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Optimizing Social Media: Making Real-Time Decisions on Real-Time Data

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Infini Graph
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Social media, with its nebulous, random activity, also gives marketers a lot of real-time intelligence about where their market – or potential market – is, and what they are talking about. This has led to the new specialty of social media optimization, which leverages all this data so that marketers can make the most of social media. This session will look at methods for optimizing – from posting when a target market is most responsive to technologies that target potential fans or followers.

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Analyze · Automate · Activate Optimizing Social Media: Making Real-Time Decisions on Real-Time Data @chasemcmichael @infinigraph CASE STUDY
SOCIAL OPTIMIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOCUS TODAY ON CONTENT OPTIMIZATION Facebook is all about >>>>>>>>>>>>>>>>>>>> RELEAVANCE and ENGAGEMENT
THE SOCIAL MEDIA MANAGER TODAY OVERLOADED with content, tools and management Not simple to optimize
REAL TIME CONTENT MARKETING OPPORTUNITY ,[object Object],[object Object],[object Object]
THINGS ARE CHANGING Why is my content not getting more attention?
GOT INTELLIGENCE?
THE SOCIAL MEDIA CONUNDRUM ,[object Object],[object Object]
INTELLIGENT CURATION NOW Sourcing trending content based on the brands audience interaction
CONTENT OPTIMIZATION – MAKE EVERY POST COUNT ,[object Object],[object Object],[object Object],[object Object]
OPTIMIZATION DELTA AND REPOSTING “ Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology Complex Media, Inc.
ABOUT THEGRIO.COM ,[object Object],[object Object]
SOCIAL TRENDING CONTENT IN ADS = SCALE Real-time filtered trending content; in ads, apps, website and FB landing pages - content marketing at scale.
INTELLIGENCE CONTENT SCALING Social Mass Content Intelligence Ad Networks Brand Web Site Facebook page House Ads Mobile In Apps 3 rd party or Partner site Curation Cloud Ad/App delivery
IT WORKS ,[object Object],[object Object],[object Object],[object Object],68% of people are more likely to remember an ad with social context. - Nielsen 300x250
CHALLENGES ,[object Object],[object Object],[object Object],There's 3 types of people who'll read your content: Igniters (1%), Sharers (9%), and Watchers (90%)
A SOLUTION - CURATING SOCIAL CONTENT "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation, NBC Universal
SOLUTION ,[object Object],[object Object],[object Object],There's 3 types of people who'll read your content: Igniters (1%), Sharers (9%), and Watchers (90%)
USE CASES FOR TRENDING CONTENT ,[object Object],Both Facebook and Twitter together streaming within app – Content Discover in real time
MELDING PAID WITH OWNED AND EARNED MEDIA ,[object Object],[object Object],[object Object],There’s no silver bullet in content marketing.
BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOME TAKE AWAY ,[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object]

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Optimizing Social Media: Making Real-Time Decisions on Real-Time Data

  • 1. Analyze · Automate · Activate Optimizing Social Media: Making Real-Time Decisions on Real-Time Data @chasemcmichael @infinigraph CASE STUDY
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  • 3. FOCUS TODAY ON CONTENT OPTIMIZATION Facebook is all about >>>>>>>>>>>>>>>>>>>> RELEAVANCE and ENGAGEMENT
  • 4. THE SOCIAL MEDIA MANAGER TODAY OVERLOADED with content, tools and management Not simple to optimize
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  • 6. THINGS ARE CHANGING Why is my content not getting more attention?
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  • 9. INTELLIGENT CURATION NOW Sourcing trending content based on the brands audience interaction
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  • 11. OPTIMIZATION DELTA AND REPOSTING “ Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology Complex Media, Inc.
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  • 13. SOCIAL TRENDING CONTENT IN ADS = SCALE Real-time filtered trending content; in ads, apps, website and FB landing pages - content marketing at scale.
  • 14. INTELLIGENCE CONTENT SCALING Social Mass Content Intelligence Ad Networks Brand Web Site Facebook page House Ads Mobile In Apps 3 rd party or Partner site Curation Cloud Ad/App delivery
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  • 16.
  • 17. A SOLUTION - CURATING SOCIAL CONTENT "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation, NBC Universal
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  • 23.