed and strengthened UWCK’s media network by collaborating and liaising regularly with
numerous local media sources.
 Assisted in marketing and outreach bestpractices research, andUWCK donor data entry as needed.
 Acted as UWCK representative at UWCK Marketing Committee and Board of Directors meetings.
W & B Broadcasting—Elizabethtown, KY Jun – Aug 2014

2. VOLUNTEER
&
LEADERSHIP
EXPERIENCE
Advertising & Communications Intern
 Participated in extensive, hands-on commercial advertising training.
 Shadowed and collaborated with the Sales Department to identify and connect with new and
potential advertising customers.
 Researched the local commercial advertising market, and best practices for customer outreach and
persuasion techniques.
 General Manager Assistant in managerial meetings.
 Recorded and crafted Public Service Announcements.
 Participated in and helped develop messaging for live radio shows.
Marketing & Communications Committee-- Elizabethtown, KY Aug 2015 – Present
UWCK and AmeriCorps VISTA Representative
 Develop meeting materials before distribution to the public.
 UWCK Committee Representative, answering questions posed by community partners in
attendance.
 Take notes on feedback provided during meetings and adjust materials accordingly, in
accordance with United Way Worldwide and UWCK branding guidelines and best practices.
RELATED
SKILLS &
EXPERIENCE
Five years successful customer service experience
Diverse marketing and communications background in:
 Advertising
 Sales and customer outreach
 Marketing material development
 Press Release, PSA, and interview messaging and recording
 Impact assessment
Professional and Interpersonal:
 Strong written and oral communication skills
 Proficiency in Microsoft Office programs
 Adobe Photoshop experience
 Excellent time-management
 Organized
 Self-motivated and self-starting
 Quick and eager learner
 Ability to work both independently and as a team player
 Deft multi-tasker
 Customer and customer-service orientated