This document provides an agenda and overview for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes introductions, a two-part crowdfunding game simulation, a game summary, and information on how to join GlobalGiving's community. GlobalGiving is introduced as the world's largest crowdfunding platform for nonprofits, connecting organizations, donors, and companies. Tips are provided on storytelling, analytics, advocacy, and showing impact to help organizations improve their fundraising.
Want to get involved in #GivingTuesday this year, but not sure where to start? During this presentation, you will be provided with toolkits, best practices, and examples to organize your very own Giving Tuesday campaign.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
What Giving Tuesday Data is Telling Us About Effective FundraisingTechSoup
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing, and you will hear about the key findings from the U.S. and around the world about how, when, and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Want to get involved in #GivingTuesday this year, but not sure where to start? During this presentation, you will be provided with toolkits, best practices, and examples to organize your very own Giving Tuesday campaign.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
What Giving Tuesday Data is Telling Us About Effective FundraisingTechSoup
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing, and you will hear about the key findings from the U.S. and around the world about how, when, and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Case Study on Kiehl's India launching their boutique store in Mumbai, creating buzz via Twitter with the help of MindShift Interactive.
Read on to see how celebrities, influencers on twitter & just about EVERYONE created buzz about #KiehlsMumbai
An award-winning Case Study, for sure!
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Building a Pipeline of Major Donors: 5 Key Metrics for SuccessBloomerang
https://bloomerang.co/resources/webinars/
Join Terry Axelrod to learn Benevon’s metrics-based, high-touch process for building a pipeline of mission-focused major donors who will, in turn, introduce others.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Case Study on Kiehl's India launching their boutique store in Mumbai, creating buzz via Twitter with the help of MindShift Interactive.
Read on to see how celebrities, influencers on twitter & just about EVERYONE created buzz about #KiehlsMumbai
An award-winning Case Study, for sure!
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Building a Pipeline of Major Donors: 5 Key Metrics for SuccessBloomerang
https://bloomerang.co/resources/webinars/
Join Terry Axelrod to learn Benevon’s metrics-based, high-touch process for building a pipeline of mission-focused major donors who will, in turn, introduce others.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Enseñanza y aprendizaje de los problemas multiplicativosSEJ
Síntesis del proyecto que se trabaja con el grupo de profesores de Cd Guzman, Jalisco. Zona 11 Educación Especial (1 Julio del 2013.
Descriptores: Concepciones de la enseñanza y aprendizaje, Problemas de estructura multiplicativa, Perfil de Competencias de Aprendizaje.
Take an in-depth tour and training of our core tools, learn to harness GlobalGiving’s GG Rewards program to help your organization reach Superstar status, and how to improve your visibility and fundraising on GlobalGiving
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Obesity causes and management and associated medical conditions
GlobalGiving's Online Fundraising Workshop, Washington DC 2015
1.
2. Agenda
• Introduction + Breakfast 20 min
• GlobalGiving’s Crowdfunding Game Pt 1 60 min
• Break 15 min
• GlobalGiving’s Crowdfunding Game Pt 2 60 min
• Game Summary and Key Takeaways 25 min
• How to join GlobalGiving’s Community 30 min
• Questions
3. Who are we?
Sonja Lehner
Senior Program Associate, GlobalGiving
Michael Gale
Senior Program Manager, GlobalGiving
Emma Hersh
Senior Program Manager, GlobalGiving
4. Who are you?
• What is your name?
• What organization are you from?
• What does your organization do (briefly!)?
• Where are your projects are located?
Introduce yourself!
5. Intro to GlobalGiving
The world’s first and largest crowdfunding community that connects nonprofits,
donors, and companies in nearly every country around the world.
7. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We give nonprofits access to the tools, training,
and support they need to become more
effective.
And because GlobalGiving is trusted by donors
of all sizes (including 135+ really amazing
companies), all around the world, we channel
more e xtra funding to nonprofits than any other
crowdfunding platform.
6
9. GlobalGiving’s Core Values
• Always Open
We believe in the power of great ideas and that these ideas can come from anyone,
anywhere, at anytime.
• Never Settle
We have an obligation to question the rules, change them for the better, raise the bar,
play a different game, and play it better than anyone thinks is possible.
• Committed to WOW
We act promptly, enthusiastically, and professionally so people are WOW-ed by their
interactions with us.
• Listen, Act, Learn. Repeat.
We continually experiment. We fail quickly and productively. We use data and feedback
to guide our course.
14. But let’s talk about
windfall: that extra money.
$6.25 million extra in 2014
In the form of:
matching funds * our marketing * corporate partner
donations * bonus rewards * gift card redemptions
14
15. The ‘Net Fee’
The typical GlobalGiving member had a
0% ‘net fee’ in 2014.
For every $15 that goes to the GlobalGiving fee, we drive,
on average, an additional $20 to the nonprofit.
15
18. Agenda
Introduction + Breakfast 20 min
GlobalGiving’s Crowdfunding Game Pt 1 60 min
Break 15 min
GlobalGiving’s Crowdfunding Game Pt 2 60 min
Game Summary and Key Takeaways 25 min
How to join GlobalGiving’s Community 30 min
Questions
20. How it works
ivide yourselves into three teams
he objective: raise $5,000 from at least 40 donors in
5 days
ach team will have 10 hours of staff time each day
to dedicate to, at most, 3 fundraising activities
t the start of each day, your team will collectively
decide how to use the hours across different activities 20
21. Quick notes
his game is trust-based: you are responsible for keeping
track of your score, bonuses, and penalties – be honest!
his game is brand new! We are excited to use this as a learning
tool and hope you are too. Let us know what you think at the
end so we can make it better.
he results are randomized so there is no favoritism
verything is fictional
21
23. Algorithms
00,000 factors are taken into consideration when deciding
what shows up on your fans’ newsfeed
mong these are:
• How much engagement your past posts have generated?
• Which of your users are regularly engaging with your content?
• How long it has been since you posted that post?
• Are there photos, videos, or links included?
• How many people have already engaged with your post?
23
24. Storytelling Tips
eep it short
ake it compelling + relevant to your audience
se large, clear images
ocus on one individual or family
• Create an emotional bond between the reader and
the program
24
25. A/B Testing
esting a variable to determine its effects on the outcome
articularly useful in email marketing and website design
est subject lines, content, sender addresses, anything
e clear on what you are hoping to achieve and how you will
know your test worked
ifferent organizations will have different results
25
27. What makes a great video
hort! No more than 3 minutes
ven shorter is better
apture honest and authentic moments from the
ground
hare positive stories
27
28. Photo tips
lobalGiving recommends using positive imagery
lose-up of one person (or animal) making eye contact
olorful, high quality photos are typically best
28
29. Mobile-Friendly!
ach year, the number of donors accessing
GlobalGiving’s platform using a mobile device
increases drastically
•In many countries, mobile access to the internet is
easier to get than access through a desktop or
computer
oogle Search Engine Optimization (SEO) places a
lot of emphasis on websites that are mobile-friendly
•This means that if your site is not mobile-friendly, it is harder to 29
30. Showing Impact
onors want to know the impact that their donation
is having on the ground
•Donors are more likely to continue giving if they understand
how their donation was used
etting updates from the field keeps donors engaged
•It gives you an excuse to keep reaching out to them too!
uilding trust with donors is crucial in developing
30
31. Why use advocates
ith charitable donations, trust is key
ow can someone who doesn’t know you or your
organization, trust you?
dvocates!
eer recommendations carry a lot of weight
• Ex. Amazon reviews, Yelp, Great Nonprofits 31
32. Managing your Advocate
Network
e sure to set clear, achievable goals for each
advocate and review them with your advocates
et progress check-ins to see how they are doing
• Makes them feel valued as a fundraiser
• Also makes the advocates feel more accountable to
achieving
their goals if they know you will reach out to them
32
33. Professional Development!
our staff has been invited to a fundraising
conference tomorrow to learn about effective
fundraising tactics!
• You can decide to participate in the conference or not
• If you do participate, you skip Day 3 entirely BUT you
gain an advantage – all of your fundraising on Day 4
is doubled
• If you do not, proceed with Day 3 normally
33
35. Key Takeaways
undraising is a LOT of work
ometimes you can’t know the outcome of your work
reparation and strategy building are important!
o strategy is necessarily the “right” strategy
ctivities can affect one another, both positively 35
36. More Key Takeaways
on’t do it alone!
• Advocates, board members, other organizations – get
help!
ot everything will work the same for every
organization
ake donating easy for your donors and make it
interesting 36
37. What now?
ow that you’ve played a Crowdfunding Game, it’s
time to put your skillsto good use!
se the tips and suggestions from the game to
develop a full crowdfunding strategy for your
organization to use in campaign
• Include any of the activities you like as much as you like
• Just remember, everything takes time!
37
38. How to Join GlobalGiving
How to apply and why you should
39. Features and Benefits
ampaign fundraising and long-term fundraising
e can help you be more efficient fundraisers
raining and one-on-one support from our staff
idgets for your website and other great tools
ur website is already mobile friendly
39
42. Additional Benefits
lobalGiving UK
• GiftAid donations for UK donors to your project
ur work with Feedback Labs
• GlobalGiving is a founding member and works to test
and develop better feedback tools for nonprofits
lobalGiving’s Impact Work
•
43. How to join
nline application
•Guidestar integration
•Next Deadline = October 24th,
2015
roject Posting through our platform
pen Challenge
•Raise $5,000 from 40 donors in a month
•December 1st
through December 31st
43
Maybe good to do a quick 5 minutes break here…. Up to you
We’ll talk more about what we mean by ‘extra’ funding a little later.
These are ALL TIME stats (not for 2014)
May need to explain the difference between organizations based in the US and projects based in the US (since if someone does the math, the pie charts and the numbers don’t really add up)
Fee Structure
Some platforms charge set-up fees, ongoing subscription fees, and/or fees per transaction. Be wary of platforms that are not upfront about their fees. GlobalGiving charges a 15% fee on all donations, but most donors choose to cover all or part of this fee in addition to their donation. We work hard to earn our 15% by delivering value to our partners.
10% Resources and Access for Your Organization:
Access to 400,000+ donors and 60+ Companies
Free training, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor management and analysis
Full calendar of matching days and major campaigns
Rewards and benefits for being active
3% Credit Card Fees
Covers standard credit card and PayPal fees from donors’ cards
U.S. tax –deductible donations
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with worldwide donors and corporate partners
This is all if the donor chooses not to cover the fee. 50% of them do.
Donors have the option to add on that fee themselves so 100% of their intial donation gets to you.
50% of them do. (So that means closer to 90% of the donated funds get to your project, bringing your net fee closer to 10%).
But that’s not the end of the story…
That’s money that doesn’t include what your donors added on at check-out.
JUST FOR YOUR REFERENCE ****
Definition of WINDFALL: extra money delivered to nonprofits by GlobalGiving in the form of GlobalGiving’s matching funds or bonus rewards, donations from our corporate partners, gift card redemptions, or the result of own marketing efforts (NOT including the donor add-on option during checkout).
For every $15 that goes to the GlobalGiving fee, GlobalGiving helps drive, on average, an additional $20 for a nonprofit. That makes GlobalGiving is essentially free for most nonprofits, and the benefits of using GlobalGiving—access to tools, training, one-on-one support and our trusted platform—literally pay for themselves, and then some!
JUST FOR YOUR REFERENCE*****
Definition of NET FEE: total net % of donations GlobalGiving retains in the form of % fees (never exceeding 15%) after accounting for additional add-on contributions made by donors, and the extra windfall money driven by GlobalGiving.
Just wanted to show our personality a little
Talk about the number of staff and that we like to change the world and have fun doing it
I think it’s good to end the GlobalGiving section with that and move on to the game – showcases our quirky personality
Maybe good to do a quick 5 minutes break here…. Up to you
At this point, hand out the game sheets and explain everything on them
As a note, this algorithm changes CONSTANTLY! The factors are tweaked and altered and so keeping track is always tough. General rules of thumb, post things with photos, videos, and links, and try to get people to comment, like, share, or click on your post – that will make your future posts more likely to appear on someone’s newsfeed
See likes for your page, how many people see your posts, how many people comment/like/share your post, and see information about your audience (gender, location, when they are on Facebook most)
More information: https://www.facebook.com/business/a/page/page-insights
I wrote the first line like this because I have gotten comments in the past that research shows the negative imagery works too – I think most people agree with us but this wording is a little softer since we don’t have research to show that our way is better
Having strong relationships with your donors can lead them to becoming fundraisers for your organization – peer recommendations are so important for crowdfunding to succeed.
Once the money is in your hands (as the organization) it is completely up to you how you use it. The donor often does not have a recourse to get their money back and so they are more wary about giving it.
I know that I don’t buy something on amazon if I see that people have had a bad experience and I’m more likely to purchase something if a product has great reviews. If someone I know recommends a product I need, I’m almost guaranteed to get it
This happens at the end of Day 2
I would stop here and ask everyone something that they learned – or you can just skip to the slides I prepared. Having people share might make them realize that they learned quite a bit in the game (hopefully!)
Ask everyone in the room first and see what they say – group discussion before going into the takeaways
Campaign fundraising = bonus days, year-end campaign
Long-term fundraising = ongoing programs, no expiration date, we send funds even if you don’t reach your goal
We have a phone number on our website that works!
Other great tools = recurring donation option, fundraiser pages for donors, donate in honor of, text-to-give
Thank you notes and project reports are super easy to do on GG and allow donors to easily go back to the project to give
Makes donor relationship management a lot easier
GlobalGiving is doing our own marketing through social media, newsletters, and earned media (like being featured in NYT)
The only crowdfunding platform that is actively driving donors to our partners’ projects and not our own.
We provide donor customer service (not many places do) and we do major donor outreach and relationship building
Talk about the corporate partnerships we have – gift cards, employee giving, grants programs, cause marketing, API
Why do companies work with us?
Vetted programs
Variety of projects in different countries
Customer support that our team provides (both to our corporates directly and to their employees who donate)
Reporting on all of the programs
We are recommended by our other partners
Application requirements:
501c3 determination letter
Last 2 990s (if 990N, must have an additional document) AND future budget
Program materials (brochure, annual report, etc.)
Senior staff and board list (first and last names only)
Sign our compliance forms and give us disbursement info
Open Challenge – why it’s a good thing!
Test out your new crowdfunding strategy – it’s helpful to have clear goals, set deadlines, and incentives
Helps GlobalGiving with our vetting – makes you a better candidate for being recommended to corporates and donors
Is GlobalGiving the right fit for you? – GlobalGiving is one of many platforms out there. Test us out and see if we are what you need