The Great Shift: How I Went From A Developer To An Advocate Marketer

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Let's face it, there is the world of executive-driven product prioritization, specifications, roadmaps in stone and requirements documentation. Then there's the right way to build products in this incredibly fast-paced world, where evidence-based decision-making is king, the user is at the center and your small team delivers working features in days instead of months. Which world would you like to spend more time in? In this session I'll reveal what I've learned the hard way helping bring Agile, Lean Startup and Design Thinking first to NPR, and since then to dozens of companies, helping organizations understand and then embrace the power and fun of modern product thinking. Expect to take away practical, proven ideas on how to get your company to try new product development methods and buy into thinking in new ways and ultimately enabling change. About Keith Hopper Keith Hopper consults with companies to rapidly bring the best ideas to market and avoid costly missteps. His experience working with over 60 startups helps him guide corporate teams to think differently, be more agile and create evidence-based product strategies. He is on the faculty at Olin College, a long-time Mentor for Techstars Boston, and a Founding Trustee of the innovative philanthropy The Awesome Foundation. Previously, he was at National Public Radio for eight years, where he ran Boston’s digital product team.

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Chances are good that you’ve interacted with a developer advocate at one point or another. Perhaps you’ve chatted with them at a booth at a conference, read their blog post, or cloned their code sample on GitHub. This session will provide you with a deeper understanding of the role of developer advocacy and its significance in the tech industry. What is a developer advocate? A developer advocate advocates for two entities at the same time: at their company, they advocate for the developer community, and, in the developer community, they advocate for their company. Developer advocates have a passion for developer experience and reaching developers where they are, through a variety of mediums, including conference talks, documentation, written tutorials, social media, videos, live streams, code samples, online forums, and more. Come chat with Liz and Lauren about their experiences as developer advocates and discover if developer advocacy could be the right next step for your career. They'll reveal the highs and lows of their positions, how they successfully transitioned into these roles, and how they’ve customized their careers to fit their unique strengths and interests.

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