Influitive San Francisco User Group 2015 (Part 1)

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The document discusses an Influitive user group meeting. It provides statistics showing growth in key metrics like engaged advocates and referrals from 2014 to 2015. It then outlines the goals of demonstrating value, reducing costs, better supporting advocacy use cases, delivering an engaging experience, and developing the community offering. Recent product releases are noted like referral tracking and the community beta. Upcoming features mentioned are the Android app, community enhancements, simplified referrals, employee advocacy tools, and improved challenge discovery.

Software

Hello San Francisco!
Welcome to the Influitive User Group : )

2
In one year…
#advocatemktg
9,734
34579
Engaged Advocates
126,000
1,074,845
Challenges Completed
2014
2015

3
In one year…
#advocatemktg
11,491
260,439
Social Shares
3,431
14,565
Referrals Submitted
2014
2015

8
Reviews
Social Shares
References
Engagement Referrals

9
2015 Target
Engaged Advocates: 500
Referrals: 1000

20
•180 social shares
•57 testimonials
•30 community posts
•20 referrals
•6 product reviews

29
• +300 Challenge Completions
• +2 Challenges / Session
• 18% Engagement Increase
• Top of mind

32
SUMMARY
• KISS
• Attractive
• Marketing
• Preparation
• Scarcity
• Personality
• Relatable

35
VIP COMMUNITY
#advocatemktg
vip.influitive.com/community

37
Agenda
• Introduction
• Product themes
• Recently released
• Coming soon
• Discussion

39
Mark Robins, VP Product
• Based in Influitive’s Palo Alto office
• Grew up in New Jersey; lived in Manhattan
Beach, Boston, now Palo Alto
• Interests: coaching youth sports, wine, poker,
basketball, volleyball, camping, programming
• Caltech MSEE, Cornell BSEE, Harvard MBA
• Coupa – VP/GM, Group Purchasing (2014 - 2015)
• Chegg – VP Product (2012 - 2014)
• Grouply – CEO/Co-founder (2006 - 2011)
• Siebel – Sr. Director, Products (1998 - 2006)

40
1. Clearly demonstrate the value of Influitive

41
1. Clearly demonstrate the value of Influitive
2. Reduce cost of maintenance & time to value

42
3. Better support key advocacy use cases
(e.g., referrals, employee social amplification)

43
4. Deliver a fun, highly engaging advocate experience

44
5. Continue to develop a competitive community offering

45
Recently released
• Referral tracking
• Integration library
• Experiences
• Community beta
• Mobile app relaunch
• Real-time targeting
• Challenge suggestions
• Branding improvements

46
Coming soon
• Android app
• Community enhancements (moderation, Q&A, attachment
support)
• Simplified referral submissions, suggested referrals,
surround selling
• Employee advocacy: sharing queues, scheduled sharing
• Value infographics, benchmarking
• Improved challenge discovery
• Delivering advocates

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Influitive San Francisco User Group 2015 (Part 1)

1. Hello San Francisco! Welcome to the Influitive User Group : )

2. 2 In one year… #advocatemktg 9,734 34579 Engaged Advocates 126,000 1,074,845 Challenges Completed 2014 2015

3. 3 In one year… #advocatemktg 11,491 260,439 Social Shares 3,431 14,565 Referrals Submitted 2014 2015

5. 5

6. 6

7. 7 Thank You Slide

8. 8 Reviews Social Shares References Engagement Referrals

9. 9 2015 Target Engaged Advocates: 500 Referrals: 1000

10. 10

11. 11 CAMPAIGNS

12. 12

13. 13

14. 14

15. 15 KISS

16. 16 ATTRACTIVE

17. 17

18. 18

19. 19

20. 20 •180 social shares •57 testimonials •30 community posts •20 referrals •6 product reviews

21. 21 PREPARATION

22. 22 MARKETING

23. 23 SCARCITY

24. 24

25. 25

26. 26

27. 27

28. 28

29. 29 • +300 Challenge Completions • +2 Challenges / Session • 18% Engagement Increase • Top of mind

30. 30 PERSONALITY

31. 31 RELATABLE

32. 32 SUMMARY • KISS • Attractive • Marketing • Preparation • Scarcity • Personality • Relatable

33. 33 One more thing...

34. 34 VIP COMMUNITY #advocatemktg

35. 35 VIP COMMUNITY #advocatemktg vip.influitive.com/community

36. Product Update Mark Robins VP Product

37. 37 Agenda • Introduction • Product themes • Recently released • Coming soon • Discussion

38. 38

39. 39 Mark Robins, VP Product • Based in Influitive’s Palo Alto office • Grew up in New Jersey; lived in Manhattan Beach, Boston, now Palo Alto • Interests: coaching youth sports, wine, poker, basketball, volleyball, camping, programming • Caltech MSEE, Cornell BSEE, Harvard MBA • Coupa – VP/GM, Group Purchasing (2014 - 2015) • Chegg – VP Product (2012 - 2014) • Grouply – CEO/Co-founder (2006 - 2011) • Siebel – Sr. Director, Products (1998 - 2006)

40. 40 1. Clearly demonstrate the value of Influitive

41. 41 1. Clearly demonstrate the value of Influitive 2. Reduce cost of maintenance & time to value

42. 42 3. Better support key advocacy use cases (e.g., referrals, employee social amplification)

43. 43 4. Deliver a fun, highly engaging advocate experience

44. 44 5. Continue to develop a competitive community offering

45. 45 Recently released • Referral tracking • Integration library • Experiences • Community beta • Mobile app relaunch • Real-time targeting • Challenge suggestions • Branding improvements

46. 46 Coming soon • Android app • Community enhancements (moderation, Q&A, attachment support) • Simplified referral submissions, suggested referrals, surround selling • Employee advocacy: sharing queues, scheduled sharing • Value infographics, benchmarking • Improved challenge discovery • Delivering advocates

Influitive San Francisco User Group 2015 (Part 1)

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Influitive San Francisco User Group 2015 (Part 1)