The document outlines four elements to build a sense of community: membership, influence, integration of needs, and shared emotional connection. It provides tips for each element, such as introducing rituals and traditions to create membership boundaries, featuring top members to give everyone influence, setting clear goals and milestones to integrate needs, and discussing both emotive and technical topics to foster emotional connection. The overall message is that successfully building online communities requires addressing these four key elements.

1. Richard Millington
Founder, FeverBee
THE PSYCHOLOGY BEHIND THE WEB’S
MOST SUCCESSFUL COMMUNITIES

2. 4 ELEMENTS TO BUILD A
SENSE OF COMMUNITY
- Membership -
- Influence -
- Integration of needs -
- Shared emotional
connection -

3. PART ONE: MEMBERSHIP

4. CREATE A
STRONG
BOUNDARY
TO BECOMING
A COMMUNITY
MEMBER

5. INTRODUCE
RITUALS AND TRADITIONS

6. - answer a question -
- share a resource -
- welcome a newcomer -
- initiate a discussion -
- share a problem -
- share a success -
- find a useful piece of
information -
ENCOURAGE
PERSONAL
INVESTMENTS

7. NAME AREAS OF
THE COMMUNITY
AFTER COMMON
SYMBOLS
MEMBERS SHARE

8. PART TWO: INFLUENCE

9. FEATURE MEMBERS
BY THEIR SKILLS,
KNOWLEDGE,
CONTRIBUTIONS, OR
ACHIEVEMENTS

10. INTERVIEW
AND
FEATURE
TOP
MEMBERS

11. LET MEMBERS
LOOK SMART

12. PART THREE: INTEGRATION OF NEEDS

13. CREATE A CLEAR
COMMON GOAL

14. IDENTIFY
SMALL
MILESTONES
TO BUILD
MOMENTUM

15. SHARE THE
COMMUNITY
ROADMAP

16. PART FOUR: SHARED EMOTIONAL CONNECTION

17. TALK ABOUT THE
MOST EMOTIVE
TOPICS

18. TALK ABOUT THE
MOST TECHNICAL
TOPICS

19. CREATE UNIQUE,
SHARED,
EXPERIENCES

20. 4 Key Takeaways
• Create a sense of membership
• Give everyone influence
• Have small victories and big goals
• Talk about the most emotionally
and technically difficult things USE AN IMAGE,
ICON(s), ANIMATED
GIF, VIDEO @RichMillington
richard@feverbee.com