2017-02-23 CSR for Nonprofits
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Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners. In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
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2017-02-23 CSR for Nonprofits
- 1. Confidential Inside Corporate Social Responsibility (…For Nonprofits) February 23, 2017 Clifford Yee – Managing Director Carol Chin-Fatt – Engagement Leader
- 2. 2Confidential Agenda – Inside CSR For Nonprofits • Overview and Introductions • Part I: CSR Fundamentals • What is CSR? • Why do companies engage in CSR? • Establish the context of CSR today • Explore how companies partner with nonprofits • Break • Part II: Effectively Partnering with Forward Leaning Companies • A framework for creating strategic partnerships • The rise of B Corps • Inside the mindset of corporate funders • Q&A
- 3. 3Confidential Facilitator Introductions Cliff Yee @clifford_yee Carol Chin-Fatt @chinfattc
- 4. 4Confidential To serve as a catalyst for positive systemic change A Snapshot of Raffa, P.C. Mission Total Employees (DC & Rockville) 275+ Total Clients 1000+ Accounting Consulting Technology Audit Human Resources Tax Search & Transition Investment Advisory Employee Benefits AffiliatedCompanies Professional Services $344,701 Cash Contribution $119,571 In-Kind Contribution $2,415,485 Pro Bono Contribution $2,879,757 2015 Total Contributions Community Giving 2015 Revenue $46M @RaffaDoMore
- 5. 5Confidential Portfolio Mngt for Nonprofits 401(k) & 403(b) Consulting Nonprofit Policy Consulting $570 AUM & 66 Nonprofit Clients* Acts as Fiduciary Study on Nonprofit Investing (SONI) A Snapshot of Raffa Wealth Management @ RaffaWealthMngt *AUM and NP Clients as of 12/31/2015
- 6. 6Confidential • Peer benchmarking survey • Last year, over 700 nonprofits participated • Helps to answer – How do other nonprofits invest their reserves? – Are our investment policies “normal”? – Is our investment performance in-line with similar organizations? • FREE results report • Visit www.npinvesting.org to see last year’s Executive Summary The Study on Nonprofit Investing (SONI) @SONIstudy Participate today! Deadline is Tuesday, Feb. 28 https://www.surveymonkey.com/r/2017SONISurvey_116
- 7. 7Confidential “CSR refers to business practices involving initiatives that benefit society.” -Business News Daily Corporate Social Responsibility (CSR) defined
- 8. 8Confidential Companies choose different paths with their CSR programs based on their lifecycle, mission and values Be Philanthropic Maximize Profit Align with a Cause Create Shared Value Make a Collective Impact
- 9. 9Confidential Regardless of the path chosen, companies who actively engage in CSR realize key stakeholder benefits • Differentiation • PR & Marketing • Customer loyalty • Environment • Supply Chain • Cost Savings • Productivity • Talent Retention • Company Culture Brand Operations Employee Engagement
- 10. 10Confidential While consumers have long been pressuring companies to be socially responsible, Millennials now demand it SOURCE: Cone Communications, Millennial CSR Study, 2015 …Millennials would switch brands to one associated with a cause (vs. 85% U.S. average) …Use social media to engage around CSR (vs. 53% U.S. average) …Are willing to take a pay cut to work for a responsible company (vs. 56% U.S. average) 91% 66% 62%
- 11. 11Confidential 1 Traditional Innovative •Integrated •Measure Outcomes •Holistic/Systems •Flexible/Disruptor •Risk-taker •“Collective Impact” •Silo’ed •Measure Inputs •Programmatic •Structured/Defined •Risk- adverse •“Checkbook Philanthropy” Forward leaning companies understand this and have begun to embrace CSR as a strategic function
- 12. 12Confidential With a new lens on CSR, socially responsible companies are finding innovative ways to add value to nonprofits Stakeholder engagement Supplemental funding Technology/Products Strategic Expertise Marketing Back Office Support
- 13. 13Confidential Environment Supply Chain Community Workplace & Governance And likewise, progressive nonprofits are finding new ways to add value back to companies • Corporate giving • Community Investment • Leadership development • Health & Safety • Environmental impact • Sustainability • Labor issues • Procurement Policies
- 14. 14Confidential As a result, relationships between companies and nonprofits are transforming 7 Transactional Transformational •Collaborative •Shared goals •Ongoing, open dialogue •Impact-driven •Independent •Misaligned objectives •Infrequent 1-way communication •Metrics-driven
- 15. 15Confidential Not all “ships” are created equal, but all can create mutually beneficial relationships Choose your ship: SPECTATOR SPONSOR PARTNER Strategic partnership An agreement between two mission aligned organizations to share resources and work together in the pursuit of common goals
- 17. 17Confidential A 3-step framework for creating strategic partnerships Identify Engage Nurture
- 18. 18Confidential Identify the best potential strategic partners based on common goals 1. Motivation 2. Passion 3. Resources and Skills
- 19. 19Confidential Present your organization well • How do you present the opportunity to partner in a way that inspires interest and commitment from a corporation? SOURCE: Simon Mainwaring, 2013 Strong Value Proposition Inspired Storytelling Articulated Benefits + =
- 20. 20Confidential Highlight how your organization can add value Brand Operations Stakeholder Engagement How can you help build their brand and reputation? How can you help engage their stakeholders? How can you help improve their operations or save money?
- 21. 21Confidential Brand: Give the company a platform to build its brand reputation Event Sponsorship Marketing Disaster Relief
- 22. 22Confidential •Walks, Runs •Care/Impact Days, Weeks, Months • Drives & Kit Assembly • Micro-Volunteerism • Board Service • Pro-bono Service • Mentoring • Loaned Execs • Fellowships •Matching Gifts • Dollars for Doers • United Way/CFC • Employee Funds •Online Giving Campaigns Involvement Projects Employee Giving Skills-based Volunteerism Employee Engagement: Nonprofits can offer many opportunities for employees
- 23. 23Confidential Operations: Help your partners be more efficient and save resources Business development Team building through volunteerism Inspiring stories from those you serve SME knowledge Professional development through board service Product creation
- 24. 24Confidential Follow through - don’t disappear! Honor your commitments Connect regularly Evaluate frequently Celebrate shared success Listen
- 25. 25Confidential Trend: The rise of B Corps 90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.” - Cone Communications “73% of consumers care about the company, not just the product when making a purchasing decision.” - BBMG
- 26. 26Confidential Trend: Certified B Corps 2048+ CERTIFIED B CORPS 50+ COUNTRIES 130+ INDUSTRIES 1 UNIFYING GOAL Business As A Force For Good
- 27. 27Confidential 5 Common Questions Asked by a Corporate Funder How does this help our employees? What business objective does this help us achieve? How will this help tell our story? What do we hope to gain from this investment? How long have we been involved with this organization? 1 2 3 4 5
- 28. 28Confidential Our Final Thoughts • Be flexible! Companies look to support nonprofit organizations in a variety of ways – through cash and non-cash resources • Do your homework! Take the time to get to know your prospects • Tailor your pitch! Show how your organization aligns with the social and business objectives of the individual prospect • Demonstrate value! Partnerships should be mutually beneficial • Be proactive! Cultivate relationships between your organization's employees and the company’s • Stay informed! Know the latest trends and best practices in CSR
- 29. 29Confidential Thank You! Cliff Yee cyee@raffa.com @clifford_yee Carol Chin-Fatt cchin-fatt@raffa.com @chinfattc “I can do things you cannot; You can do things I cannot; Together we can do great things.” – Mother Teresa