1. JEFF CARPENTER
2803 P ALISADES C IRCLE | B ENTONVILLE , A RKANSAS 72712
H OME : 479-268-3911 | MOBILE : 972-897-7159 | EMAIL : JCARPENTER 5201@ YAHOO .COM
EXECUTIVE PROFILE
Hands-on operational and strategic leader with 20 years of outstanding results leading turnarounds generating sustainable growth in
revenues, profits and sales. Recognized as an accomplished innovative leader and mentor who attracts, develops, and retains talent and
fosters an open, results-driven culture; improving and creating value across a variety of market segments, geographies and business
channels. Skilled at establishing operational excellence within culturally diverse multinational and multilingual environments while
translating conceptual ideas into specific growth strategies. Ability to formulate a corporate vision and strategic direction, initiate growth
strategies, and drive new product development initiatives. Managed domestic and global P&Ls from $16-$400 million.
PROFESSIONAL STRENGTHS
̶ Board of Director Engagement ̶ General Management, Vendor Sourcing
̶ Formulate Corporate Vision & Strategic Direction ̶ Reorganization and Turnaround Management
̶ Joint Ventures & Strategic Partnership Management ̶ Acquisitions, Divestitures, Mergers, Corporate Integration
̶ Re-engineering Operations and Process Improvements ̶ Negotiation, Bid, & Management of Contracts
̶ Cost Reduction, Containment & Profit Optimization ̶ SKU optimization of product offerings and marketing strategy
̶ Risk Management, Value Proposition, & ROI Analysis ̶ Creative Branding & Vertical Marketing
̶ Major Account Development & Portfolio Management ̶ New Product Introduction & Sustainable Lift Analysis
̶ Performance Enhancement & Succession Planning ̶ Brand and Marketing Management
̶ Change Agent Catalyst ̶ Key Customer Development / Retention
̶ Recruitment and Staff Development ̶ Price Forecasting, Analysis and Correction
PROFESSIONAL EXPERIENCE
CCF Brands, Bentonville, AR 2006-2009
$400 million privately held CPG Company with expertise dedicated to coast-to-coast supply and marketing capabilities of fresh shell eggs;
as well as Frozen, Refrigerated, Deli and Dry Packaged Goods products to multi-channel customers nationally.
Senior Vice President / General Manager
Provided the strategic guidance and support while creating a corporate culture of “One Team. One Vision.” philosophy and mentality.
P&L responsibility of $400 million and capital expenditures of $1 million. Managed a broker network of 2000, 36 manufacturing facilities,
staff of 40, through 15 direct reports. Reported directly to the Board of Directors
• Integrated 9 separate operating elements into a single cohesive team matrix.
• Overhauled brand strategies, growth and innovation plans, advertising campaigns and promotional spending.
• Effectively managed the Private Label transition of key branded items to growth elements for the company.
• Created and implemented by SKU and PMG processes and mechanics to forecast volume and profits on a weekly, monthly,
and annual basis.
• Crafted an Employee Recruitment and Review process; included a fact based MBO assessment and salary validation, which
also led to the transition of a highly subjective bonus payout method to an objective and fact based standard.
• Improved Walmart-centric portfolio ratio by 13% within 18 months through targeted penetration of other channel customers.
• Created a Junior Executive Leadership Program to provide mentoring and cross-training opportunities to talented individuals.
• Piloted several new category initiatives in Dairy, Specialty Shell Egg, and Frozen grocery which included customer/vendor
based performance scorecards
Lasco Foods Inc., - St. Louis, MO 2004-2006
Foodservice products manufacturer with annual sales of $15 million
Vice President Sales / General Manager
Recruited to be a part of a turnaround team. Responsibility of 58 on-site support staff, 25 vendors, 110 food service customers through 7
direct reports. Accountable for research development, redirecting company growth toward mass merchandise/retail markets and growing
new channels with existing or new products launch.
• Developed cross-matrix teams directed toward increased productivity
• Gained nationally distributed items at Walmart and Sam’s Club within 14 months. Regionally gained items at Costco
• Developed Private Label items with both Walmart (Sam’s Choice) and Sam’s Club (Members Mark)
• Initiated and managed license agreements with four multi-million dollar companies.
• Managed co-pack agreements for multiple top-tier Walmart and grocery channel suppliers.
2. • Co-managed license programs and procurement contracts with four global multi-million dollar companies.
JEFF CARPENTER
Pinnacle Foods Group, Inc., (Aurora Foods Inc.) St. Louis, MO 1997-2004
Grocery Products Company with annual sales of $1.0 billion
Division Vice President, Alternate Channels
Directly accountable for alternate channel sales which included: Mass Merchandisers, Military, Drug, Export, C-Store, Private Label, DSD
Fresh Bread, Club, Limited Assortment and Distressed. Managed a broker network exceeding 7000 sales partners and merchandisers, 7
virtually integrated sales teams, through 9 high caliber sales professionals. Approved all SKU level P&L’s while focusing on EBITDA
target attainment. Maintained direct communication with CEO, President, and capital investment board of directors.
• Focused on customer satisfaction to drive organic growth and maximized penetration by market
• Managed $300 million in Channel sales which accounted for 20% of company profit.
• Led profitable global sales initiatives through WalMex and Club sales
• Responsible for 100% of incremental sales and profit growth within Aurora Foods Inc.
Vice President, Walmart and Club Team
Directly accountable for $150 million in total brand sales to all divisions of Walmart & Sam’s Club. Accountable for managing 13
categories with iconic brand portfolio. During critical turnaround period was able to generate significant cash flow through incremental
programming at key customers, assisting financial stability for the company.
• Piloted the original Fresh Direct Bagel program within Walmart
• Strategically mapped the Fresh Direct process and executed the first AFI TAB; 100% implementation; Zero case return
• Managed marketing, sales, and operational teams supporting Walmart Stores
• Achieved #1 Ranking in the country for AFI on sales vs. budget for three (3) consecutive years.
• Achieved triple-digit growth for Syrup, Baking, and Frozen Seafood
• Successfully implemented EDLC strategy enabling AFI to profitability grow share while reducing trade spend and deductions.
Mott’s USA Stamford, CT 1994-1997
A division of Cadbury Schweppes Beverages with annual sales of $400 million
Regional Retail Sales Director, Southwest
Directly responsible for Mott’s USA – Southwest territory which included sales management of Mott’s USA portfolio for all grocery,
distributor and mass merchandise accounts, including Walmart. Managed a broker network of 350 employees.
• Ranked in top 5 Directors within Mott’s Retail Grocery
• Managed 7 broker organizations to achieve 126% vs. budgeted volume initiatives
• Developed and implemented Mott’s MECCA program, leading to unprecedented share and volume gains within Juice and
Sauce segments.
• Managed the co-branding partnership with State Fair of Texas and Hispanic cross-merchandising programs.
Borden Inc., Columbus, OH 1991-1994
Grocery products company with sales of $7.2 billion
Regional Sales Manager, Niche Grocery Division
Directly responsible for overall sales management of the Borden portfolio and three (3) brokers within two states, totaling 175 employees.
Direct coverage of Kroger CIW/Peyton and Kroger Corporate. $16 million in sales.
• Ranked #1 out of 26 regional managers for two consecutive years
• Received the 1993 Gail Borden Award of Excellence
Sales Planning Manager
Liaison between field sales and marketing. Identified, implemented, and managed all strategic plans and promotional recommendations.
• Primary communication link between 26 field managers and various corporate business and marketing groups
• Gained cross-matrix experience by working directly with General Managers, Vice Presidents, and Directors in the development
of both national and customer specific programming.
• Managed the Cracker Jack, Wyler’s Bouillon and Campfire Marshmallow trade marketing strategies
Nestle U.S.A., Solon, OH 1989-1991
Grocery products company with sales of $7.2 billion
3. Field Sales Manager
Unit Manager
Sales Representative
JEFF CARPENTER
AREAS of EXPERTISE
Leadership, communication, mediating, and upholding company polices; ability to mentor and develop talent; quantitative and qualitative
research, strategic and tactical planning for both trade and consumer marketing; continuous process improvement; cost reduction
strategies, process mapping and reengineering; revenue growth, business development, international programming, complex
negotiations, contract implementation and broker management. Consumer product goods experience includes: frozen, refrigerated,
fresh, dairy, deli, dry grocery, confection, DSD, beverage and apparel/general merchandise.
MAJOR AWARDS, CERTIFICATES, TRAINING, and ASSOCIATIONS
• Received “Walmart Vendor of the Quarter – 4th QTR 2001 Award”
• Received Aurora Foods Inc. “Best of the Best – Eagle Award” for volume, new product, and key initiative achievements in 2001.
• Received ‘World Class Achievers Award’ with Aurora Foods
• Received Centurion Club honors with Nestle
• Juvenile Diabetes Research Foundation (JDRF): 3rd place fundraising finish for the NWA Chapter
• Forum Leadership for Change I. Team Leader
• Principles of Category Management I & II
• Win Weber, TQM / Progress
• Management Ventures, Walmart Advanced, Sam’s Club
• RLUG, NW Arkansas
EDUCATION
• Bachelor of Arts in Communication. Bowling Green State University, Bowling Green, OH
TECHNOLOGY SUMMARY
Power user of all Windows applications, MS Office, Word, PowerPoint, Excel, Retail Link®, MFG/Pro, ICIX, ASPECT, Nielsen NITE,
Nielsen Worksheet as well as IRI applications.
