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You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%