This document outlines a magazine pitch called "PopinHerts" that will inform people about the pop music scene in and around Hertfordshire. The magazine will feature both established and up-and-coming pop artists from the area through articles, giveaways, and a focus on artists from different eras of pop music. The target audience is males and females aged 12-60 living in Hertfordshire, Buckinghamshire, and Bedfordshire, and the magazine will be distributed and marketed locally through social media, websites, shops and petrol stations in the target area.

1. POPINHERTS
MAGAZINE PITCH
BY JESS PEREIRA

2. TITLE

3. GENRE

4. PURPOSE
• To inform people about the pop music
scene in and around Hertfordshire
• Will also tell people about the older and
the upcoming artists within their area.
• Creating a magazine based around pop
will give the pop genre a lot more
exposure

5. CONTENT
• Include old, current and new pop artists
• 3 different articles based on artists at the different peak times of pop music
• A Giveaway prize

6. TARGET
AUDIENC
E
Males
Aged 12-30
Females
Aged 12-30
Females
Aged 40-60
Males
Aged 40-60

7. COLOUR SCHEME
Pink Blue Red Yellow Grey

8. FONT STYLES
•Harlow Solid Italic
For the Body
copy
•Broadway For
the
Headings

9. RESOURCES & PERSONNEL

10. COMPETITION
Use pictures and small
captions for this slide
Billboard
Magazine
Herts
Living

11. DISTRIBUTION AND MARKETING
METHODS
Marketing
social medias I will use to
market:
• Instagram
• Website
Distribution
Sold in:
• Co-op
• Petrol Garage
• Martins
Sold around:
• Hertfordshire
• Buckinghamshire
• Bedfordshire

12. ANY
QUESTIONS?