Anita Rivera is a marketing manager with over 10 years of experience in marketing, public relations, event planning, and partnerships. She has a proven track record of increasing brand awareness, developing strategic partnerships, and executing successful marketing campaigns and special events. Currently, she oversees marketing and communications as the Events and Partnerships Manager at Televisa Publishing, a leading Spanish media company. Previously, she held director roles managing marketing, advertising, PR, and special events at both an advertising agency and hospital.

1. ANITA RIVERA
 1415 Northwest 15 Avenue, Apartment 1012, Miami, Florida 33125  787-364-8355  anita.rivera52@gmail.com
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MARKETING MANAGER: EVENTS AND PARTNERSHIPS | PUBLIC RELATIONS
Marketing Strategies, Event Planning, Sponsorships, Budget Management, Partnerships, Public Relations,
Advertising, Business Development, Fundraisings, Social Media Campaigns
QUALIFICATIONS PROFILE
Creative, motivated, strategic thinker and results driven professional with a wide-range of experience in all aspects of marketing,
public relations, advertising, social responsibility andspecial events. Includingbutnot limitedto sponsorships,tradeshows, tactical
planning, and execution of events. Along with experience in marketing plans, development, showing strong negotiation skills and
brand management. Uphold hard-earned reputation for efficiency in utilizing out-of-the-box techniques to build brand awareness,
developnewstrategies, andpromote a favorablebrandand corporate imageto exceed targeted goals and corporate objectives. Show
competency in strategic thinking, and maintaining budgets. Display solid ability to establish and cultivate long-term customer
relationships by providinginnovativesolutionsandtotal satisfaction. Possess fluencyin SpanishandEnglish, as well as effectiveness
in operating social mediaplatforms;alongwithtechnical proficiency in MicrosoftOffice, AdobeIllustrator, InDesign, AdobeAcrobat
and Adobe Photoshop.
PROFESSIONAL EXPERIENCE
Televisa Publishing, Inc.  San Juan, Puerto Rico
MARKETING AND COMMUNICATION: EVENTS AND PARTNERSHIPS 2011–Present
World’s largest Spanish content provider and distributor in the market
 Strategically supervise internal and external projects, as well as the development of advertising campaigns for all of
the publications of the company protecting the brand and company reputation within all markets
 Spearhead initiation and implementation of marketing communication initiatives; which include product launch, sales
collateral, tradeshows, and campaigns
 Create proactive strategies and programs to build and strengthen communications and relations
 Exemplify communication adeptness by leading several marketing communications teams, which consist of graphics
designers, media specialists and copywriters
 Work with the Sales Team to define strategic marketing goals for the organization and develop marketing plans to
meet these objectives with the corresponding budget
 Optimize business efficiency through the establishment of development-to-business process and method
 Assume accountability in organizing corporate events; preparing communication budget; and negotiating
partnerships for the development of strategic sponsorship relationships.
 Execution of a wide variety of corporate and social events including workshops, press conferences, product launches,
receptions, award ceremonies and anniversaries
 Develop and perform strategic partnership events that increase sales and promote business relationship
 Oversee daily promotional campaigns in digital communications channels as well as develop promotional activities
and increase social media awareness
 Proven project management experience with timeline-driven products and events
Notable Accomplishments:
 Made significantcontribution improving brand awareness by 200% for various magazine portfolios, which
included Vanidades, CARAS, TV y Novelas, Cosmopolitan, Buenhogar, Men’s Health, Women’s Health
 Drove efforts in re-launching Caras Puerto Rico in 2014
 Demonstrated organizational adeptness by facilitating the Med achievement Award event in 2013 and 2014
 Played pivotal role initiating partnerships for the following brands:
- Susan G Komen, 2012, 2013, and 2014 (magazine partner: Caras Puerto Rico, Vanidades, y TVyNovelas)
- Puerto Rico Open, 2014 (magazine partner: Caras)
- Miss Universe Puerto Rico, 2012, 2013, and 2014(magazine partners: Caras Puerto Rico, Vanidades)
- San Juan Moda, 2013 and 2014 (magazine partner: Vanidades)
- Saborea Puerto Rico, 2013, 2014 (Caras Puerto Rico, Vanidades y TVyNovelas)
- Asociación Puertorriqueña de la Diabetes 2013 and 2014 (Buenhogar Puerto Rico)

2. ANITA RIVERA
 1415 Northwest 15 Avenue, Apartment 1012, Miami, Florida 33125  787-364-8355  anita.rivera52@gmail.com
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Nicte Media (Public Relations & Advertising Agency)  San Juan, Puerto Rico
MARKETING, ADVERTISING AND PUBLIC RELATIONS |SPECIAL EVENTS AND PARTNERSHIP DIRECTOR
Advertising and Public Relations firm
 Played instrumental role managing a $1M budget, while supervising 14 accounts from different industries as well as
plan and actualize PR Events (openings, launching, press days,awards, anniversaries, fairs, congress)
 Developed PR strategies, campaigns, and initiatives to improve public perception of clients products
 Built partnerships with editors and news media writers to enhance media coverage. Manages the distribution and
preparation of press materials. Respond to information queries from media and the general public.
 Enhance the brand by securing event sponsorships, co-branding opportunities and involvement in community
initiatives.
 Leader in the development and implementation of a strategic plan that is aligned with broader corporate
communication and marketing
 Driver in the development and timely creation of communications that create market awareness and lead generation.
 Developed and execute an integrated marketing communications strategy and plan that best supports clients
business, product and campaign/program objectives and strategies for their business.
Notable Accomplishments:
 Proficiently managed the assessment and evaluation of marketing initiatives to identify areas needed to be
improved and modified, consequently enhancing visibility, sales, and fundraising by over 300%
 Spearheaded the integration of marketing strategies, which led to greater visibility and revenue growth as well as
the acquisition of government contract
 Effectively supervised event planning and fundraising strategies, which successfully expanded membership, event
attendee numbers and revenue for nonprofit organizations clients
EARLIER EXPERIENCEWITH ACCOMPLISHMENTS
Ashford Presbyterian Community Hospital  San Juan, Puerto Rico
COMMUNICATIONS DIRECTOR
Annual budget $500,000
 Managed marketing communications, media relations, brand development, sponsorships, partnerships and special
events. Reported to the Executive Director.
 Provided project management of specific community relations initiatives, including program development and
management of the committee and stakeholder’s teams.
 Provided fulfillment for sponsored business, charitable events and health fairs.
 Planned and coordinated community events and promotions that enhance company visibility and supports the
company goals.
 Managed and maintained a database for cash and in-kind contributions that provides reports/tracking for metric,
community involvement and related reports.
 Tracked press coverage and posted press clips on a daily basis.
 Evaluated and orchestrated participation in press conferences, speaking arrangements, press events, while
maintaining strong media relationships.
 Create advertising and public relations campaigns for the brand and for the departments.
 Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns
Notable Accomplishments:
 Seamlessly led the completion of all sponsored business events, charitable activities, and health fairs within
allocated budget
 Creation of “Dr. Presby” character for the Pediatric Department.
 Partnerships and Sponsorship with Johnson & Johnson for the Pediatric Department generating a $100,000 in
sponsorships.
EDUCATION
Master Studies in Public Relations
Sacred Heart University  Santurce, Puerto Rico
Bachelor of Arts in Social Work
Sacred Heart University  Santurce, Puerto Rico