Digital Marketing Accelerator 2019 - Adam Franklin - Adelaide
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7th May 2019 at The Lion Hotel
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Digital Marketing Accelerator 2019 - Adam Franklin - Adelaide
- 2. Tweet Tweet!
- 3. • 9am: Marketing Ecosystem & Digital Strategy • 11am Content Marketing & Flagship Content • 1.15pm: Email Marketing (& Growing your List) • 2.30pm: SEO: Attract leads on autopilot via Google Plus Q&A + next steps for working together AGENDA
- 6. It won’t work I’m too busy - no time I can’t do it Negative comments My clients aren’t online
- 7. What would it be worth if you could double your pipeline of opportunities….?
- 8. When I show you how to do this…. May I invite you to learn more?
- 10. Digital Marketing Accelerator workbook (inc. all the PDFs): bluewiremedia.com.au/DMAworkbook File > Make a Copy > Save WORKBOOK
- 12. Web Strategy Planning Template (free download) How to document your own digital marketing strategy
- 23. Tweet Tweet!Buyer persona Nicola • Corporate marke8ng manager • Interested CEO + Suppor8ve IT • 4 days a week • wants to be #1 • webify her marke8ng
- 27. Wants more leads Attend a course or event via website via email or LinkedIn Download a template Nicola High-trust professional
- 29. helpful free templates case studies & guarantees
- 30. helpful free templates case studies & guarantees LinkedIn and Facebook Other professionals
- 32. templates & short videos marketing templates LinkedIn, facebook & webinars
- 33. update a lead magnet record a new social media video form a new partnership release a new program templates & short videos marketing templates LinkedIn, facebook & webinars
- 36. Morning tea Back at … 11am
- 37. Publishing IP & Content to Educate Leads
- 38. Tweet Tweet!
- 39. Tweet Tweet!
- 41. Written content Publishing IP & Content
- 42. Presentations Publishing IP & Content
- 43. Lead Magnets Publishing IP & Content
- 44. Flagship Content & Lead Magnets
- 45. Tweet Tweet!Flagship content • you are known for it • useful • valuable • you give it away
- 46. 50,000+ downloads 46 Email marke8ng @Franklin_Adam Lead magnets @Franklin_Adam
- 47. 47 Email marke8ng @Franklin_Adam Lead magnets @Franklin_Adam Collaboration with David Meerman Scott
- 49. Tweet Tweet!Hot seat Kain Vodic
- 50. 50 Email marke8ng @Franklin_Adam Lead magnets @Franklin_Adam • 325,000 email subscribers • 10-15k subs per month. It's around 90% landing pages, 10% blog posts and opt-in boxes.”
- 52. Google #BetterBizSummit COACHING CLIENT CASE STUDY: Magen N: IT Integrations Specialist (Sth Africa)
- 53. Google #BetterBizSummit • Did 1st PDF giveaway • 5,200 views (vs just 284 contacts) • 36 comments (and conversations) • Most were from Jo’burg and Microsoft • Put him “top of mind” • Despite “not liking selling” or “promoting himself” he booked 3 high value sales appointments • Typical project is ~$50k - $100k COACHING CLIENT CASE STUDY: Magen N: IT Integrations Specialist (Sth Africa)
- 55. “How valuable has it been so far?” Lunch Back at … 1.15pm
- 57. Email Marketing (and Growing your Email List) bluewiremedia.com.au/DMAworkbook
- 59. 59 Email marke8ng @Franklin_Adam Lead magnets @Franklin_Adam • 42% on homepage • 40% landing page • 9% Exit pops • 90% traffic from Google 50,000 downloads
- 63. Tweet Tweet!Google #1 rankings
- 65. Email Marke8ng $1 spent $41 return Email marke8ng @Franklin_Adam
- 66. Email is best. Remember 1995?
- 68. Email autoresponders Source: Pat Flynn
- 70. Tweet Tweet!Plug & Play email sequences https://www.bluewiremedia.com.au/ marketing-funnel-templates https://www.bluewiremedia.com.au/ first-email-autoresponder Beginner Advanced
- 72. 1 line / 9 word Sales emails
- 73. Sales emails
- 74. Afternoon tea Back at … 2.30pm
- 75. Are we on track? Recap
- 83. Google #BeferBizSummit What are people searching for? KeywordTool.io
- 84. Google #BeferBizSummit What are people searching for? KeywordTool.io
- 85. @Franklin_Adam Where do you sit?
- 87. ?? ? Feedback?
- 88. 88 Could you get more leads that convert to high-value clients with what I’ve taught you today? ‘YES’ or ‘NO’
- 91. 91
- 92. 92 Coaching
- 94. Class photo
- 95. Stretch legs & head off Or be back at … 3.45pm
- 96. Coaching Program
- 97. Google #BetterBizSummit “Most high-trust advice businesses have the ingredients but don’t have the recipe” WHY?
- 98. Grow pipeline by $100k in 30 days Win a $10k client in 90 days 3X ROI guarantee over 12 months COACHING PROMISES
- 99. Google #BetterBizSummit “I help high-trust, relationship- based advice & consulting businesses win high-value clients via digital marketing.” WHAT?
- 100. Have 6 (six) or more of these: 1. High-value clients ($10k+ annual customer spend), 2. 10-20 years experience in your industry, 3. Valuable IP, 4. Existing clients, 5. $250K+ annual revenue, 6. Strong personal & professional network 7. Existing word of mouth referrals 8. and an internal resource to help them implement… OUR BEST CLIENTS…
- 101. What you get… WALK THROUGH
- 103. Google #BetterBizSummit COMMUNITY: 3 x 2 Day Live Intensives per year (March / July / Nov)
- 104. Google #BetterBizSummit CONTENT: Lifetime Access to all our online training
- 105. Google #BetterBizSummit PEER LEARNING: Weekly Zoom calls with peers & Adam (Hot Seats, Skills sessions, Masterclasses and full archive
- 106. Google #BetterBizSummit 1:1 COACHING: On-demand with Adam for feedback (WhatsApp, phone or Zoom: 15min, 30min, 60min sessions)
- 107. Onboarding 1st month
- 108. Google #BetterBizSummit COACHING ONBOARDING: Private Google Drive with everything in it
- 109. Google #BetterBizSummit COACHING ONBOARDING: Private Trello Board
- 110. Google #BetterBizSummit ONBOARDING 1-on-1: First month • Game Plan session to map 12 Month Goals & 90 Day Plan, Weekly tasks on Trello ($1,500 value) • Weekly + on-demand 1-on-1’s with Adam: feedback & accountability ($2,500 value) • Lifetime access to all our training material ($3,000pp value) • Next 2 Day Intensive in March 27-28th ($2,000pp value) GRADUATE to Peer Group: Month 2 onwards • Weekly Coaching: Skills sessions, Hotseats, Library ($1,000s) • On-demand 1-on-1’s: 15min, 30min or 60mins. ($1,000+ value) • Regular 2 Day Live Intensives per year (March / July / Nov) ($6,000pp value)
- 111. Google #BetterBizSummit What appeals? ONBOARDING 1-on-1: First month (Total value $9,000) • Game Plan session to map 12 Month Goals & 90 Day Plan, Weekly tasks on Trello ($1,500 value) • Weekly + on-demand 1-on-1’s with Adam: feedback & accountability ($2,500 value) • Lifetime access to all our training material ($3,000 value) • Next 2 Day Intensive in July ($2,000pp value) GRADUATE to Peer Group: Month 2 onwards • Weekly Coaching: Skills sessions, Hotseats, Library ($1,000 per month) • On-demand 1-on-1’s: 15min, 30min or 60mins. ($1,000+ value per call) • Regular 2 Day Live Intensives per year (March / July / Nov) ($6,000pp value)
- 112. “Love it or leave it” First Month Coaching Offer (then 3 month commitment) INVESTMENT
- 113. INVESTMENT Firm of 5-10 people $5,000 AUD + GST per month
- 114. INVESTMENT Team of 2-4 people $3,000 AUD + GST per month
- 115. INVESTMENT Solo consultant $1,500 AUD + GST per month
- 116. Upfront payment options are available upon request UPFRONT OPTIONS
- 117. Next steps… • Schedule a call with me (….once you’re ready or you’ve discussed with your business partner, spouse or direct report) • Come and talk to me today APPLICATION IS OPEN
- 118. Drinks Thank you!