1. JAMES G. WALLACE
5232 Crosswinds Dr
Wilmington, NC 28409
910-297-4844
wallace1260@aol.com
OBJECTIVE
To obtain a sales/sales Management position within the Consumer Goods industry requiring relationship building,
sales and sales management skills.
SUMMARY
Goal-oriented sales/sales management professional with 25+ years’ experience in creating/implementing strategies
and programs that result in attaining sales and distribution goals. Ability to influence, motivate, and lead people
through effective communication and personal interaction skill. Demonstrates competence in building strong
customer relationships and developing high performing sales teams. Key strengths include:
• Team Development • Managing • Goal Oriented
• Customer Relations • Budgeting • Problem Solving
WORK EXPERIENCE
KRISPIE KREME
2015 to present
Retail Sales Manager
Responsible for growing revenue in a two state region of South Carolina and North Carolina.
• Work closely with 6 sales reps in assigned area to grow placement of new items and display racks in assigned
stores in an effort to grow volume by 10% in 4th
qtr.
• Work closely with store management in both NC and SC to assure product was forecasted by all reps to meet
store volume needs.
• Was responsible for growing each rep in their ability to sell against sales goals and to merchandise within the
stores guidelines.
• Monitor employee productivity and motivated sale team to reach and exceed daily call and volume goals.
• Worked closely with headquarters to maximize execution of all corporate programs at store level.
• Grew one sales route by expanding into Walmart with racks and merchandising agreement.
TRIPLE-T TRUCK CENTER
2014 – 2015
Outside Sales Rep.
Responsible for building revenue in a very strategic area within our organization.
• Effectively mapping out a 9 county sales territory by analyzing sales history of all clients.
• Together with management developed a detailed sales plan to drive sales volume.
• Provide weekly updates to management on wins within the territory as well as detailed plans on going forward.
2. CASTLE BRANCH, INC.
2009-2013
Sales Manager
Manage a sales team of 24 people and oversee the lead generation process while achieving new revenue goals.
• Hired and helped trained 26 new sales people and provided ongoing coaching of entire sales team.
• Monitored employee productivity and motivated sales team to reach and exceed daily call/revenue goals.
• Was responsible in establishing yearly revenue goals for the sales team.
• Exceeded revenue goals three out of four years with the company with a 20% increase per year.
• Worked closely with Marketing Department in the development and execution of all new product launches.
• Established compensation, training and sales incentive programs.
• Developed an employee performance review program for the sales staff conducted monthly.
KRAFT FOODS INC. A Phillip Morris Company.
1986 – 2009
Retail Military Sales Manager (1999 – 2009)
Managed $36 million annual business, eight sales representatives, eight merchandisers and thirteen Military
commissaries, over a three state region. Handled all Kraft, Oscar Mayer, Nabisco and Kraft Pizza products.
• Analyzed division categories and made program recommendations that when implemented increased sales versus
previous years.
• Maintained appropriate account receivable levels and managed military marketing budgets.
• Achieved sales and merchandising objectives through the successful execution of the Headquarter Marketing Plan.
• Managed three distribution warehouses and was successful in assuring prompt placement of new items, accurately
projecting promotion quantities, and the overall management of distribution of product.
• Initiated the successful opening of a new distributor warehouse while supervising the closing of two distributor agents,
which included managing their existing inventories while still making all volume goals.
• Integrated Nabisco brands into the warehouse and supervised the distribution and setup at store level which added
$6.5 million in additional sales to the portfolio.
• Laptop proficient in the use of Word, PowerPoint, and Excel.
• Utilized information management tools, including SHARP, Nielson, IRI, and KIRTSS to identify business shortfalls
and then implement a plan to overcome shortfalls.
• Achieved “Power of One” display in 2001 for worlds largest, ever, groceries display.
• Won Ben Harrison Commissary Award. 2000 Excellence in Execution award for highest sales increases over
previous year.
• Won Crane Commissary Award. 2002 Excellence in Execution award for highest sales increase over previous year.
• Selected to serve as Secretary of the Mid-American, Atlantic Logistics Association (A.L.A.) and held a Board
Member position for the North Carolina A.L.A.
Retail Account Manager (1986– 1998)
Responsible for achieving sales and merchandising objectives for a key account. Implemented and tracked $150,000
annual merchandising budget. Managed part-time Merchandisers in order to exceed store goals.
• Selected as “Store Leader” of the CUB Foods reset team in charge of updating and executing store plan-o-grams to
ensure prime positioning, prompt placement, and updated plan-o-gram technology.
• Established and implemented direct truckload program to increase product sales and incentives to the store. As a result
we exceeded 25 truckloads annually over the goal of 10.
• Developed relationships with key decision makers to favorably influence and enhance the company’s
competitive position.
EDUCATION
Bachelor of Arts - Economics and Business Administration, Wilmington College, 1983
