Clash magazine targets readers aged 22-30, who are predominantly male. The magazine covers music genres like rap, hip-hop, pop, and house. It features a variety of artists across different styles to appeal broadly. Clash readers would wear unique, outside social norms clothing and have diverse jobs ranging from teachers to entrepreneurs. They enjoy high fashion, music festivals, and sharing experiences to feel part of a community, as the target audience values uniqueness and going against social conventions.

1. Clash magazine and target
analysis

2. Age & Gender
• The age range of clash magazine is in the ages 22-30, This age range is
quite large and has the potential to target a wide range of people.
• The gender of Clash magazine is predominantly male with a
percentage of about 60% being male. However it still ensures there
are some more feminine aspects such as the artists they present.

3. Genre of music
• The genre of music that Clash consumers would be interested in are
• Rap
• Hip-Hop
• Pop
• House

4. Examples of favourite bands/artists
• When looking at some
examples of artists that
Clash consumers would want
to see in the magazine I have
shown some pictures on the
right hand side. These artists
are very different from one
another in terms of style and
music genre which make it
harder for the magazine to
target a specific audience.

5. Types of clothes
• The types of clothes that
Clash readers would wear is
hard to narrow down. There
may be allot of different
clothes that are unique and
considered “out there”
however also would be
different form social
normities.

6. Types of jobs they might have
• The majority of consumer are in the bracket ABC1 of the general
register scale. This may suggest that Clash magazine is targeted at a
wide variety of people and consumers
• I believe that Clash consumers will have a variety of job roles that
could include roles such as teachers, bus drivers, young
entrepreneurs.

7. Hobbies/Interests
• Clash magazine will have an interest in high end fashion as well as
fashion events.
• They will regularly attend music events, such as V-fest festival.
• By attending the festivals it will increase a sense of community within
the consumers as they can discuss and share good times together.
• The consumers are quite unique and therefore will not be bothered
with going against normalities or could be seen as cultural rebels.