1. MICHAEL WEDDINGTON
4913 J.I. Bruce Drive Temple, TX 76502
(201) 315-0791
michaelweddington52@gmail.com
SALES & BUSINESS DEVELOPMENT EXECUTIVE
North American Sales, Marketing, Operations, Distribution, Manufacturing
Executive Business Strategist, Business Developer, Business Turn-Around Specialist
Prospecting, Operations, B2B, Sales Leader, Proven Business Consultant, Persuasive Trainer
“Building client partnerships to grow the dealership sales channel and maximize profitability”
PROFESSIONAL EXPERIENCE:
HUNTER DOUGLAS – Temple, TX
(2005 - Present)
GENERAL SALES MGR - BUSINESS DEVELOPMENT (U.S. & Canada) (2008 - Present)
Promoted to this senior-corporate sales executive position in 2008 to develop and implement
business development, consulting, and training programs responsible for helping dealers increase
sales and improve the financial performance of the dealers’ business model.
• Built and managed a “best-in-class” business development organization to Hunter Douglas
dealers in the United States and Canada and earned a well-deserved reputation for being a
strategic thinker and Business Consultant responsible for improving sales, revenue, and
profitability for Hunter Douglas dealers of all sizes.
• Developed and managed a specialized team of Business Managers responsible for working
with dealers in one-on-one business planning sessions and top-to-bottom business training
encompassing business principles, financial metric, operations, sales and marketing tactics.
• Created a series of business building tools used by the Business Managers to help dealers
analyze, diagnose, and improve daily customer operations, expand use of social media
marketing, and maximize the success of prospecting, B2B, and lead generation.
• Traveled throughout the United States and Canada directing business development,
consultation, and training programs for dealers with annual sales ranging from $500,000 to
over $100 million. Managed and supported 135+ “best-in-class” dealers in a formal
business planning process in 2012-14 producing year-over-year sales growth averaging
29% across this group of dealers and growth of 22% in 2015.
• Created 20 business development seminars launched across the U.S. and Canada in 2008
through 2015.
• Facilitated sales and business development seminars for Hunter Douglas’ internal staff.
• Developed 32 CEU seminars and conducted over 200 presentations to Interior Designer
and Architects across the United States and Canada from 2008-20015. Presented multiple
seminars before prestigious design schools including the Fashion Institute of Design and
Merchandising (FIDM) in Los Angeles.
REGIONAL SALES MANAGER (West Region) (2005 - 2008)
Managed two separate manufacturing sites supporting Hunter Douglas dealers in California,
Nevada, Arizona, and New Mexico with annual sales of $60 million.
• Met daily challenges directing the activities of over 200 employees and 20+ outside sales
representatives supporting more than 2,000 accounts. Also managed sales, marketing,
distribution, accounting, two manufacturing facilities, and three customer care calls centers.
• Developed and launched the Designer Program in 2007-2015 and strategized with Hunter
Douglas teams in 2013-2015 at the national level to support dealers-at-risk during a period
of major worldwide economic challenges.
WILSONART INTERNATIONAL - Temple, TX
(1987 - 2005)
DIRECTOR OF SALES & MARKETING (Solid Surface Division) (2000 - 2005)
Managed a division serving residential, retail, interior design, and commercial segments for one of
the nation’s leading producers of interior decorative surface products and grew North American
sales from $20 million to over $120 million in only five years.

2. • Key executive decision-maker on all division-wide profit and loss, sales and marketing,
product development, pricing, inventory, and customer satisfaction issues and coordinated
sales and marketing programs with international business units.
Michael Weddington
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PROFESSIONAL EXPERIENCE:
WILSONART INTERNATIONAL - Temple, TX
DIRECTOR OF SALES & MARKETING (Solid Surface Division) (continued)
• Developed and executed regional and national sales plans to meet aggressive market
competition, achieve all corporate sales, revenue, and profit goals, improve national
branding, and increase Wilsonart’s market-share position to #2 in the industry.
• Developed and launched new products generating over 60% of sales and introduced a new
design series responsible for producing 15% of total corporate sales.
• Introduced marketing programs to expand sales in company-owned stores and independent
distribution channels; developed and negotiated national agreements with Home Depot,
Lowes and regional and national independent distributors; and created national programs
with home developers, fast food, retail, and hotel chains
• Managed a Regional Director, Financial Controller, and a direct sales force and grew
national sales through in-direct sales channels using effective sales and product support.
• Created and implemented a retail marketing program designed to build sales within national
chains and position Wilsonart as the choice for solid surface products.
• Created the financial operating plan, managed a multi-million dollar budget, and developed
annual marketing plans, sales forecasts, and budgets for advertising and promotions of
multiple product categories.
• Worked with advertising agencies and visual merchandising companies to develop
marketing brochures, retail point-of-purchase displays, and major print, broadcast, and
advertising strategies. Also instituted and monitored focus groups, industry studies, and
Internet marketing programs.
• Reviewed, evaluated, and qualified product suppliers and negotiated agreements with
suppliers in the United States, China, Korea, and Spain.
• Worked closely with internal marketing specialists to develop themes and create trade show
presentations for national and regional industry trade shows.
DIRECTOR OF SALES & MARKETING (Specialty Products & Gibraltar) (1995 - 2000)
Directed a division with annual sales exceeding $100 million; formulated and implemented national
sales, marketing and product support strategies; positioned Wilsonart as a leading producer of
interior decorative surface products; and earned the company’s President’s Award.
• Instrumental in creating, rolling-out, and positioning numerous new products; designed and
implemented retail marketing programs; developed national pricing and rebate strategies;
and managed all aspects of sales, marketing, and product support.
• Managed ten Regional Sales Managers and as many as 30 Sales Representatives.
MARKETING MANAGER (Laminates) (1995)
Developed and implemented the Smart Source Program for all core product lines.
PRODUCT MANAGER (Specialty Products) (1993 - 1995)
Relocated to the corporate HQ’s and managed all P&L programs for the Specialty Product line.
SALES REPRESENTATIVE (1987 - 1993)
Grew sales of interior decorative surface products in a highly competitive San Francisco territory.
EDUCATION & TRAINING:
BACHELOR OF SCIENCE DEGREE - BUSINESS ADMINISTRATION
University of Oklahoma - Norman, Oklahoma
• Member, Oklahoma Sooners Collegiate Football Team
Special Training / Continuing Education:
• Salesforce • New Product Development Seminars

3. • Dale Carnegie Sales Training Program • Intercompany Leadership Seminars
• PSS III Xerox Sales Training • Financial and Antitrust Seminars
PROFESSIONAL FOOTBALL:
• Green Bay Packers, 1986-90
• New Jersey Generals, 1983-86