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Bauer Media Group Evaluation

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Bauer Media Group Evaluation

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Bauer Media Group Evaluation

  1. 1. BAUER MEDIA GROUP By James Knight ALBP
  2. 2. ABOUT BAUER MEDIA GROUP  Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio extends to include print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. http://en.wikipedia.org/wiki/Bauer_Media_Group
  3. 3. WHY I HAVE CHOSEN BAUER MEDIA GROUP?  This company is one of the most established distributer in the world and I feel will be the best thing for my magazine. They distribute magazines all over the world which means I can spread the name of my magazine and make it a worldwide product. It is beneficial to me as this is well-known company with great publicity and marketing which will help me to expand out to new customers and allow them to know what my magazine is about. This company is used by other top magazines within my market also so it will help me to be able to compete with them.
  4. 4. WHAT MY AUDIENCE WILL GAIN FROM THIS?  My audience will be able to receive my product in many places around the world at all times due to high level and quality of this distributer also they will receive feedback and knowledge about my magazine through this company as they will review the products that they are providing for people.
  5. 5. WAYS OUR DISTRIBUTE MY MAGAZINE?  I will be distributing my magazine in many different ways, the first of which will be in store across the world as I will make sure I can sell my product to all people in many different types of shops at an affordable price. There will also be an app where I can distribute my magazine to my customers and they can buy this app to subscribe to my magazine. Finally I will distribute my magazine using my own website and Bauer's website to enable people to buy my magazine online.

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