2. SOCIAL MEDIA EVOLUTION
Social Media 1.0
The Follow
Social Media 2.0
Amplified Audience Engagement
Brand Generated Content:
User Generated Content:
• EASY
• Customer trusted
• Highly Targeted
• Dynamic
• Amplified Reach
• HARD
• Not as trusted
• Less Targeted
• Static
• Limited Reach
3. WHAT DOES UPSHOW
DO?UPshow transforms displays into an interactive Social Media Marketing Screen and
Custom Advertising Channel using Technology that fits in your pocket.
Use the most innovative social media strategy to leverage your
marketing dollar like never before
4. From small
screens to
BIG screens
THE NEXT FRONTIER OF SOCIAL
POSTING
Consumers post
content to social
media using branded
hashtags
5. UPSHOW SCREEN FLOW
Home Screen
Joy Screen
The venue is the big winner
as customers share where they are and what they are
doing with thousands or millions.
Real-time social content
that celebrates and engages the in-venue customer.
Within 20 seconds, customers get their
“I’m on the big screen!” moment
6. Every minute a custom advertisement rotates promoting
your business.
SPOTLIGHTS
This becomes slide 1
Remove “the worlds first”
Show the TV in a venue – 2 girls sitting at a bar shot in slide 7
How egotistical and narcisitic today’s
Today’s social narcissism –
“Leveraging today’s social narcissism”
Brand what social narcissism is – it’s a desire to be acknowldeged in public – a core hunger of everyone – exponentially grown as a result of social media
Today – post to small screen, goes to small screen
Our paradim shift – post to small screen, BOOM in front of you on big screen
A couple core things in life – we think we’re broken – insecure beings, trying to prove that we’re not
Core desire for someone is to be held and to be seen
Building category that leverages social narcissism – address core need to be seen – one of core hungers is being satiated
Mike comment – people know social has exploded, but they (investors) are a little uncomfortable with it
Changing the word narcissism to something a little more positive – satisfiy human core need – small to small, see how (and how much) people react
Instead of social narcissism, we think it’s social _____________ (satiation? Satisfaction? Nourishment?)
What does it do for us? For society? It’s contagious. It’s good. It nourishes what the human needs.
In the digital world, it’s the like counter going up. Meter of acceptances.
In venues, it’s Upshow! Upshow is an in-venue meter of acceptance
This allows us to bring back the slide around shareable moments (celeb). There’s a core need that upshow satisfies in new social frontier – look what’s happening – proposal, celeb, other than “look at me” moments. These are different than selfies. This is social nourishment.
Most people think this is narcissistic. It’s not, it goes far beyond that. Meets core desire. Who doesn’t like seeing their picture on the TV? Allows you to build rapport with the audience.
Deck needs more “in-venue”
This is good for humans
Terrific business model
