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Thomas J. Armitage | (315) 404-9968 |
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Thomas J. Armitage Resume


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Resume for Thomas J. Armitage. Last Updated April 2016.

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Thomas J. Armitage Resume

  1. 1. Thomas J. Armitage | (315) 404-9968 |   _________________________________________________________________________________    Profile: Personality: ESTJ | “The Executive” | Extrovert, Sensing, Thinking, Judging Strengths: Maximizer, Woo, Communication, Focus, Positivity Experience: Adjunct Instructor of Public Relations​, 1/2014 – Present Utica College, Utica, NY ➢ Build curriculum, develop lesson plans, and educate students on social media platforms and inbound marketing techniques to build a stronger online brand presence and accomplish web goals. Digital Marketing/Content Specialist​, 5/2013 – Present Site-Seeker Inc, New Hartford, NY ➢ Develop strategic integrated digital marketing plans and lead a team of support to execute efforts including content marketing, PPC, email marketing, and social media for B2B and B2C clients. ➢ Build quarterly/annual web analytics reports and interpret data to improve traffic and performance. Public Relations Manager​, 3/2012 – 5/2013 Overit Media, Albany, NY ➢ Executed traditional media relations efforts for a variety of national technology start-ups including consumer brands Core Outdoor Power and Wifarer and enterprise brands Clarizen and Wanova. ➢ Secured coverage in top tier media outlets including ​Forbes​, ​USA Today​, ​PCWorld​, and ​VentureBeat​. ➢ Developed and implemented comprehensive social media campaigns to build loyal, active fan bases. Marketing Associate​, 8/2010 – 3/2012 Sovena USA, Rome, NY ➢ Conducted marketing, social media, website management, and couponing efforts to drive sales and new business for national retail brand Olivari Mediterranean Olive Oil and popular foodservice line GEM. ➢ Generated local buzz through public relations efforts and coordinated sponsorship of three non-profit events to help raise funds, create brand advocates, and build corporate image within the community. Community Development Specialist​, 9/2009 – 8/2010 Upstate Cerebral Palsy, Utica, NY ➢ Drove multimedia efforts through photography and videography for website and monthly newsletters. ➢ Key player in employee relations and internal marketing efforts for more than 2,000 staff members. Education: West Virginia University​, Morgantown, WV Master of Science:​​Integrated Marketing Communication, May 2014 Utica College of Syracuse University​, Utica, NY Bachelor of Science: Public Relations, May 2009 Tools: Certifications: Codecademy (HTML/CSS), Google AdWords, Analytics, Tag Manager, Hubspot, SharpSpring Social Media: Facebook, Google+, Instagram, LinkedIn, Pinterest, SoundCloud, SnapChat, Twitter, YouTube Software: Adobe Audition, InDesign, Photoshop, Basecamp, BuzzSumo, SEMrush, SproutSocial, Wordpress Featured: Blog topics focused on digital marketing, social media, business productivity, and emerging technologies have been featured in ​Entrepreneur​, ​MarketingProfs​, ​PRDaily​, ​SocialMediaToday​, ​SEMrush​, ​Steamfeed​and more. ____________________________________________________________________________________________________    15 Walcott St. | New York Mills, NY 13417 | | (315) 404-9968 | @thomasjarmitage