InfiniGraph Capabilities Deck 2011

2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out. We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.

Digital PR

Prachi Karan

Coming From Sysomos In 2016

Sysomos

7 Steps to Social Contest Success

Content has become the "Key Stone" to building a solid digital strategy. Not just social but overall marketing strategy. At JUMP 2013 held by eConsultancy Jan 30th in NY Troy Alan Dir of Marketing at Me-Ality and Chase McMichael CEO and Co-Founder InfiniGraph talk on how big data insights and marketing intelligence can grow and increase engagement with your fan base. See how 3.3 CTR and 2000% growth can be achieved as well as using trending content Hypercuration filtered on Photos amplifies your Pinterest with 50% consecutive growth. See video here http://youtu.be/e49QZD14EcQ Also see Fashion/Apparel analysis http://bit.ly/WjYpma and Fashion Women http://bit.ly/Yw1zna used in this presentation Danette Gossett ‏@MarketngTidbits Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Aneta Hall ‏@anetah TY to my fav #cometojump speakers: @jimsterne @ChaseMcMichael @TejP @jeffreyaallen @PaullYoung @JeffRagovin Bernice @pranavyadav Margaret Molloy ‏@MargaretMolloy Intrigued by #InfiniGraph as content curation tool @ChaseMcMichael #cometoJUMP Margaret Molloy ‏@MargaretMolloy Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Alisha Outridge ‏@AlishaOutridge Facebook is an interest graph. Twitter is a conversation graph #ComeToJump

Growth Hacking with SEO

Alex Rascanu

How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combi...

Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard. As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.

Traditional Isn't Enough

VARTECH Social Media Presentation Deck

James Korte

Content Marketing Strategies Conference: Pawan Deshpande Content Curation - M...

dlvr.it

Content Marketing With BuzzSumo For Tech-Savvy Realtors

BuzzSumo

Peoples United Bank's Digital Marketing Workshop

Visionary Marketing

Napkin Labs Quick Hits

Dan Bergeron

Creating & executing a social plan

MavenClickZ Media Pvt Ltd.

SHAHID - Engage 2015

Fouad Masoud

Digital Proposal for Dandy

Robin Goel

Online Marketing Strategy For Holiday Season Ahead

Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.

How Social Engagement Metrics Inform Your Content Marketing Development Strategy

Geoffrey Colon

What's hot (20)

Songrisemodule1 140522230918-phpapp02

Social Advertising for the Local Business

Content Marketing Strategies Conference: Frannie Danzinger Pheedo Content Mar...

Convert Facebook Fans to Dollar Signs

Digital PR

Coming From Sysomos In 2016

7 Steps to Social Contest Success

Growth Hacking with SEO

How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combi...

Traditional Isn't Enough

VARTECH Social Media Presentation Deck

Content Marketing Strategies Conference: Pawan Deshpande Content Curation - M...

Content Marketing With BuzzSumo For Tech-Savvy Realtors

Peoples United Bank's Digital Marketing Workshop

Napkin Labs Quick Hits

Creating & executing a social plan

SHAHID - Engage 2015

Digital Proposal for Dandy

Online Marketing Strategy For Holiday Season Ahead

How Social Engagement Metrics Inform Your Content Marketing Development Strategy

Viewers also liked

Vintage matthew pt9_3.4.12

Vintage great adventure_part1_2.10.13

Notes for a presentation at the American Alliance of Museums Annual Meeting, May 2014 in Seattle, Washington, discussing The Children's Museum of Indianapolis Digital Engagement Project, 100 Toys that Define Our Childhood, as an example of Open Authority and Community Sourcing in museums. Other panelists included Dan Davis from the Smithsonian's National Museum of the American Indian, Jeffrey Inscho of the Carnegie Museum of Art, and Petra Pankow of the Monclair Art Museum.

Money quiz

Warwickshire College

Crowdsourcing to Community Sourcing: Open Authority in Digital Engagement Pro...

Christmas Eve

Vintage god islove_6.9.13

Wikipedia in Museums What Why How

Vintage i have_aquestion_8.11.13

InfiniGraph Capabilities and 2.8 Release

God's Love

Planning and Implementing A Content and Social Strategy

Sharing Best Practices, GLAM-Wiki U.S.: Wikimedia Conference 2014

Vintage adventof jesusispeace_12.8.13

Vintage journey4 godsey_7.22.12

Gospel of the apostle john

welingtonjh

Vintage matthew pt8_2.26.12

[NOTES] Organizing the World's Museum Social Media Managers

Cloud and health white paper

Roald Sieberath

R4U_offer_details_form

R4U Group

Vintage consp theory_9.16.12

Social media, with its nebulous, random activity, also gives marketers a lot of real-time intelligence about where their market – or potential market – is, and what they are talking about. This has led to the new specialty of social media optimization, which leverages all this data so that marketers can make the most of social media. This session will look at methods for optimizing – from posting when a target market is most responsive to technologies that target potential fans or followers.

Viewers also liked (20)

Vintage matthew pt9_3.4.12

Vintage great adventure_part1_2.10.13

Money quiz

Crowdsourcing to Community Sourcing: Open Authority in Digital Engagement Pro...

Christmas Eve

Vintage god islove_6.9.13

Wikipedia in Museums What Why How

Vintage i have_aquestion_8.11.13

InfiniGraph Capabilities and 2.8 Release

God's Love

Planning and Implementing A Content and Social Strategy

Sharing Best Practices, GLAM-Wiki U.S.: Wikimedia Conference 2014

Vintage adventof jesusispeace_12.8.13

Vintage journey4 godsey_7.22.12

Gospel of the apostle john

Vintage matthew pt8_2.26.12

[NOTES] Organizing the World's Museum Social Media Managers

Cloud and health white paper

R4U_offer_details_form

Vintage consp theory_9.16.12

Similar to InfiniGraph Capabilities Deck 2011

Optimizing Social Media: Making Real-Time Decisions on Real-Time Data

Infini graph digitalmarketingintelligence_2011_v1

In this session you will learn how to maximize your content stream “Steam Marketing”, gain insight into what topics your consumers want to be engaged on “crowd sourced topic trending” and drive relevant content automation. With the growth of Facebook and Twitter continuing brands are allocating more budgets towards social marketing those who harness the stream with measurement and conversion into tangible events will benefit the most from the brands to consumer social graph. Speaker Chase McMichael

Stream Marketing and Content Automation – Drive Actions Drive Results

Digital PR is all about combining traditional PR with contentmarketing, social media and search - transforming static news into conversations and bypassing media to speak directly to your target audience online.The goal of Digital PR is to create and build an online presence that correctly reflects what the brand stands for, it’s innovations and campaigns; and to build relationships with its customers, stakeholders and influencers so that it can develop and foster the favorable operating climate. Many of my clients have asked how to do Digital PR. This presentation will not only help understand what is Digital PR but also explain how it is done.

What is Digital PR ? - by Shilpi Dubey Pathak

Shilpi Dubey Pathak

Marin Software Keynote - DDM Alliance Summit Marketing on Facebook

DDM Alliance

How to Generate ROI With Influencer Content

Eric Lam

DirectionGroup Inbound Marketing - EDGE event slides September 2014

DirectionGroup Limited

Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests: ·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets ·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising

B2B Digital Marketing

Digital Vidya

Social Media Integration, Monitoring & Measuring ROI

Larissa Fair

Content + social

kirktest

Ebela: Social media - roadmap: Proposal by FPS

Fame Per Second

Why Do Content Marketing and Native Advertising - GetCRAFT Content Marketing ...

GetCraft

7 steps to use social media to catch your donors

LemonTree Fundraising

Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy ***** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/

How to Build an Organic Influencer Marketing Programme

PerformanceIN

Generate Custom Video-Content at Scale and Run Ads Using Creator Produced Con...

faridrohman1

Real Time Trends in Ads - Creating Intelligent Social Ads

Why social media is so important?

Sohom Roy

Maximising Social Conversions - SMWi Bristol

SearchStar

Bill Hunt SES Berlin 2009 Keynote

Bill Hunt

Digital Marketing Online Social and Mobile

tashalharris81

Similar to InfiniGraph Capabilities Deck 2011 (20)

Optimizing Social Media: Making Real-Time Decisions on Real-Time Data

Infini graph digitalmarketingintelligence_2011_v1

Stream Marketing and Content Automation – Drive Actions Drive Results

What is Digital PR ? - by Shilpi Dubey Pathak

Marin Software Keynote - DDM Alliance Summit Marketing on Facebook

How to Generate ROI With Influencer Content

DirectionGroup Inbound Marketing - EDGE event slides September 2014

B2B Digital Marketing

Social Media Integration, Monitoring & Measuring ROI

Content + social

Ebela: Social media - roadmap: Proposal by FPS

Why Do Content Marketing and Native Advertising - GetCRAFT Content Marketing ...

7 steps to use social media to catch your donors

How to Build an Organic Influencer Marketing Programme

Generate Custom Video-Content at Scale and Run Ads Using Creator Produced Con...

Real Time Trends in Ads - Creating Intelligent Social Ads

Why social media is so important?

Maximising Social Conversions - SMWi Bristol

Bill Hunt SES Berlin 2009 Keynote

Digital Marketing Online Social and Mobile

More from Infini Graph

Artificial Intelligence machine learning Chase McMichael POV

Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.

Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub

Big data is useless data unless you have a way to handle and perform meaningful analysis that drives a business outcome. Data visualization has transformed complex data sets into patterns now being used to constructed predictive models. In the massive exploding world of social data and content engagement the need for intelligent data mining and pattern prediction is required to realize data driving marketing. In this presentation, we will explore techniques, key takeaways and examples behind this fast growing market of predictive analysis.

When Big Data and Predictive Analytics Collide: Visual Magic Happens

Passive Insights and delayed marketing are dead. Customers are demanding more engagement like no tomorrow and brands are unable to keep up with lack luster analytic and self monitoring tools based on 5 year ago technology. A new way of looking at the content consumption, connection graph, consumer engagement and performance measurement is needed. "Moneyball of Marketing" explains how a data driven approach to organic search can bring in net new customers. We're in the age of real-time trends and insights and response marketing is here. The brands that know what works what consumers engage with and have a grasp of industry behavioral insights are winning the game. Presentation at the BigDataCloud Today conf Jun 7th at the amazing Computer History Museum in Mt View .

Moneyball of Big Data and Real Time Insights are Changing Everthing

Great marketing is about great data

InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph has “weaponized” the content calendar for marketers and can be described as a Buzzfeed for brands leverage the Content Hub to increase engagement performance. This is accomplished by analyzing and curating massive social media content (e.g., Facebook, Twitter, Instagram, YouTube etc.) and correlating it to meaningful industry, brand and consumer trends. InfiniGraph’s approach is radically different: using crowd-sourcing social intent and behavior (based on content interaction), it has organized a per-industry structure. This organization drives context, enabling the measurement of trends on over 250,000 brand sites, looking at trillions of consumer actions. See the Content Hubs in action here http://bit.ly/Content_Hub

Big Data Intelligence for Exceptional Engagement Performance

How TCBY Got 398% More Engagement With Data-Based Content Marketing

Great Social Marketing Is About Great Data:The state of content and enga...

Trend Identification Empowering Brands

Social Media Monitoring ROI Metrics Forum

International infinigraph digitalmarketingintelligence_2012

InfiniGraph Intro 2012

Emerging Media Conference 2012 - San Francisco

InfiniGraph Capabilities Deck 2012

Intelligent Trending Content scales Engagement within Social Display Ads

Facebook sold $1.86 billion in ads in 2010, about 60% or $1.12 billion of which was self-serve, meaning advertisers bought directly using Facebook's targeting tools. Using crowdsourced social Intelligence can help improve CTR, reduce the cost-per-Like and increase consumer conversation. In this presentation Chase will show 5 key areas on how to maximize your Facebook engagement and share results on how Golden Spoon have achieved ongoing social success with their customers.

How to Maximize Engagement from Facebook Ads

Chase McMichael will present; Beyond Listening: Reinventing Social Keyword Monitoring. Social monitoring is key to every business that's interfacing with customer to reputation management. Of the 100 tools out there what is right for you business will be explored. Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

Beyond Listening: Reinventing Social Media Keyword Monitoring

Social Intelligence - Moving from Keywords to Content Relevancy

@ChaseMcMichael - Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

Beyond Listening: Reinventing Social Keyword Monitoring

Chase McMichael – CEO, InfiniGraph Social Targeting: Understanding Social Media Data Mining & Analysis With the advent of the social web, companies that aren’t actively mining, analysing and using social media data are missing a huge commercial advantage. In this session Chase McMichael will explain how social targeting works, including technologies, techniques and opportunities. He will also highlight the privacy challenges facing the industry.

Social Targeting: Understanding Social Media Data Mining & Analysis