Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte

1. Shristi Shonka
Director, Client Experience
EMPLOYEE ENGAGEMENT:
TAKING CARE OF YOUR CABIN
Sarah Schreiner
Senior Strategy Analyst

2. Cabin Basics
• Find Your Campsite:
Develop a client advocacy program
• Build Your Fire:
Deliver tangible value to internal
business partners
• Basecamp Is Equipped,
Build Your Cabin
Expand advocacy to employees to
fuel engagement
• Taking Care of Your Cabin:
Create new opportunity to achieve
business outcomes

3. Feb 2015
Spring 2017
CY 2016
“I like this tool for many
reasons. I learn, I share, and
I get rewarded for my effort!”
“The tool is fun and
informative. A great
break away from the
every day work.”
“I really enjoy this program! I learn so much from
the interesting articles, and the participants are a
great group of people! It's a fun enhancement to
my payroll/HR skills.”
Find Your Campsite
Our client advocates

4. Feb 2015
Spring 2017
CY 2016
“The program delivered
curious, interested, thoughtful
clients to our Inbox. Really, a
remarkable experience.”
“Thank you for creating
effortless experiences
for both our clients
and for us, as business
partners!”
Thousands of engagement opportunities in
the program delivered 540,000 minutes of
newly productive time for our employees
Build Your Fire
Value for our business partners

5. q Exclusive opportunities
q Professional development and industry insight
q Visibility to solutions and product updates
q Personal brand and social media presence
ü Strengthened relationships with clients
ü Reduced low-value work on employees, delivering
newly productive time
ü Delivered a unique client experience
Basecamp is Equipped
Client Value
Results

6. “Employee engagement has become a top business priority for senior executives. In this
rapid cycle economy, business leaders know that having a high-performing workforce is
essential for growth and survival.”1
Lost productivity of actively
disengaged EEs cost the U.S.
economy $370 billion annually2
Performance against revenue
expectations with high
engagement versus those with low
engagement3
23%$370 bil
1 HBR, The Impact of Employee Engagement on Performance, 2013
2 Gallup, Employee Engagement Survey, 2010
3 Corporate Leadership Council HR Engagement Research Survey, 2011
Befriending the Bears

7. dis·en·gage·ment1
Embolden
Innovation
Boost
Performance
Increase
Competitive
Success
1. the action or process of withdrawing from involvement in a
particular activity, situation, or group
2. emotional detachment
en·gage1
1. to occupy, attract, or involve someone’s
interest of attention
2. establish a meaningful contact or connection
1 Merriam-Webster

8. The Actions We Took
ü Selected specific segment of employees to engage first
ü Built private experience in existing community
ü Aligned experience with internal culture values via levels and badges
ü Leveraged challenge data to connect employees to management on
emotional level to enhance performance and engagement
ü Funneled feedback requests and bonus opportunities through the
program to promote engagement
Building Your Cabin
Leverage advocacy program concept for employees

9. The WINs Along the Way
ü Leveraged intrinsic motivators for limited incremental spend
ü Delivered simple internal processes to gather necessary employee
feedback in real time
ü Positive correlation between engaged employees and client peer-to-
peer conversations
ü Established single, cohesive process to gather feedback from both
client contacts and employees
Taking Care of Your Cabin
Create opportunity to achieve business outcomes

10. The Questions to Consider
q Do you want clients and employees to interact in the same program?
q Can single sign-on enhance the experience?
q Which of your organization’s values can you anchor the experience to?
q Which internal business partners can you support when developing
challenges? Which can provide unique opportunities in the
experience?
q How can your program support your organization’s business goals?
q Are you building for a short-term or long-term engagement?
Taking Care of Your Cabin
Build a program based on organizational goals

11. Cabin Basics
Promote Your
Culture
Recognize And
Reward
Train And Develop Provide Challenges
Supplement Change
Management
Connect Employees

12. Feb 2015
Spring
2017
CY 2016
“I’ve learned a lot about internal
groups and have discovered some
great new resources that will deepen
my HCM knowledge.” – Associate
“I am not a 30 something year old,
and this style is not something that
really intrigued me – at first… and
then look what happened!
I am an addict.” – Associate
“I enjoyed the HCM knowledge and
content being provided. It’s been very
worthwhile – especially the ability to
share socially. Plus, I find the challenge
of trying to top the Leaderboard
exciting.” – Associate
Taking Care of Our Cabin

13. 3 Key Takeaways
Identify business partners who will support
your efforts
Develop employee engagement strategy to
support business objectives
Consider expanding advocacy efforts to
employees
1
2
3