Sara Redin beskiver om hur viktigt det är att intranätet är förankrat i organisationen. Alla de lyckade intranätprojekt hon har tagit del av har en gemensam nämnare: en projektägare som aktivt jobbade med att hantera de många intressenter/nyckelpersoner som måste inkluderas för att intranätet är och blir en succé och kan fortsätta utvecklas. Presentation handlar om hur du som projektledare bör prioritera för att skapa en bred förståelse och stöd för de förändringar som krävs för att optimera utbytet och utveckla intranätet. Presenterad på Intranätverk 2014: Malmö den 30 september av Sara Redin, Think! Digital

1. Stakeholder management is the key to
success for your intranet
In order to get there, we have to cooperate.
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2. Think! Digital is a Copenhagen
based, strategic digital agency,
firmly rooted in the tradition of
user experience design.
Digital business.
Started December 2011
22 Employees + freelance support
Offices in Copenhagen
Think! Digital
Strategy
Tactics
Operations
User Experience
Brand
IS

3. Unified workplace web - dilemma
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4. Intranet is not the same thing
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5. The stakeholders...
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Development cycle
6
Licenses
Maintenance
Gadgets
PR
Pictures
Video
Social
Design
Relevance
Digital workplace
Social
engaging users
Search
Restructuring
Efficiency
Make money
show KPI’s
Self service SSO
policies
org charts
profile catalogues
Redundant
documents
Tagging and meta data
Quality Assurance
Versioning
Accountability
Workflows
Admin
Look good
Reach employees
Real business value
Better than peers
IT
HR
Com
intranet
CEO
KM
new BU

6. The stakeholders - a map...
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Viable business
7
case
Budgetary
influence
Opinions and wish to be
heard
Hall of
fame
Product
management New BU
IT Call Center
Research
& Development
Knowledge
workers
Subject matter
expertise (SME)
Tech
support
Office
supplies
Internal
Communication
Intranet team
Keep
happy
Involve Potential
success

7. What’s in it for me?
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8. How to succeed
Lone spend a year convincing stakeholders that a
redesign of the intranet front page would be great.
The she managed to launch the new page just before
many of them were reassigned, fired or left for other
positions.

9. Task chart - intranet project manager
• Manage a diverse team of developers, external contributors, UX’ers
and designers
• Encourage team and keep up spirits
• Chase decisions, permissions and access
• Verify and double check
• Prioritize tasks
• Sanity check concerns
• Planning meetings and workshops
• Documentation
• Project communication
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It’s almost never just that

10. When?
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Before Project After
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11. the heroes
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12. the heroes
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14. Intranet stakeholders
• Little understanding of everything intranet
• Many opinions
• Expects to be heard
• Sometimes very influential
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15. Stakeholders
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I need more layouts
to take a decision
What do you think?
I wanted a new
intranet, not more
FTE’s
People
I want Sharepoint
(so I can go to Vegas)
should see my
banner, not
collaborate,
When is go-live,
it is in my personal
goals...
Let’s do what
Gartner group says
I heard we’re getting
a crap intranet

16. Repeat KPI’s for the project
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“Benefits of one
common personalised
intranet”
“Employees should
point each other in the
direction of the intranet
for support”
“Quality of search
results tracked and
improved”
“User driven
development”
“Naturally considered at
the primary tool for
supporting key business
processes, no need for
other systems”

17. Involve sceptics in tough decisions
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“Why can’t “my”
department get
their own link in the
“We would really menu”
like to be able to
highlight stuff on
the front page with
a “banner”. Where
can we put those?”
“I don’t know why we
have to make space for
the documents a person
has used recently,we
already have that
feature and nobody
uses it”

18. Involve sceptics in tough decisions
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19. Use design with care
• Show bench marks
• Use the “obvious wrong” to try
out new ideas
• Wireframe
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20. No design without context
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“Medarbejderne har brug for
et sted at hente guidelines
og templates, det skal PMO
levere”
“Det er et succeskriterie at
man kan finde folk, men vi
ved ikke hvad AD kan levere”
“Er det virkelig muligt at få
ét fælles intranet til alle”

21. Quantify your recommendation
• Search stats - what terms are often used
• Popularity of features, especially the ones of interest or those that
are similar to planned new initiatives
• Ask advice from peers in peer organizations
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22. Or else...
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23. Tack! Ska vi pratas vid?
Sara@thinkdigital.dk,
+4530277990
@onlineredin
dk.linkedin.com/sararedin
Kolla in mina kollegor och våra cases:
thinkdigital.dk