Michael Kunz has over 26 years of experience in operations and sales management for an outdoor apparel wholesale company. He has a proven track record of improving productivity, increasing profitability, and motivating teams. Currently serving as Vice President of Operations, he manages distribution, logistics, customer service, and supports the sales team.

1. Michael Kunz
714 Cadillac Drive * Scotts Valley, CA 95066 * 408-483-8069 * michael.kunz@comcast.net
Summary of Qualifications
A management professional with a distinguished 26 year track record in leading and directing a fast past family owned outdoor
apparel wholesale company, with extensive achievements in both operations and sales. A passionate and enthusiastic executive with
the ability to train, motivate and mentor successfully. Consistently deliver quality service, improved productivity and increased
profitability. A self-starter who is not afraid to lead with a passion to supervisor individual to be their best
Professional Experience:
White Sierra/Amtai Inc. Sunnyvale, CA 1990 - Present
Vice President of Operations (1997-2016)
• Managed Operations for a multi-million dollar family owned wholesale apparel company
• Managed distribution, logistics and customer services / sales department
• Support the Sales Team and VP of Sales with key reporting tools
• Developed positive work environment by creating open communication, a team-oriented focus and a consistent
management style
• Directed all aspects of recruiting, interviewing, hiring, training and performance evaluations
• Attended and prepared for all Major National Trade Shows
• Planned and directed two Sales meetings per year to educate and inspire sales force
Vice President of Sales (1990-1997)
• Managed and directed the national independent sales force. Implementation of sales goals, selling tools, booking
analysis, assortment planning, corporate initiatives and channel of distribution focus for territory growth
• Recruited the professional national sales team
• Skilled at preparing and delivering presentations, as well as representing product lines
• Proven ability to increase sales of existing products while successfully launching new lines
• Strong background in developing and implementing effective marketing and sales plans, strategies and selling techniques
• Specialized in multi channels of distribution: Sporting Goods, Department stores, Discounters and Warehouse Clubs
• Worked extensively with the Product Development team to identify various key products, resulting in new SKU’s
introductions and increased volume
Fords Department Store Watsonville, CA 1983 – 1990
Senior Apparel Buyer
• Promoted and advertised merchandise by identifying key item opportunities and developing promotional strategies and
seasonal advertising calendar to support sales and margin objectives
• Developed and executed product pricing strategies, merchandising and flow strategies based on current data, trends and
forecast
• Monitored product sales, inventory turn, markdowns, and all other costs associated with the merchandise in order to
directly contribute to maximum sales and the profitability of the company
• Created and maintained strong relationships with vendors by establishing partnerships, performing vendor analysis and
negotiations effectively
Ross Stores Inc. South San Francisco, CA 1980 - 1983
Senior Apparel Buyer
• Managed timing and flow of product, based on sales and seasonal plans
• Directed and implemented aggressive merchandise buying decisions and collaborated with resources to establish
powerful, distinctive business strategies
• Created seasonal purchasing plans, sales forecasts and profitability matrices
• Negotiated contracts, discounts and incentive-based pricing on high margin product
• Shopped all domestic retail markets and attended all Major trade shows
Education
Skyline College, San Bruno, California: Degree in 1982.
United States Air Force 1975-1979: Honorable Discharge, achieved rank of Sargent

2. Eagle Scout 1974