2. • I would go for a major media institution over an individual one because I feel a major one
would provide me with more publicity and therefore the popularity of my magazine would
be larger.
• Bauer is an example of a major media institution. They’re one of the largest media
institutions in the world. They are based in Hamburg, Germany but are an international
company who manage a portfolio of over 600 magazines, over 400 digital products and 50
radio and TV stations around the world.
• What this means is they could use all f this power to advertise my magazine. With their
TV/ radio stations the word could get out very quickly to a large variety of people.
• Bauer media has a huge work force, approximately 11,000 employees in 17 different
countries. This means that by having them distribute my magazine all 11,000 employees
will know about it sooner or later and it can be distributed in many of those countries
which could in the future extend the target audience to more than just white british
people because more of a variety of people will come to enjoy the kind of information we
are producing in VOLT magazine.
• Bauer Verlagsgruppe has been passed through 5 generations of the same family, meaning
that’s 5 generations of the same extraordinary knowledge and skill still In the workplace. If
a company with this much knowledge and skill is distributing my magazine then it will be
done in the best way possible.
• They first launched in 1953 when they launched angling times and then cycle news in
1953. Both were a big hit and are still around today. This shows that they are loyal to the
products they launch/ the companies who make them. For the progress of my magazine it
means there is a good chance they would stick by my magazine and do their best to make
it a big hit.
3. One of the biggest reasons why I would choose Bauer to distribute my magazine is because
they have published 2 extremely popular magazines, Q and Kerrang. Both have a slightly
different style of music but Kerrang is very similar to how Volt would be set out. Kerrang is a
popular TV music station and Radio station as well as a music magazine. I they made Kerrang
such a big hit then its inevitable, Volt, a very similar style of magazine but just newer will go
just as far with the help of this company. If people know kerrang so well, if they know that
VOLT has been distributed by the same company then they will be more likely to buy it
because they know the quality of it must be good.
