The document discusses researching the target audience for an indie music magazine. It describes looking at websites like UK Tribes to understand the indie music scene audience and their demographics. It also reviews similar magazines like Clash and Mixmag to find they target audiences aged 16-25 living in cities, with a balanced gender ratio. This informed the decision to target the magazine at an audience of 16-25 year olds, mainly in their mid-20s, living in urban areas and interested in indie music.