1. TIMOTHY J. LEWIS
2006 Brook Hill Ridge Drive timj_lewis@yahoo.com Chesterfield, Missouri 63017
www.linkedin.com/in/timjlewis 314-757-5800 (C)
SUMMARY OF QUALIFICATIONS
SALES LEADER with over 20 years of chain account sales, marketing, category management, and space
management experience. Expert at analyzing various data sources, communicating persuasive strategy for
change and positive results. Influential communicator, develops lasting partnerships through value-driven
category results, and lead and develop others to achieve personal and “team results.” Regarded as having a
strong entrepreneurial spirit and being a results-oriented collaborator and leader. Three time sales department
“Can Do” Award Winner earned by only two individuals per year.
PROFESSIONAL EXPERIENCE
ANHEUSER-BUSCH, INC. – St. Louis, Missouri 1981–2010
Sales Director – Convenience Channel/7-Eleven Team Leader-Senior Sales Director (2009–2010)
Led team of six Key Account Managers, three Category Managers, two Business Analysts, and six Retail
Account Managers in sales to 7-Eleven Headquarters and divisions for total US business exceeding $300
million annually. Effectively sold in monthly promotion support, new items, and direction for beer category
strategy as designated “Category Advisor.”
• Recognized as category partner for beer and “best practice” tools and analysis by IRI and 7-Eleven USE
conference. “Best in Practice” designation was for analysis on use of IRI tools to manage store level
pricing and providing promotional support.
• Sold Chevron on exclusive A-B, 3-month nationwide promotion increasing sales by 20%.
• Achieved “Week One” distribution of Bud Light Lime in over 90% of 4500+ 7-Eleven stores
nationwide; recognized as “Best in System” execution rate.
Sales Director – Convenience Channel (2006–2009)
Managed sales to Chevron, Shell, Conoco Phillips, and Fresh and Easy chains supporting sales in excess of
$180 million. Headquarters call responsibility to sell in all programs. Worked in conjunction with 12 Key
Account Managers and Division-level execution.
• Exceeded goals in areas of distribution, new items placed, and space gains, including 90% first-week
distribution of Bud Light Golden Wheat system-wide. Space exceeded sales by over 5%.
• Recognized by Shell Oil Company as Vendor of the Year, 2008.
• Focused attention on staff training and development resulting in 50% of direct reports being promoted to
positions of increased responsibilities.
• Exceeded scorecard goals of space (+3%), displays (+9%), sales (+11%) and distribution (+13%).
• Convinced European “Wal-Mart-size” company (Tesco) that US consumers prefer to purchase beer cold
resulting in a 150% increase in cold beer shelf space.
Sales Director – Retail Planning & Category Management (2003–2006)
Led all aspects of regional chain retailers' category management process utilizing syndicated data resources,
research, and consumer insights to identify new business opportunities. Developed store level plan-o-grams
and desired promotional plans to deliver positive financial results and total category growth. Provided
customized analysis and business reviews, product, pricing, promotion, and placement recommendations.
Led various teams between 8 and 15 category and space management experts supporting Key Account
Managers across 7 regions acting as category advisor in executing space and promotion plans. Responsible
for recruitment and development of team members to achieve goals.
• Recruited, hired, developed and trained 10 new entry-level employees for “fast track” diversity
immersion to company, resulting in 90% promotion rate in 2 years.
• Exceeded scorecard goals of space (+2%), distribution (+10%), new items rate (80%), training
completed.

2. TIMOTHY J. LEWIS PAGE TWO
Sr. Business Development Manager (2002–2003)
Created and managed scorecard development, training, and tracking for all department positions to monitor
lead indicators of department performance including sales, displays, space, and distribution. Developed
pricing, communication, and price increase communication tools.
• Executed training and certification for 25 employees and 250 wholesalers in Space Planning Plus
software resulting in consistent execution across retailers and 2% – 3% increase in shelf space.
• Developed department “skills assessment” and scorecard that resulted in identification of training needs
by employee and development of individual plans to improve performance.
Sales Director – National Retail Sales (1992–2002) Safeway, Albertsons, Food Lion, Others
Directed selling efforts and managed sales and share gains of field key account managers for Safeway,
Albertsons, Food Lion, Winn-Dixie and IGA chains. Managed sell-in brand promotions, new products, and
merchandising programs to chain headquarters. Obtained retail support and implemented category
management principles while obtaining account partnership. Utilized resources including category
management, micro marketing, sales promotion, and modern video conferencing/training techniques.
Managed $2 million dollar annual promotional budget.
• Developed and delivered company’s first cross-merchandising programs including Eagle Snacks,
Kingsford Charcoal, and Red Baron Pizza for additional promotional and display opportunities. Placed
52-week display program in Food Lion deli department, as well as numerous outside department displays
across supermarket channel. Results included increasing chains' market basket dollars +30% and
numerous impulse purchase occasions.
Key Account Sales Manager – Seattle, Washington (1990–1992)
Managed sell-in efforts for all Anheuser- Busch promotions and new products in the states of Washington,
Idaho, and Alaska.
• Led A-B, Inc. to leadership position by increasing market share from 26 to 32 in 2 years with double
digit annual sales increases.
National Account Space Merchandising Manager – Sacramento, California (1988–1990)
Responsible for managing merchandising activities in all Northern California chain accounts. Increased
shelf space, package authorizations, and display execution. Managed activities and progress of 15 contract
merchandisers and shelf space technicians and the delivery and payback on annual $2 million contract.
Zone Sales Manager – Dallas Texas (1986–1988)
Directed selling efforts to all chain store customers of A-B non-alcohol products, waters, and sodas.
Managed sales for all A-B distributors of products in Texas and Oklahoma. Sold in 90% distribution of all
product lines in all key chains in marketing area while gaining ad support.
• Achieved Zone Manager of the Year, 1988, for distribution gains and sales percentage growth.
Marketing Analyst/Plant Inventory Production Coordinator – Houston Brewery (1981–1986)
Developed daily/weekly/monthly production and shipping plans for Houston Brewery. Managed traffic
department and secretarial support staff plus six wholesaler coordinators and two production planners.
• Successfully led expansion of brewery from 3 million to 9 million barrels while efficiently meeting sales,
shipping, and production goals.
PREVIOUS PROFESSIONAL EXPERIENCE
J.C. PENNEY COMPANY – St. Louis Missouri
Merchandising Manager
EDUCATION
Bachelor of Arts in Communications and Bachelor of Arts in Political Science
University of Missouri – St. Louis, Missouri – 1980