Bauer Evaluation

1. BAUER MEDIA GROUP
By James Knight ALBP

2. ABOUT BAUER MEDIA GROUP
 Bauer Media Group is a large European-based media company,
headquartered in Hamburg, Germany that manages a portfolio
of more than 600 magazines, over 400 digital products and 50
radio and TV stations around the world. The portfolio extends to
include print shops, postal, distribution and marketing services.
Bauer Media Group has a workforce of approximately 11,000
employees in 17 countries.
http://en.wikipedia.org/wiki/Bauer_Media_Group

3. WHY I HAVE CHOSEN BAUER MEDIA
GROUP?
 This company is one of the most established distributer in the
world and I feel will be the best thing for my magazine. They
distribute magazines all over the world which means I can spread
the name of my magazine and make it a worldwide product. It is
beneficial to me as this is well-known company with great
publicity and marketing which will help me to expand out to new
customers and allow them to know what my magazine is about.
This company is used by other top magazines within my market
also so it will help me to be able to compete with them.

4. WHAT MY AUDIENCE WILL GAIN FROM
THIS?
 My audience will be able to receive my product in many places
around the world at all times due to high level and quality of this
distributer also they will receive feedback and knowledge about
my magazine through this company as they will review the
products that they are providing for people.

5. WAYS OUR DISTRIBUTE MY
MAGAZINE?
 I will be distributing my magazine in many different ways, the first
of which will be in store across the world as I will make sure I can
sell my product to all people in many different types of shops at
an affordable price. There will also be an app where I can
distribute my magazine to my customers and they can buy this
app to subscribe to my magazine. Finally I will distribute my
magazine using my own website and Bauer's website to enable
people to buy my magazine online.

6. COST AND FREQUENCY OF MY
MAGAZINE
 My magazine will be sold weekly through my distributer at a price
of £1.99, I feel this was the best price for my magazine as it is still
affordable for my target audience of young people which will
then appeal to them to want to buy the magazine weekly. I have
chosen to sell my magazine weekly as then I can provide the
news and information on the all the bands that are included in
my magazine on a regular basis.