InfiniGraph Capabilities Deck 2011


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InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.

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InfiniGraph Capabilities Deck 2011

  1. 1. We Put Actionable Intelligence In Social<br />"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operation NBC Universal<br />Analyze · Automate · Activate<br />
  2. 2. Overview <br />Facebook ad buy – interest targeting<br />Interests based on social behavior<br />Trending band affinity <br />Automation curation <br />Most relevant content based on crowd action<br />Media planning base on social behavior<br />Trending content optimization<br />Increase engagement <br />Trending content ad streaming<br />Feeding most active content to ads/apps/landing pages<br />
  3. 3. Game Changer – Monster Opportunity<br />Trending Content - Content that gets the most social interaction on brand and around the brand. InfiniGraph provides a Content Recommendation Engine and optimization.<br />TRENDING CONTENTAutomated Curation<br />Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement. <br />InfiniGraph identifies what consumers are interested in. <br />Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting. <br />BRAND<br />ADVERTISER<br />Facebook Ad Buy<br />SITE CONTENT<br />
  4. 4. How it works<br />
  5. 5. Consumer Affinities Linked to<br />Active fan of are also active fans of these top brands, used in Facebook ad buy to media planning<br />
  6. 6. FaceBook Interest - INtent<br />Active fan of are also active fans of these top Facebook brands, used in Facebook ad buy to media planning<br />
  7. 7. Facebook Ad Buy Interest Optimization<br />InfiniGraph identifies “interest” based on social behavior, simple cut and paste.<br />
  8. 8. Intelligent Curation<br />Sourcing trending content based on the brands audience interaction<br />
  9. 9. content Marketing Opportunity<br />Using media and conversation optimization against trends and influence to drive engagement / reach<br />Leverage key SOCIAL brands with amazing content <br />Leverage highly relevant content to activate existing customer base<br />Intelligent curation enables access to the top Brand Trending Content<br />
  10. 10. Content Optimization<br />Identify trending content<br />“Repost the good stuff”<br />Determine what audience is most into <br />Leverage intelligence to drive better engagement<br />
  11. 11. Social Content Optimization<br />Original trending post 1,724 clicks<br />Re-post 17,644 clicks.<br />4 Day delay<br />10X increase<br />
  12. 12. Optimization Delta and reposting<br />“Thanks to InfiniGraph, Complex Media’s Network flagship site received 30% more traffic”Aleksey BaksheyevDirector of Technology Complex Media, Inc.<br />
  13. 13. Trending Content <br />Crowd Sourced Content <br />
  14. 14. Social Trending Content in Ads<br />Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. <br />
  15. 15. Use cases for Trending Content<br />Trending content is portable to apps and ads<br />Both Facebook and Twitter content in application “widget”<br />
  16. 16. Trending Content In Ads<br />50X greater engagement with trending content<br />"InfiniGraph paves the path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operations, NBC News<br /><br />
  17. 17. Core BENEFITS<br />Leverage “Crowd Approved” content to drive further engagement<br />Create discovery to other relevant content that has a high degree of affinity with your audience<br />Smarter social targeting using consumer intent based interests<br />Magnify engagement with consumers who are most active – the advocates/influencers<br />
  18. 18. Network within a network<br />Central way to connect all bloggers/publishers to brand content tracking<br />Integrate all Twitter / Facebook sites <br />Track who post what where<br />Measure spread and up take<br />Handle many bloggers many campaigns<br />Reports based on per campaign<br />
  19. 19. On-demand Pub and tracking<br />
  20. 20. SOCIAL RESONANCE – Measuring spread<br />
  21. 21. Content performance tracking<br />
  22. 22. Action based on relevance<br /> Top content sources<br /> Relevant consumer activity<br /> Ranked consumers<br />Yields Actionable:<br /><ul><li>Content - Keywords
  23. 23. Connections - Insights</li></li></ul><li>ReCap<br />Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring/listening<br />Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster<br />Content automation works because of crowd sources relevance <br />Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM <br />
  24. 24. Benefits<br /><ul><li>Increase brand to consumer engagement through relevant conversation
  25. 25. Magnify targeting with consumers who are most active – your advocates
  26. 26. Increase conversion events
  27. 27. Smarter targeting </li>