Intranet Case: Bayer CS - Digital Workplace ready to go

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Should your company go for a Digital Workplace?

When a new trend appears, everybody wants to take part of it. Digital Workplace, Social Intranet or Intranet 2.0 are today’s new Intranet ideals. Having the investment agreement, the right technology and the good implementation methodology won’t be enough if your company is not ready to cross the course. Find out why the company communication culture is crucial for the success of your digital workplace. The presentation will revolve around these key parts:

- The Digital Workplace dream of Bayer Cropscience
- Why the identity and the communication behavior are essential
- The actors of the change
- The Digital Workplace challenges

Published in: Business, Technology
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Intranet Case: Bayer CS - Digital Workplace ready to go

  1. 1. INTRANÄTVERK 2014 DIGITAL WORKPLACE : READY TO GO ? A BAYER CS STORY ABOUT COMMUNICATION CULTURE Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014
  2. 2. DW more than a technology 2 “The Digital Workplace is much more than technology, it lives at the intersection of PEOPLE, organization and tools.” www.digital-workplace-trends.com
  3. 3. Communication tools 3 EMPLOYEE NEEDS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter
  4. 4. “How do we want to work ?” 4 “this is a COM or an IT thing” “I can’t share it here, I don’t have the right to” “The information is duplicated !”
  5. 5. The Digital Workplace dream 5 STRATEGIC FOR BUSINESS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter
  6. 6. The communication culture Managed Intranet approach 2.0 approach Data pushed to end-user Data pulled by end-user 6 INFORMATION CREATION
  7. 7. Barriers to the DW 7 Despite a positive attitude towards technology: ¨  Communication behaviour (one-way) ¨  Information control culture ¨  No clear leadership ¨  Not seen as a strategic element to support business
  8. 8. The actors of the change DW & Business Managers COM HR IT 8
  9. 9. The DW challenges ¨  People issues not technology ¨  The DW breaks silos and forces us to think holistically 9
  10. 10. Key take aways ¨  Digital Workplace is mainly a cultural change not only a technology or information architecture change ¨  Build your own model of Digital Workplace ¨  Focus on business value rather than technology implementation 10
  11. 11. THANK YOU FOR YOUR ATTENTION ! Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

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