The document outlines the mission and goals of the magazine CLASH. CLASH aims to promote up-and-coming bands across various genres and keep readers informed with the latest music news. The ideal CLASH reader is between 18-25 years old, interested in unique and quirky music that has a mainstream edge. CLASH prides itself on being respected within the music industry and a trustworthy source of information for readers.

1. MEDIA PACK
HANNAH CLARK 12W

2.  „CLASH‟ has created a promise that it
will update its audience with the latest
and freshest music out there.
 Our primary mission is to let loose to
you up and coming bands by
advertising them in our magazine from
CLASH’s
MISSION
a wide range of genres in hope of
them becoming more recognised by
our CLASH audience.
 CLASH is respected and loved by the
readers, the artists and the music
industry itself
 CLASH you can rely on to give you the
freshest sources of information and
only the most trustworthy.

3. IDEAL READER  CLASH‟s ideal reader is interested
in quirky, unique music with a slight
mainstream edge but also in some
ways someone who likes to rebel
against the „norm‟
 General Audience:- 18-25. The
reason why I would say the
magazine audience should be 18+
is that the content gives references
to alcohol, cigarettes in its
photography which wouldn‟t be
appropriate for a younger audience.
 Gender – Unisex

4. THE ‘CLASH’ READER “Holly is 19, young, vibrant and full of life. She performs in
a band called Southern Mission in her spare time
whenever she‟s not out socializing with friends.
Holly isn‟t a huge fan of having loads of technological
devices but has an extensive music collection on her most
prized possession, her iPod.
Holly's musical heroes are the band MGMT and Passion
Pit, bands fairly unknown from the mainstream world .
She enjoys going to regular gigs are the bar Thekla, a
boat conversion in her hometown, Bristol with friends on
regular occasions which features unique edgy bands
however at times plays more of a mainstream feel of
music.
Holly carries a confident persona and has a strong
ambition to reach musical fulfilment by playing at The
Thekla one day with her band.”

5. BRANDS THE
READER WOULD
CONSUME

6.  Readers trust CLASH‟s
WHY ADVERTISE judgement on all its content
 A New revolutionary magazine
which will be available to buy in
local shops and shops like
IN CLASH?
Urban Outfitters and American
Apparel
 CLASH is very influential
towards the readers that have
the strongest influence in their
social groups

7. ARTISTS FEATURED
IN CLASH?

8. THIS SUMMER CLASH IS CALLING
YOUCLASH IS CALLING YOU
On the 15th -18th July CLASH and all its favourite bands
EXTENSIONS and loyal supporters will be at Croydon Park for „CLASH
HITS CROYDON‟ this year.
Headlining will be acts such as The Streets, MGMT and The
Gossip.
For further prices and information on
facilities, accommodation, ticket release dates and prices
go to;
BRAND
www.clash.co.uk/clashhitscroyden