InfiniGraph Introduction


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InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.

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  • Facts:Conversation creates more social interactionRelevance drives actionConsumers share content, comment , Like, Follow, ReTweet and curationConsumers are socially connected to brands Consumer are socially connected to content
  • InfiniGraph Introduction

    1. 1. “Thanks to InfiniGraph, Complex Media’s Network Flagship site received 30% more traffic”Aleksey BaksheyevDirector of Technology | Complex Media, Inc.<br />Analyze - Automate - Activate<br />
    2. 2. Benefits<br />Increase brand to consumer engagement through relevant conversation / content <br />Magnify engagement with consumers who are most active – the advocates<br />Drive conversion events via relevance (click through and shares)<br />No change in staff or other platforms being used currently<br />
    3. 3. Collaborative Activity Streams are Now<br />Every 20 years, a new widespread form of enterprise collaboration has been adopted<br />
    4. 4. TheProblem<br />Be relevant to target consumers<br />“…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes<br />
    5. 5. WHAT WE DO<br />Provide large-scale, actionable social intelligence by enabling:<br /><ul><li>cross-linked social presences (e.g.,Twitter/Facebook)
    6. 6. consumer affinity matching
    7. 7. intelligent content curation/automation
    8. 8. influencer identification
    9. 9. target social activation </li></ul>5<br />
    10. 10. How it works<br />
    11. 11. Social Databases Social CRM<br />Creating a Social Database enables the ability to mine targeted information<br />Find and connect the Collective Consciousness (Crowdsourcing) flow to identify people interested in specific topics<br />
    12. 12. BUILD INFLUENCERS<br />Provides a specific method to produce significant increases in Key Influencers across Facebook and Twitter<br />
    13. 13. Social Intelligence Search<br />
    14. 14. Social Rank<br /><ul><li>Following Brand
    15. 15. Access Top Blogs
    16. 16. Segment Affinities
    17. 17. Demographics
    18. 18. Ranked on Activity
    19. 19. Common Links
    20. 20. Content Interaction
    21. 21. Friends of Friends Actions
    22. 22. Reach Relevance</li></li></ul><li>Social Rank<br />Social Rank Defined: <br />Number of in common connections with similar brands and affinity groups<br />Level of activity with those brands<br />Friends that are also connect to similar brands<br />Activity level of Friends<br />Reach Relevance <br />
    23. 23. Consumer Affinities Linked to Lexus<br />Active fan of Kraft are also active fans of these top brands<br />
    24. 24. Consumer Affinities Linked to Lexus<br />
    25. 25. Facebook Social Ad Buy with affinities<br />Facebook ad buy interface “Precise Interest” <br />Facebook and Twitter brand affinities are the best Interest based on connection and activity<br />
    26. 26. CAPTURE RELEVANT CONTENT<br />InfiniGraph provides the vehicle to carry relevant content to Influencers and new friends of those Influencers<br />
    27. 27. ContentConsumptionGraph<br />“The Content Stream by InfiniGraph”<br />What is the health of your feed?<br />BeforeAfter <br />Challenge is knowing what to put in your feed <br />
    28. 28. Trending Content <br />Crowd Sourced Content <br />
    29. 29. 3 Methods of posting (feeding)<br />
    30. 30. Content Intelligence Feeding In Ads<br />Managed and approved or automated filtered real-time content to ads <br />
    31. 31. Tracking the Ripple effect<br />Report on the ripple effect of the campaign in the social sphere<br />Track where ad is shared <br />Pickup <br />Interaction<br />
    32. 32. SOCIAL RESONANCE<br />
    33. 33. SOCIAL Activation<br />Those not following Lexus but very connect to top affinities and active with trending content have high propensity to follow Lexus <br />
    34. 34. Social Admin Dashboard<br />
    35. 35. ActION based on relevance<br /> Top content sources<br /> Relevant consumer activity<br /> Ranked consumers<br />Yields Actionable:<br /><ul><li>Content - Keywords
    36. 36. Connections - Insights</li></li></ul><li>TELEGRAPH AD WRAPPED CONTENT<br />Integrate a unique approach to re-message relevant content via a frame wrapped standardized banner ad format<br />
    37. 37. TELEGRAPH AD WRAPPED CONTENT<br />Brand Banner Ad Social Activation<br />Relevant Content Stream<br />
    38. 38. ReCap<br />Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring/listening<br />Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster<br />Content automation works because of crowd sources relevance <br />Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM <br />
    39. 39. Benefits<br /><ul><li>Improving identification of key influencers and activate your audience
    40. 40. Increase brand to consumer engagement through relevant conversation
    41. 41. Magnify engagement with consumers who are most active – your advocates
    42. 42. Increase conversion events </li></li></ul><li>Stephen Kruger<br />VP Sales & Business Development<br /><br />Chase McMichael<br />CEO/Founder<br /><br />Thank you!<br />