1. ERIC LEINES
Danville, KY | (859) 324-1552 | brasmaan5@yahoo.com
VICE PRESIDENT OF SALES
An accomplished sales executive with proven experience driving revenue growth and profitability across various arenas. Leverage expertise
in product management and branding to successfully penetrate target markets. Top performer as both an individual contributor and sales
leader, aligning sales organizations with the tools, training, coaching, and accountability necessary to deliver record growth.
CORE COMPETENCIES
● Sales & Marketing Operations ● Account & Relationship Management ● Multi-Functional Team Leadership
● Strategic Planning & Execution ● Market Identification & Penetration ● Coaching / Training / Mentoring
● Go-to-Market (GTM) Planning ● Managing Revenue & Operations Growth ● Aligning Sales Teams & Goals
PROFESSIONAL EXPERIENCE
WAUSAU PAPER 1991 - 2014
Vice President | Sales & Marketing (2007 – 2014)
Led Sales, Marketing, Brand, Revenue Management, and Customer Service teams to develop and implement Go-to-Market (GTM)
strategies. Established a multi-discipline, cross-functional Brand Leadership Structure to align the organization towards unified
implementation of strategy and achievement of long-term value. Drove strategy development, communication and implementation for a
$210M capital expansion, resulting in two successful product line introductions into the marketplace.
• Facilitated an innovative product line awarded Most Innovative Product of the Year Award by RISI.
• Restructured the sales team and value creation proposition, honing master brand and product portfolio messaging.
• Established and led the analytics team, improving sales operations, forecasting, revenue management, and scheduling.
• Grew new lines at a sustained pace of 40% by creating brand and sales structures that enabled an accelerated growth profile.
• Successfully implemented a Spin Selling methodology and Salesforce.com CRM, enhancing the distribution customer value proposition
and improving end-buyer sales productivity.
• Managed consistent growth to $360M in net sales and a team of 110+ employees while overseeing all elements of revenue, margin
improvement, promotions, product portfolio management, sale leadership development, and sales execution.
Director of Sales | Strategic Accounts & Southern Zone (1997 – 2007)
Accountable for conceiving, developing and leading the Strategic Account Group while simultaneously leading the Southern Group.
Developed and introduced new direct end user sales positions that led to national implementation.
• Facilitated growth with the company’s largest strategic account from $5M to $45M in annual revenue.
• Spurred growth from $15M to $80M annually, culminating in receiving five Zone of the Year Awards during tenure.
• Grew a group of seven individual employees into a top performing team of 18 direct reports with revenue streams 700% higher than
original production levels.
• Increased the mix of strategic products from 38% to 48%, enhancing overall margins through strategic product usage.
Product Manager (1995 – 1996)
Served as the company’s sole Product Manager, holding responsibility for all products, product development and rollout. Managed the entire
product portfolio, including paper, chemicals, dispensers, and support products.
• Significantly increased higher margin products by steering the company toward differentiated dispensing technologies.
• Co-Awardee for several US Patents relating to innovative paper dispensing.
EARLIER CAREER SUCCESS
Earlier success demonstrated in sales, consistently exceeding all established performance goals and objectives, leading to numerous
positions of increasing responsibility and scope. Key titles include Territory Manager for Buckeye International, as well as District Sales
Manager with Wausau Paper. Additional leadership seen as a Commissioned Officer in the US Navy, graduating in the Top 10% of Officer
Candidate School.

2. EDUCATION & MILITARY
Bachelor of Arts (BA) in Economics & History (Double Major), Wake Forest University
United States Navy, Commissioned Officer (Honorable Discharge)