Course description

1. Syllabus Writing Sample:
Course Description
Students for employee onboarding will be required to create social media accounts using
guidelines to the coursework, and they will learn how to successfully generate business pages,
develop marketing campaigns for social media, develop content for posts that create audience
engagement, analyze audience demographics, and more.
Learning Management System
eLearning course, delivered through Blackboard Open LMS, Learning Solutions for Business
Course Requirements
Create social media accounts using guidelines to the coursework, and they will learn how to
successfully generate business pages, develop marketing campaigns for social media, develop
content for posts that create audience engagement, analyze audience demographics, and more.
The goals, objectives, and overall outcomes of this course will be considered met once the
participant has completed all course work with an 85% or higher, if the participant scores below
an 85% they will be placed on a 90-day probationary period and will have to retest at the 90-day
mark of employment.
If the participant is unable to pass the retest, employment will be terminated.
Learning Outcomes
1. Upon completion of this course, Employees will be able to use social media from a
business perspective, communicating with businesses and companies to promote product
or service.
2. Upon completion of this course, Employees will have extensive knowledge on how social
media is used for product placement, marketing, and sales.
3. Upon completion of this course, Employees will understand the nuances of
communication in today’s complex business environment.
4. Upon completion of this course, Employees will have extensive knowledge on the
dominant social media tools including Twitter, Facebook, and precision tools such as
Instagram and Pinterest.