This presentation discusses how wineries can use technology and digital marketing to drive wine tourism. It begins with a historical overview of winery tourism outreach and how personal computing has changed the landscape. The presentation then focuses on current ways technology is driving discovery, engagement, and visitation through search engine optimization, ratings and reviews, mobile accessibility, geo-targeting, and social media marketing strategies. Specific case studies are provided on generating leads and visits through contests, quizzes, and profile promotion on platforms like Facebook and Google AdWords. The presentation emphasizes transforming the customer journey across all digital channels to move visitors from discovery to trust to purchase.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
G/O Digital's medical industry expert explains how an omni-channel approach is necessary to intersect those in need of, and searching for, healthcare. The presentation dives into the consumer journey, developing impactful messaging and influencing factors on those pursuing healthcare solutions.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
Showcase.travel/digital Presentation: Using social media & content marketing ...Quba Digital Marketing
Presentation on content marketing and social media for the travel and tourism industry. This presentation was given at ETOA's showcase.travel/digital event in London on 30th September 2014, by Edward Russell-Johnson, Digital Marketing Manager at Quba.
Power point presentation on why i decided to choose certification program in E commerce and Digital Marketing and giving the Information of where to join
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
Social media marketing requires both strategy and creativity. It's an essential way to reach your customers, gain valuable insights, and grow your brand.https://maxtratechnologies.com/social-media-management.php
Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
With the conversations I’m having in the US, I see a great opportunity now for the land-based casinos in non-regulated markets to move online. I sat down with Rory Shanahan from Scientific Games last week to share my thoughts with the industry in the first of a two-part webinar series hosted by iGaming Business. If you missed the webinar, here’s a recap on my discussion about how US land-based casinos can use social gaming as a customer acquisition and retention tool.
Below are the key points from what was an insightful discussion on how the US land-based sector is evolving in the digital space:
• US land-based casinos have the opportunity to introduce a social gaming product to their current customer databases as both an engagement and retention tool
• US land-based casinos are in an optimal position to market a digital casino product because of the pre-established brand recognition and existing relationships with their customers,
• Digital casino products, whether free play or virtual currency, can act as an acquisition tool to grow customer databases
For a more detailed recap, check out the slideshow. What are your thoughts on the US casino landscape? Let’s continue the conversation. I’ll also be giving a recap of the second iGB webinar in the next few days.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
The State of Influencer Marketing for TravelAlicia Whalen
Influencer marketing opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience. Influencer Marketing is becoming main stream - Tips on how to fully leverage influencers and identify Next Generation Influencers who are the Micro Influencers who are talking snapping and posting about your brand now.
G/O Digital's medical industry expert explains how an omni-channel approach is necessary to intersect those in need of, and searching for, healthcare. The presentation dives into the consumer journey, developing impactful messaging and influencing factors on those pursuing healthcare solutions.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
Showcase.travel/digital Presentation: Using social media & content marketing ...Quba Digital Marketing
Presentation on content marketing and social media for the travel and tourism industry. This presentation was given at ETOA's showcase.travel/digital event in London on 30th September 2014, by Edward Russell-Johnson, Digital Marketing Manager at Quba.
Power point presentation on why i decided to choose certification program in E commerce and Digital Marketing and giving the Information of where to join
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
Social media marketing requires both strategy and creativity. It's an essential way to reach your customers, gain valuable insights, and grow your brand.https://maxtratechnologies.com/social-media-management.php
Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
With the conversations I’m having in the US, I see a great opportunity now for the land-based casinos in non-regulated markets to move online. I sat down with Rory Shanahan from Scientific Games last week to share my thoughts with the industry in the first of a two-part webinar series hosted by iGaming Business. If you missed the webinar, here’s a recap on my discussion about how US land-based casinos can use social gaming as a customer acquisition and retention tool.
Below are the key points from what was an insightful discussion on how the US land-based sector is evolving in the digital space:
• US land-based casinos have the opportunity to introduce a social gaming product to their current customer databases as both an engagement and retention tool
• US land-based casinos are in an optimal position to market a digital casino product because of the pre-established brand recognition and existing relationships with their customers,
• Digital casino products, whether free play or virtual currency, can act as an acquisition tool to grow customer databases
For a more detailed recap, check out the slideshow. What are your thoughts on the US casino landscape? Let’s continue the conversation. I’ll also be giving a recap of the second iGB webinar in the next few days.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
The State of Influencer Marketing for TravelAlicia Whalen
Influencer marketing opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience. Influencer Marketing is becoming main stream - Tips on how to fully leverage influencers and identify Next Generation Influencers who are the Micro Influencers who are talking snapping and posting about your brand now.
Digital marketing seminar anderson valley - 06-16-15Ryan Neergaard
DTC Tactics For The Wine Industry
Emerging technologies make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Staying ahead of the consumer direct game is exhausting, even for the most savvy of digital marketers. For any sector, from mobile games to the wine industry, how can you know which practices will become real trends and which will become fads? Which provide opportunities for DTC marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
In this presentation, we discussed some basic concept of marketing and digital marketing, along with its different types and strategies. We also explained why digital marketing is better than traditional marketing through 3 Ts of digital marketing. In this presentation we also included a case study, in which we discussed two practical examples of failed marketing campaigns and the lesson other business should learn and lastly the impact of Artificial intelligence on the field of digital marketing
Presentation for NISP at Coleraine Enterprise Agency on Digital Marketing for Startups. Introduction on how to use web marketing for customer acquisition.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
In 6 Months we mentored over 2000+ entrepreneurs! Join the movement!
We’re changing the game- one city at a time.Each year we host the annual business boot camp in different cities around the world. Entrepreneurs are taught all stages of startup development (funding, beta testing, product development, customer acquisition, legal, marketing, press, team building, social impact,partnerships and more). We teach in 15-minute workshop formats followed by a panel of experts to provide different perspectives on each stage of business development.
So what’s next? We will continue these boot camps in 2017! We cover ideation, product development, customer acquisition, marketing, funding and branding! Also-Each week we share top tips and funding prizes with the network. Follow to get access!
http://brandentrepreneurs.com/
HUBSPOT MEDIA PARTNER PROGRAM [INBOUND 2014] HubSpot
Do you ever wish the trade journals in your client’s industry knew the value of inbound marketing? Or that local news sites would run meaningful campaigns that combined inbound best practices and native advertising instead of just banner ads and pop ups? You would have a reliable traffic source. Lead quality would go up. Clients would be happier, faster. Attend this session to witness the launch of HubSpot’s Media Partner program. Melanie Collins, Sales Director for HubSpot’s Media Partner Program, and Peter Caputa, VP Sales at HubSpot, will explain how HubSpot’s Media Partners use inbound how HubSpot Agency Partners can leverage these pre-existing relationships with Media Partners to drive client results faster.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
4. 4
DTC Marketing
• Currently Business Development and Social Media
Manager of Chatterbox Wine Marketing Services and
VinoVisit.com
• Lover of all things food & wine
• Passionate about social marketing & technology
• Am a foamer
• Just rode my first 100 mile bike ride “Tour de Cure”
Who am I and Why am I here?
6. 6
DTC Marketing
Where are We Going Today?
1. Look at the historical perspective of winery tourism outreach
2. Show current ways technology is being used to drive tourism and give
actionable takeaways that you can use now
21. 21
DTC Marketing
The evolution from early 2000’s to present day, personal computing has changed 10 fold.
What’s changed? Bigger, More Complex Sites
2003 2015
2007
26. 26
DTC Marketing
DTC Best Practice: 360 Degree Customer View
eCommerce
Wine Club
Allocations
Tasting Room
Recipe Engine
Social Media
(Social Commerce)
Mobile
Telesales (inbound &
outbound)
SMS (Text)
Email Marketing
Visitor
Reservations
Newsletter
Mobile POS
Search Engine
Optimization (SEO)
Fax
Winery
DTC/CRM
Ecosystem
27. 27
DTC Marketing
The Science of Discovery
DISCOVERY
• Events/Restaurant/Retail
•Search engine
•Word of mouth
•Advertisement
• Social Media
•Location
28. 28
DTC Marketing
Attracting Visitors “Edutainment”
What is relevant for THEM
• Videos
• Blogs
• Social media
• Newsletters
• Articles on other websites
• Events
• Reviews
29. 29
DTC Marketing
How do you attract visitors and grow your
customer base?
Inbound Marketing is a system that allows
interested buyers to actually FIND YOU via a
combination of:
Content Marketing
Search Engine Optimization
Social Media
Lead Generation & Nurturing
Discovery: Getting Found
35. 35
DTC Marketing
People To People
• People are already writing reviews
• Opportunities to connect directly with
customers
• Helps search engines find you and
increases ranking
• 90% of local searches = purchase or visit
41. 41
DTC Marketing
Heavy Traffic
• TripAdvisor has more than 84 million
members, and more than 250 million
reviews
• More than 375 million travelers visit
TripAdvisor each month
• TripAdvisor offers a wide range of
marketing opportunities, advertising and
content solutions
43. 43
DTC Marketing
Advertising Options
• Targeted local advertising
• Premium placement on search and
competitor business pages
• Displays on mobile devices too
44. 44
DTC Marketing
Mobile Discovery
• Winery Client Comment:
“Something interesting from
all of our analytics is that 30-
40% of all of our traffic comes
from iPhones. Hence the
importance of mobile sites.”
~Ed @Regusci Winery
45. 45
DTC Marketing
Consumers are on-the-go and want quick
and easy access to basic information.
99% of the time, they want to do one of
five things:
Call Winery
Find Tasting Room
Locate Wine
Buy Wine
Join Wine Club
Go Mobile!
55. 55
DTC Marketing
CANVAS App
CANVAS and VinoVisit join two
great winery resources. The
Concierge Alliance offers the
hospitality industry a clear and
easy way to book their customers
at wineries in Napa and Sonoma.
57. 57
DTC Marketing
Geo-Targeting the Wine Traveler
57
What is Geo-Targeting?
Geo Targeting is an active response to Geo-Location:
Having identified the visitor’s location according to the IP,
and/or WiFi / GPS data (=”geolocation”), content specific to
that location is served (=”geotargeting”). This location can
be a country, state, city and more.
58. 58
DTC Marketing
Geo-Fencing
Making Digital Connections with Local Consumers
58
What is Geo-Fencing? A geo-fence is a
virtual perimeter
that puts a border
around specific
geographic areas
63. 63
DTC Marketing
SOCIAL MARKETING
Social marketing is an approach used to develop activities
aimed at changing or maintaining people's behavior for
the benefit of individuals, businesses, or society as a
whole.
78. 78
DTC Marketing
In the first 3 weeks of the contest:
$700 - Spent Social Advertising
31,000 - Entries to The Contest
.02 Cents - Cost Per Email Gathered
79. 79
DTC Marketing
In the first 8 weeks of the quiz:
$1,900 - Spent Social Advertising
17,000 – Completions of The Quiz
.12 Cents - Cost Per Email Gathered
81. 81
DTC Marketing
0
5000
10000
Previous Month During Promotion
N/A
7700
Impressions on
VinoVisit.com
0
2000
4000
6000
Previous Month During Promotion
N/A
5700
Clicks On Blog Article
Sequoia Grove Winery
Impressions and Blog Clicks
82. 82
DTC Marketing
0
200
400
600
800
1000
Previous Month During Promotion
21
828
Profile Views
0:00
1:12
2:24
3:36
4:48
Previous Month During Promotion
1:21
4:24
Average Time On Profile
Sequoia Grove Winery
Profile Views and Time Spent
87. 87
DTC Marketing
The Heart of the Matter
AT THE CORE OF DIGITAL RETENTION:
CONSUMERS CAN LEAVE YOUR BRAND
FOR
SOMEONE ELSE.
ALWAYS REMIND CUSTOMERS WHY THEY
FELL IN LOVE WITH YOU
IN THE FIRST PLACE
92. 92
DTC Marketing
Contact Info
Ryan Neergaard
Chatterbox/VinoVisit
Ryan@chatterboxwinemarketing.com
707-334-5653
Please Connect With Me on LinkedIn
Editor's Notes
At the broadest level, we create content to drive brand awareness within our target market. Your videos, blog content, social media presence represent most trustworthy outlets in customer’s eyes.
The crowd is here: Facebook reportedly is nearing the 700 million-user mark. Every month, according to Facebook, its members spend 700 billion minutes on the network. The average user clicks the Like button nine times a month, and three-quarters of users have “liked” a brand.
Consumers’ comfort level has tipped: People have been buying virtual goods within Facebook since it introduced the (now defunct) Gift Shop in 2007; the practice exploded with the introduction of FarmVille virtual currency in 2009. Analysts believe virtual goods could bring in around $12.5 billion worldwide this year, almost double 2009 sales, according to Adweek. If people are paying real money for virtual goods, it’s not much of a leap to start paying for tangible items.
And, of course, e-commerce has become second nature for many consumers, who are by now quite comfortable with the idea of feeding their credit card information into e-commerce sites. Internet retailing is expected to take in $197 billion in 2011 and grow to $279 billion by 2015, according to Forrester Research. Purchasing an item with a few clicks has become a habit for many people.