The WIRE magazine targets an audience that is primarily 35 years or older. It covers non-mainstream music genres like jazz, avant-rock, and electronica. This gives the magazine freedom to cover a wide variety of genres that appeal to both male and female readers. The typical WIRE reader listens to both mainstream artists like Wolf Eyes and Panda Bear, as well as less popular musicians. They have interests in attending live music events, following emerging artists, and possibly producing their own music. Their jobs are likely to be in creative fields like graphic design or writing, though some may work in the music industry.

1. Music Magazine &
Audience Analysis
WIRE

2. Age range and gender of audience
• The magazine is aimed at a slightly older
audience, of around 35+. This may be indicated by
some of the genres of music that the magazine
covers, such as jazz and modern classical, which
may not be as appealing for younger audiences.
• This is not a very popular, mainstream magazine,
but it covers different genres of music from the
mainstream music to appeal to both sexes. This can
also be suggested by their simplistic, usually
non-objective front covers to keep the magazine
open and inviting for whichever gender.

3. Genres of music
• The magazine tends to cover different genres from
the mainstream music such as:
oAvant rock
oBreakbeat
oJazz
oModern classical
oElectronica
oAnd other forms of music given the fact that the
magazine is 100% independent, which means that
they have the full freedom to cover limitless
amounts of genres.

4. Examples of favourite bands/artists
It is clear that WIRE
readers do not have one
particular genre of music
they are interested in,
hence their interests in
bands and artists are from
all parts of the spectrum.
Readers will like to listen
to some mainstream music
such as Wolf Eyes and Panda
Bear, as well as less
popular music.
Nevertheless, a whole range
of albums and artists are
reviewed in each issue,
which means that the
magazine is able to cater
for the needs and interests
of the masses.

5. Types of clothes they wear
These are the styles I visualise
for the readers of The Wire.
These outfits are casual because
I believe that part of the
magazine’s ideology is less about
fashion and more about music,
hence Wire readers will care a
small amount about their
appearance. It can also be noted
that Wire readers do not tend to
wear many high-end fashion labels
as they do not have a high
disposable income. Moreover, they
are probably the type to wear
recycled clothing and be
environmentally friendly, so the
concept of buying new clothes
would be unlikely.

6. Types of jobs they might have
• Referring to the general registrar scale, I believe
that the Wire readers are probably within the BCD
range, hence they will have a mixture of white and blue
collar jobs. The majority of Wire readers will probably
be in some type of employment, be it part-time or full-
time, including jobs such as:
Junior managers to accountants to freelance graphic
designers
In my view, I believe The Wire readers are more likely
to have creative jobs such as graphic designers or
writers, although many will have inspirations to work
within the music industry and producers and such.

7. Hobbies/Interests
• The Wire readers will enjoy attending gigs and concerts of different
genres, as well as festivals with close friends
• They will be interested in finding out about and following up and
coming artists before they go mainstream
• Moreover, many readers will like to experiment with producing their
own music, possibly having their own DJ events or busking
• Furthermore, I believe that some of their hobbies will consist of
reading, art and theatre – they will be cultured.