Q magazine targets a primarily male audience aged 30-40 years old. The magazine focuses on alternative, pop, rap/hip-hop, and R&B music genres. The target audience enjoys both male and some female artists. They wear modern, mainstream clothing like skinny jeans, crop tops, and trainers. They likely hold office jobs or professional careers and enjoy indoor music events and light reading.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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2. Age range and gender of audience
• The average age of Q magazine reader would be around 30 to 40 year
old. This is quite a small estimation and therefore will make it quite
hard for the magazine to target them precisely.
• The average gender of the magazine is 70% male This shows that Q
magazine will need to target a more masculine dominated point of
view.
3. Genres of music
Typically genres of music the target audience is interested in would be
• Alternative music
• Pop
• Rap/hip-hop
• R&B
4. Examples of favourite bands and artists
• Stereotypically the audience for
this magazine would be male
which reflects on the majority of
the covers usually show male
artists. This is appealing to the
male audience. Therefore, their
favourite bands and artist is
highly likely that it would be
male. However the audience will
still enjoy some female artists
therefore it may be a variety that
the audience enjoys.
5. Types of clothes
• The types of clothing
that Q magazine
audience would wear are
very modern clothing.
The clothes will be
mainstream and
therefore will have some
usual apparel such as
crop tops, skinny jeans
and also trainers.
6. Types of jobs they might have
• They types of jobs that the consumer may have depend
on the general register scale, Which is between the
ABC1 bracket just like the three other magazines.
• Some jobs that they may have include roles such as
Office workers, lawyers and personal trainer.
7. Hobbies/Activities
• Some activities/hobbies that may interest the consumers may be in
door events such as concerts, I doubt that the consumer base will
enjoy festivals as they are usually targeted at a younger audience who
enjoy nature more.
• They may have a joy of light reading due to the age of the consumer
base.
• They will enjoy listening to the latest music as Q magazine focuses on
mainstream music genres such as POP.