This document analyzes how the media product represents various social groups. It represents a younger audience (ages 16-18) through the use of young models. Both male and female artists are featured to appeal to both genders. The design and features are geared towards a younger demographic through bold visuals and topics of interest like concerts. The product aims to have broad appeal across regions, classes, and ethnicities by not focusing on any particular group. A diverse range of white/Caucasian artists are featured to align with rock music conventions. Formal language is used to maximize comprehension across different audiences.

1. EvaluationQuestion 2:
How does your media product represent a particular socialgroup?

2. Age/Gender
• Rock is quite a big genre with many sub-genres which tends to be popular in the UK and the USA among the
White ethnic background. In many professional magazines you will see that the artists featured are
predominantly of white ethnic background with very neutral aggressive expressions and dark mise-en-
scene representing the heavy and expressive genre. Through my research I found that the rock genre was
quite broad in appeal by age but focused on appealing to a younger audience, through using young models
and artists as the genre is. This genre is also male dominated as you can see from the professional
magazines as it is depicted as quite violent and aggressive subverting from general female attributes which
is why I chose to use a female model to subvert from this general stereotype. However I feel my product
conforms to the age demographic as I have chosen to use a young model which represents the audience
profile my magazine is targeted at and the realistic ages of artists featured in this genre. This promotes
young talent among the genre and encourages new artists as they are all quite young and inexperienced in
relation to other genres with older artists. Also throughout my product all of the models have been of a
similar age from 16-18 and represent both genders as this genre is quite even in gender ratio regarding
readership and audience because of its many sub-genres it appeals to a broad spectrum of people and
shows a diverse mix and subverts because it is heavily male dominated whereas my product features more
female artists. I have presented my models as the typical stock type rockers being quite heavily made up in
dark clothing and intimidating expressions to represent the genre well and challenge myself aesthetically. I
also included features that would appeal to the younger audience which includes quizzes, gig guides as
younger people enjoy live and electric music as it quite exciting and sociable fitting in with experimentation
of the young audience, it also includes posters for those phases people go through where they decorate
using their favourite artists which tends to stop as they get older. Also the colour scheme I included is quite
contrasting and a lot to take in which is quite unsuitable for an older audience as they tend to prefer
minimal and classic colour schemes like Mojo. The off yellow/green shade I also included could be linked to
gender as boys are also portrayed as messy and in this genre tend to have messy appearances and
represents that demographic better than female as they tend to prefer a more precise and pretty looking
colour scheme.

3. The masthead appears very bold with specs coming from it as if it has been
shattered connoting the reckless nature of the rock genre and being of
being young in general, this which suits my young audience of the
magazine as this may not be aesthetically suited to an older audience as a
muted design approach will be used an example of this is Mojo
The model is female which subverts to general rock stereotypes
due its higher ration of male artists. The model is in the same age
bracket as the targeted audience and will appeal to both genders-
male because it may be seen as new and attractive as previously
mentioned. Females- as it may encourage more female artists and
they may aspire to be like her
It uses quite a typical colour scheme; red, white and black
which is because they contrast and compliment each other it
may be seen as quite a male related colour scheme as they are
quite dark and rich compared to a pink and light colour palette
however this works for the genre and could be seen as quite
neutral appealing to both genders and all ages although it may
be too bright for an older audience.

4. Here you can also see female models which subverts to stereotypes of rock magazines as you
can see on the right all of the featured artist are male apart from the editor which is what I
challenged in my product but I also included a male model to show contrast and represent the
male audience and artists that ay be seen as quite traditional.
Again on both you
can see that the
models are of similar
age to appeal to the
young audience.
Also on both you
can see a similarity
in mise-en-scene
and the editing
choices including;
black and white as
well as coloured.

5. I chose to use a male model as this would appeal to traditional rock fans as readership is higher for
males even though they as a gender are more represented in rock. This may also appeal to female
fans as the artist is young. I also chose to keep this quite contrasting focusing on black and white as
can be seen in a range of rock DPS’s as this can convey a certain emotion., black-and-white
photography can give an air of elegance or realism, using the visual balance of black and white with
an accent colour leads to powerful messaging which is why it is typical used in marketing especially
in association with a typical rock story centred around; drugs, pain, heartbreak ect. This can also be
quite bleak for the female audience but still can get a mixed gender audience.
By adding the concert date
this also conveys association
to a young audience because
people usually attend
concerts with artists of
similar ages and tend to do
this because they have more
energy for things like
moshpit’s and crowd surfing.
Whilst older audience may
prefer a bigger story.

6. Ethnicity:
• I chose to stick to quite a conventional depiction of the rock genre by featuring a
typical selection of white/Caucasian artists which can be seen in all different types
of British Rock magazines and on all of mine. I chose to do this so that my magazine
wouldn’t look out of place on the shelf and can be easily identified to the genre,
another reason is because many of the artists seen today are of this ethnic
background and it still gets a broad readership profile regardless of its limited
ethnic representation.

7. Region/class
• I created my magazine on the bases of no set region simply because
I thought this would minimise the readership profile drastically
compared to having quite an open magazine which can be read by
all different groups of people. Similarly with class I didn’t want it to
have a narrow readership market as this would hinder its ability to
keep up with professional magazines like Kerrang and Metal
Hammer which are quite open including artists from different
classes making it diverse and easy to read for all demographics. I
have kept this consistently by keeping all my pages vague in any
stereotypes regarding region and class to maximise my readership
profile whilst making the design suitable for my target audience.
Some people from the demographic may turn to rock music
because it is quite energetic and inclusive so it appeals to people
who may not fit into a specific demographic or society which I why I
have left some demographics out of representation because it links
to the genre and what it stands for.

8. Design/Layout
• As my target audience was young people I went for the quite
chaotic and bold design as this draws attention and suits the
audience better than an older target audience for example who
may like the very minimal and classic design like Mojo. As my target
audience was similar to that of Kerrang I decided to use that as my
inspiration as can be seen on my front cover with the bold
masthead and focus on the main image of the artist, similarly my
contents page which follows the old layout of Kerrang’s contents
pages having the images and text split but being very informative.
With my double page spread I went for the very striking image
taking up a big proportion of the page with a black and white
theme, and columned text conforming to conventions of
professional magazines. By using design aspects from successful
magazines with the same target audience it has increased m ability
to understand aspects that appeal to my audience better and
incorporate these into my magazine.

9. Language
• Language: with language I also thought about what would create the biggest
readership profile which is why I went for a formal/informal tone I wanted it to be
easy to understand for all groups which is why I didn’t include any slang or
colloquialism to increase the readership spectrum as this would affect the ability
for an older generation to understand it or a slightly younger one. I had to use
formal language as it is still a product that is going to be sold to people and must
be understood by the readers. The Language I used was Standard English this
prevents the product form being linked to any specific demographic regarding;
region, class and sexuality as I want a broad readership profile to compete with
other mainstream magazines. However I have not included any overcomplicated
language so my product is targeted well at my intended audience and can be
understood. The language is also concise into columns which conforms to
conventions of rock and most magazines making it easier for my audience to
understand, as well as the inclusions of numbers on the pages and contents page
so people can navigate to their favourite sections easily.
• I have also included features that would entice my audience and persuade them to
read my magazine.
•