1. Paul Bersani
308 Monterey Way
Vancouver, WA
bpbersani@aol.com
360- 693-7113
Professional Objective: Sales position with a Foodservice Manufacturer
Qualified by: experience in the foodservice industry as a Manufacturer, Broker and
Distributor Sales professional. Exceptional strengths in the areas of management, marketing,
and sales.
• Territory Development and account acquisition
• Management leadership, development and training
• Communication skills and presentation abilities
• Strong business relationship in effect as well as builder
Bridgewell Resources 2015 -Present
Food Products Division
Regional Sales Manager
Bridgewell Food Products is a manufacture distributor of edible oils to the Food Service
industry. My division was first established in the foodservice industry 2015. Grew sales
revenue from $50,000 to $3.9M to date. Currently maintaining a minimum of 8% gross
profit margin as an overall average on new customer sales. Established strategic
relationships with Sysco Foodservice, Food Service of America, McDonald Wholesale, Cash
& Carry and independent food distributors; managed broker teams; personally meet with
decision makers of large chain restaurants.
Advantage Waypoint 2013-2015
Sales Manager
Responsible for managing a direct sales team of three Distributor Account Managers and five
Operations Sales Representatives. Responsible to coordinate and assist in development of all
marketing programs and sales execution. Managed all aspects of distributor food show
participation to ensure maximum impact; assisting in training and serving as an ongoing
mentor to sales personal; Managed budgets; including distributor marketing, deductions,
equipment and sales. Educating and training and working with distributor sales force through
sales meetings, and participation in the field where viable opportunities and results existed.

2. Unilever Foodsolutions 2007-2013
Distributor Development Manager
• Reporting to Region Sales Manager, responsible for growing sustainable profitable sales
through relationship development, proper management of account planning, training
distributor sales force, execution of distributor promotions, and trade funds management.
• Scope of territory was $4 million annually in Washington, Oregon and Northern
California. Grew distribution sales by over 2.5 million over five years, an average of
9.5% annually. This included 3 consecutive years of double digit growth, and one record-
setting year of over 36% growth (nearly 850,000 in sales growth in one year)
• Recognized for sales performance winning Distributor Development Manager of the year
in 2010
• Established strategic relationships with Sysco Foodservice, Food Service of America,
McDonald Wholesale, Cash & Carry.
Fontanini Meats & Italian Sausages Manufacturers Representative 2005-2007
• Managed sales in Oregon and Washington
• Directed sales and marketing programs, sales growth and insensitive programs
resulting in double digit growth for distributors
• Responsible for managing all foodservice distributions.
USCO Logistics- Distribution Center Manager 1996-2005
• Managed operational and financial performance of multi-customer distribution
centers in the Portland, OR and SW Washington market.
• Manage 50 associates along with 30-60 temporary employees for a 40,000 and
85,000 square foot facility.
• Increased business sales from $2.8 million to $4.0 million
• Won USCO Customers Service Award two consecutive years
Rykoff Food Service- Sales Account Manager 1990 - 1996
• Built incremental growth always exceeding 100K annually, and twice
achieved 250K incremental growth over prior year.
• Retail Food Sales for Swift & Company, Chicago IL 1980-1990
Education: Elmhurst College, Elmhurst, Il. 1976 - 1980
References: Available upon request.