The document summarizes data about the readers of Clash magazine. It finds that the majority of readers are middle-class adults aged 21-30 who spend disposable income on music, clothes, movies and drinking. Most readers prefer to purchase physical music products rather than digital. The magazine seems aimed at young adults in higher education or recently graduated.

1. Clash media pack

2. With a majority of readers buying music,
clothes and going to the cinema each week
shows that the majority of the audience
will likely be middle class with disposable
income to spend on many different things
More readers also buy physical music
products over buying music digitally.
The majority of the readers go to bars or
clubs at least once a week and buy alcohol
at least once a week showing the audience
of the magazine is for adults rather then a
teenage audience

3. With the majority of the audience in higher
education the magazine must appeal to young
adults if they are its primary readers.
With a majority saying the quality and design of
clash magazine is better then other magazines
and is its greatest strength and see how they
design. To help my magazine design.

4. These graph show how old, where and what gender the audience is.
The audience majority are males between 21-30 this matches the 2
other magazines NME and the fly age audience showing that the
majority off readers off music magazines are usually male and around
the 20-30 age groups and will be in secondary education or university.
These show that the magazine is concentrated in the UK and is
not hugely popular outside it.